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IDENTIFYING & ESTABLISHING
BRAND POSITIONING
NAME :- MOHAMMAD ARIF BHAT
ROLL NO. 26-MBA-2016
COURSE TITLE:- STRATEGIC BRAND
MANAGEMENT.
SUBMITTED TO :- DR. DILPAZIR
BEFORE THE MAIN TOPIC
LET ME TELL U SOMETHING ABOUT APPLE:-
IN A RESEARCH IT HAS BEEN IDENTIFIED THAT
COST :- 32000 IN MAKING THE PHONE
PRICE:- 100,000
DO U KNOW WHICH PHONE?
WHY I PHONE X IS MORE VALUABLE
THAN OTHER PHONES
IT IS BECAUSE I PHONE HAS BEEN
POSITIONED IN THE MOST
APPROPRIATE WAY.
THE APPLE COMPANY HAS ACHIEVED A
UNIQUE IDENTITY IN THE MINDS OF THE
CUSTOMERS.
BUT HOW?
BY FOLLOWING 4 STEPS.
1. WHO THE TARGET CUSTOMER IS.
2. WHO THE MAIN COMPETITORS ARE.
3. HOW THE BRAND IS SIMILAR TO THE COMPETITORS.
4. HOW THE BRAND IS DIFFERENT FROM THE
COMPETITOR.
Identifying & establishing brand positioning

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Identifying & establishing brand positioning

  • 1. IDENTIFYING & ESTABLISHING BRAND POSITIONING NAME :- MOHAMMAD ARIF BHAT ROLL NO. 26-MBA-2016 COURSE TITLE:- STRATEGIC BRAND MANAGEMENT. SUBMITTED TO :- DR. DILPAZIR
  • 2. BEFORE THE MAIN TOPIC LET ME TELL U SOMETHING ABOUT APPLE:- IN A RESEARCH IT HAS BEEN IDENTIFIED THAT COST :- 32000 IN MAKING THE PHONE PRICE:- 100,000 DO U KNOW WHICH PHONE?
  • 3.
  • 4. WHY I PHONE X IS MORE VALUABLE THAN OTHER PHONES
  • 5.
  • 6. IT IS BECAUSE I PHONE HAS BEEN POSITIONED IN THE MOST APPROPRIATE WAY. THE APPLE COMPANY HAS ACHIEVED A UNIQUE IDENTITY IN THE MINDS OF THE CUSTOMERS.
  • 8. BY FOLLOWING 4 STEPS. 1. WHO THE TARGET CUSTOMER IS. 2. WHO THE MAIN COMPETITORS ARE. 3. HOW THE BRAND IS SIMILAR TO THE COMPETITORS. 4. HOW THE BRAND IS DIFFERENT FROM THE COMPETITOR.