This document discusses MWV's innovation process called IDE-AS. It notes that MWV has $5.4 billion in total sales and 17,500 employees worldwide. The IDE-AS process begins with an idea which can be classified as traditional, transitional, or transformational. It then uses a scalable stage-gate model with 1, 3, or 5 gates to develop the idea. An example project discussed is Shellpak Renew, a sustainable and recyclable packaging solution. Lessons learned from innovation projects emphasize having a clear strategy, well-defined problems, cross-functional teams, and intellectual honesty.

1. IDE-AS for ideas – the MWV
Innovation Process
WE12

2. $5.4 billion total sales
17,500 employees worldwide
Operations in 30 countries
Dow Jones World Sustainability Index since 2005
We touch people’s lives
every day, everywhere
Packaging Specialty
Chemicals
Community
Development &
Land Management
We make activated
carbon, dispersants
and emulsifiers
We manage over
800,000 acres of
certified forestland
We partner with
leading brands to
develop packaging
solutions

3. The World’s Most Admired Products

4. Corporate Offices
Packaging Operations Paperboard | Packaging | Dispensing
Other Operations C&OP | Chemicals | CDLM
Global Locations
Europe
Americas
Asia Pacific

5. Insights-centric Packaging Innovation
An insight is deep understanding of an unidentified or
unmet need, and the tension it creates, which sparks an
intuitive call to action
Consumers
Retailers
Brand
Owners
Unmet
Needs
We discover insights, and use them to
create solutions which address unmet
or unarticulated packaging needs
We consider the end-to-end impact of
potential packaging solutions on all
relevant stakeholders

6. 6
MWV IDE-AS™
MWV
Innovation
Innovation
Strategy
Resource
Allocation
IDE-AS
Stage-Gate
Portfolio
Management
Engagement Assessment System
DecisionInnovation

7. 7
Modification of
an existing
system
Utilizing an
existing system
or known
technology but
the end result is
new to MWV and
the market
Creating
something new
to the world
through an
invention of a
new system,
process, or
business model
Idea Definition
IDE-AS starts with an IDEA
Classification Process Model Project Examples
Traditional
Transitional
Transformational
1 Gate Model
3 Gate Model
5 Gate Model

8. 8
IDE-AS is Scalable
5 Gate Process Model

9. 9
3 Gate Process Model
1 Gate Process Model
IDE-AS is Scalable cont’d

10. 10
Shellpak® Renew & Innovation
Shellpak® Renew
• Sustainable – Curbside
Recyclable
• Scalable
• Low cost
• Enhanced Ease of Use
• Manufacturing Efficiencies

11. Lessons Learned
• Strategy is key. Must be clearly communicated
• Problem statement - should be well defined &
understood
• Cross functional teams necessary. Know your role.
• It’s okay to kill a project
• Intellectual Honesty – ask for what you really need