iData Insights provides market research and consulting services including Research on Demand (RoD). It has over 90 clients from diverse industries. RoD involves customized research and analytical support through primary and secondary data collection. The RoD process involves query briefing, execution through interviews and database research, analysis and insights, and delivery of the final report. Clients can engage iData on an annual contract, pay-per-use, or monthly contract basis. Case studies demonstrate research conducted for companies on topics such as power plant databases and coal quality standards.