Estudio Ray is a visual branding and package design agency that creates emotionally charged brand identities. They think strategically and work to help companies stand out in their industries. Estudio Ray has won over 100 awards for their work designing brands and packaging. They provide services such as brand strategy, identity design, packaging, and digital marketing. Their process involves research, trend analysis, and creative development to effectively position brands.

2. ABOUT US
Estudio Ray is a Visual Branding and Package Design Agency.
We create emotionally charged brand identities for companies and consumer products
that wow the target audience, strive for brand domination, and create increased revenue
and brand awareness for you.
We think strategically, work proactively and act decisively.
Success depends on standing out - not fitting in.
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

3. WHY US?
• Results - Our Brands Get You Noticed and Boost Your Bottom Line.
• Cultural Relevance - For Hispanic Consumers, There is No One Size Fits All Approach.
• Unique Capability Across Cultures - Strong Expertise in Bicultural Communications.
• In Constant Touch with Societal Trends - Spot that which Motivates and Brings Change.
• Responsiveness to Client Needs - Timely, Accurate, Proactive and Decisive Account Management.
• Access to Top Talent - Direct Involvement with Key Principals.
• Credentials - Specialized Expertise and Award Winning Talent.
• Regulatory Knowledge - FDA and TTB Regulation and Review Standards.
• Wealth of Knowledge in Production & Printing Processes - Purchasing, Coordinating
and Preparing Accurate Files for Various Packaging Components.
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

4. CLIENT LIST
Our clients are all experts in their business. We collaborate with our clients on every
successful initiative. Below is a brief client list:
• Arizona State University • Oro Verde Products
• Bath & Body Works • Pfizer, Inc
• Cocopah Indian Tribe • Pivotal Group
• Coffee Plantation • Red Mountain Spa
• Fennemore Craig • SkinMedica – Pharmacueticals
• La Tradición • 3 Brothers Coffee Company
• Medicis, The Dermatology Company • Wildflower Bread Company
• Mi Ranchito Mexican Food Products • Xico, Inc. (multidisciplinary arts organization)
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

5. AWARDS
We have won over 100 awards for our creative minds here at Estudio Ray - and we are proud of it!
Below are a handful of our most prestigious awards:
• American Graphic Design Awards, from • 7th Annual International Brand
Graphic Design USA Packaging Awards, Gold
• Ad•Q Award for Outstanding • Communication Arts May/June 1998
Advertising, - Cosmetic Dermatology Featured in Article, “Great Ideas on
Limited Budgets”
• Logo Lounge 2- International ID book
• Communication Arts Design Annual (2x)
• Print’s Regional Design Annual (8x)
• Packaging featured in PBC International
• Arizona AIGA Prisma Award Publications, “Food Wrap” book
• Eighth Annual Beverage Packaging • Phoenix Addy Awards, Silver
Global Design Awards - Bronze
• Admissions Marketing Report, Gold
• Creativity 31, Award of Distinction
• American Advertising Federation,
• International Logo and Trademarks 5 Book District 12 Addy
• The Big Book of Design Ideas • Best In The West Addys
• Arizona AIGA Prisma Awards, Best of Show Award
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

6. EXPERTISE AND SERVICES
• Brand Strategy
• Product Naming
• Brand Identity
• Package Design
• Integrated Campaigns
• Sales and Marketing Materials
• Interactive Design & SEO
• POP and Consumer Materials
• Focus Group Facilitation
• Direct Mail
• Email Marketing
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

7. C R E AT I V E B R A N D C H E m I S T R Y ™ P R O C E S S
A desired brand creates value and continuous cash flow.
A formal process is invaluable.
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
Trend Competitive Brand Creative
In-Depth
Investigation Assessment Analysis Positioning Development &
Delivery
• Review Goals • Review Social • Review Current • Create Emotional 4 STEP PROCESS
& Cultural Trends Competition Image of Brand 1) Creative
• Past & Present
Materials & Messages • Client Reviews Development
• Create Visual Board • SWOT
of Aspirational & Approves 2) Design
• In-Depth Interviews Elements Creative Brief Refinement
to Determine Likes 3) Design
& Dislikes Implementation
• Focus Groups 4) Production/
Delivery
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

8. ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

9. Client: Wildflower Bread Company
Identity, Brand Development, Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

10. Client: Coffee Plantation
Brand Development, Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

11. Client: Joe Zuni’s
Identity, Brand Development, Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

12. Client: Mezcal
Identity, Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

13. Client: Outlook Aromatherapy Body Care
Brand Development, Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

14. Client: Bath & Body Works
Packaging for Country Cottage Collection
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

15. Client: Mi Ranchito Mexican Foods Products
Brand Development, Packaging for Sabores Tortilla Chips
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

16. Client: Buena Suerte Vineyards
Packaging
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

17. Client: 3 Brothers Coffee Company
Brand Development, Packaging for Tres Hermanos Altura Coffee
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

18. Client: Oro Verde Products
Identity, Brand Development, Packaging for Nopalitos Salsa (Made with Prickly Pear Cactus)
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

19. Client: La Tradición
Identity, Brand Development, Packaging for Liqueur de Horchata
ESTUDIO RA Y A Visual Branding Agenc y
I D E N T I T Y D E V E LO PM E N T • N A M I N G • PAC K AG E D E S I G N • I N T E R AC T I V E • D I R E C T M A I L

20. S U CC E S S D E P E N D S O N S TA N D I N G O U T
- N OT F I T T I N G I N
W W W. E S T U D I O R AY. C O m
602.840.1580