This document provides information about a branding and marketing consultancy firm. It outlines the firm's mission to help companies create meaningful brands, core competencies such as branding, research, and project management, and its team of professionals located across several central European offices. Typical projects involve branding, product development, consumer insights, marketing outsourcing, and training. The firm's methodological approaches include qualitative research, consulting, brand identity development, project management, and training tools.

1. Who We Are & What We Do
And what we don’t

2. Because today's ideas
will become tomorrow's
world
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3. Our mission
• To help organizations and companies
create and steer meaningful brands in the
world of over-choice
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4. Our core competencies
• Branding a business development
• Research and strategy
• Project management
• Marketing consultancy
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5. People
• Praha • Wroclaw
– Kateřina Gillárová  – Marta Klimowicz 
– David Šimák  – Marcin Drabek
– Tomáš Hrivnák 
• Bratislava
– Richard Fekete 
• Budapest
– Irina Cheresheva
– Márton Rácz 
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6. People
• Professional seniority
– Agencies, marketing, local & regional assignments, 27 years
of experience altogether
– Academic background: sociology, linguistics, media studies,
cultural studies, gender studies
• We are in it ourselves
– We steer and get involved in day-to-day project
management ourselves (no middle men)
• Multidisciplinary know-how (creative, planning,
research, consulting)
• Service for “fast companies”
• Represented in Prague, Bratislava, Budapest and
Wroclaw
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7. Typical projects
• Branding a re-branding
– Lambton, Junák (Czech Scouting organization),
Donors’ Forum (CZ), CIAS, Czech Radio,
Czech Refining Company, Kofola (CSD), Stock
(spirits), Trask (IT), Cleverlance (IT)…
• Product development
– Stock, Kofola
• Consumer insight generation
– Nivea (CEE), Stock, T-Mobile, Madeta (dairy
products), FAB – Assa Abloy, Yoplait, Mars,
Johnson&Johnson
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8. Typical project (contd.)
• Marketing outsourcing
– Lambton Invest, ALO Jewelry
– Communication strategy
– ALO Jewelry, Trask, Engada, Central Park
Praha, Johnson&Johnson
• Training and education
– Beiersdorf, Stock, Tomas Bata University, St.
Nicolaus (SK), Donors’ Forum, Cleverlance,
STEM/MARK, CMC Čelákovice
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9. Our methodological tool-box
• Qualitative (mainly observational) research
• Consulting
• Brand identity development (Metaphorical
BrandingSM)
• Group-work moderation & facilitation
• Project management (collaborative
outsourcing)
• Training tools (workshops, training through
drama, online coaching)
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10. FAQs
• Where did we work before?
– MARK BBDO, TBWA, Leo Burnett, Křídla, Men
on the Moon, EuroRSCG New Europe,
Thamesdown, Marketing & Media, Charles
University (Prague), Corvinus University
(Budapest), University of Wroclaw
• Who will be in charge of your project?
– One of the three partners
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11. FAQs
• What will I gain from cooperating with you –
as compared with other brand/marketing
consultancies?
– Guarantee of senior-level know-how and
experience
– Consultative approach aimed at cultivating the
marketing function within your company
– Actionable, practical advice
– Innovative thinking
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