ICT as a Platform for Change

1. Using ICT as a
Platform for Change:
Advocacy Campaign

2. Objectives:
define advocacy;
 recognize universal advocacy
campaigns; and
utilize ICT skills in sharing
advocacy campaigns

3. Defining Advocacy

4. How can you
explain the quote:
“The greatest
discovery of all
time is that a
person can
his future by
merely changing
his attitude.”
-Oprah Winfrey

5. One in three
people would
avoid change
if they could.
5
5
https://www.linkedin.com/pulse/what-do-1-3-people-say-change-
some-surprising-stats-jim-bright/

6. 33%
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7. Have you ever
used your voice
and capability
to change
something?
How?
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8. 9
ANIMAL ABUSE
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9. 10
ANIMAL
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10. 11
ANIMAL
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CYBER SHAMING
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11. 12
ANIMAL
ABUSE
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12. 13
ANIMAL
ABUSE
CYBER
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13. 1. In your own words, how would you define
your chosen topic?
2. Based on your research or observations,
what are the common reactions or comments
of the netizens or the people about it?
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GUIDE QUESTIONS:

14. 3. Would you like to make a
difference about it? If yes,
how? If not, why?
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15. What is
advocacy?
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16. Advocacy
refers to a public activity by an individual
or group that promotes and seeks to
address a societal matter.
17

17. Advocacy happens when there is an initiative
to pursue the awareness of fellowmen.
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18. What is
developmental
communication?
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19. Developmental Communication
is an approach that includes
the exchange of information processes
which promotes social developmental.
20

20. Developmental
Communication
encourages
members
of the community
to recognize,
inform, and
suggest
matters involving
social issues.

21. 22
An advocacy becomes effective in
addressing social matters when
developmental communication approach
is strictly observed.

22. Recognized
Universal
Advocacies
There are social issues being
addressed globally for the common
good of the majority.
23

23. Advocacy against Poverty
Poverty is one of the major
problems in the society
making it the root of other
global issues.
Recognized Universal Advocacy
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24. Advocacy against
Environmental Issues
Climate change, pollution, and
waste production are some of
the environmental concerns
experienced globally making it
one of the pressing issues the
humankind has today.
Recognized Universal Advocacy
25

25. Advocacy against
Social Stratification
Class and caste systems
affected by socioeconomic
factors have caused life
difficulty to those who are on
the lowest rank.
Recognized Universal Advocacy
26

26. Advocacy against Gender
Inequality
A campaign that
acknowledges all gender
preferences to live equally
and receive equivalent
opportunities and resources.
Recognized Universal Advocacy
27

27. Advocacy on
Mental Health Awareness
Promotes realizations on the
well-being of individuals and
overcome the stigma on
mental illnesses.
Recognized Universal Advocacy
28

28. Advocacy against
Corruption
A campaign that calls the
transparency on the
decisions and actions of the
government.
Recognized Universal Advocacy
29

29. Advocacy against
Violence
Addresses brutality against
women, children, animals,
and even cyberharassment.
Recognized Universal Advocacy
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30. 31
In your opinion, what is the root of all
societal issues?

31. ICT as an Advocacy
and Communication
Platform
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32. 33
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Advocacy Campaign
Video Material

33. ICT helps systemize
and compile
information and data
related to an
advocacy.
Organize
ICT delivers academic
contents provided by
the advocates about
their chosen societal
matter.
Educate
How Advocacy Works
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34. ICT aids gathering and
analysis of survey
data that may be
helpful for the
campaign.
Research
ICT paves the way for
awareness across
different generations,
nationalities, and
places.
Inform
How Advocacy Works
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35. ICT stimulates and
motivates people
because of the ease
that technology can
offer in call-to-actions
activities.
Encourage
ICT supplies
instructional documents
with the various sources
available for the
advocacy.
Train
How Advocacy Works
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36. ICT makes it possible for
ordinary citizens’
messages to reach the
authorities of the
government to persuade
for a certain thought.
Lobby
ICT pushes people to
make a move for the
common good through
its networks and
users.
Action
How Advocacy Works
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37. 44
Spreading awareness is easier when you
use multiple mediums in promoting an
advocacy.

38. 50
Advocacy
promoting a movement for a certain cause.
Developmental Communication
strategic approach in exchange of useful
information.
Recognized Universal Advocacies Themes
are poverty, environment, gender, mental
health, corruption, and violence.

39. 51
Works of Advocacy
● Organize
● Educate
● Research
● Inform
● Encourage
● Train
● Lobby
● Action

40. Infographics Advocacy Campaign
Make your own infographics advocacy campaign
using whatever tools available in your disposal.
Performance Task/Additional Activity
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