How would  Silicon Valley       do it?EBSpreneurship Forum 2012    @ThomasHessler
#Germans build
…this
this this. and
NEW: UFO’s for StartupsFast + Powerfull + Conspicious
3 Silicon Valley SecretsHow to reInvent:• Industries?• Starting a Startup?• Your Life?
How we started1. HUNGRY  – Hi Motivation, Trying Harder2. NO MONEY  – Forced to bootstrapping and profitablity3. reInventi...
zanox: Advertising reInvented
No Idea about Business
Bootstrapped
In our Garage
Started in the Bubble of 2000
With Family & Friends
Global Company
$300M Revenue 400 Employess
Sold $300m to Axel Springer & PG
Silicon Valley Secret #1How to reInvent industries?– General:  combine existing things in a new way  increase value or red...
Learning from Silicon Valley
#Investing is difficult
#Collaborate = faster
#Social distribution
#AllOrNothing + dealclock
#Validate with Customers
#Lean Startup Model:Build, Measure, Learn
#A Startup is not a smal company
Lets reInvent Startups
First idea for an UFO
Starting in our FounderGarage
Company Building
Designing a Prototype
MVP ;)
Our VisionYou are the Boss!      everyones an entrepreneur
UFOstartThe first "Crowd Investor Network"          for Lean Startups 10,000 Deals 300,000 Talents $500M Funding, withi...
Solution1) What?   o Facebook application   o Crowdsource Startups2) How?   o Offer Equity for all your needs   o Build C...
UFOstart Demo
UFO TeamValue proposition:Investor: Filter deals, lower risks, pool, get EquityStartup: Validation, Execution, Funding & D...
Silicon Valley Secret #2How to reInvent startups?– General:  lean model: build, measure, validate, pivot, scale– UFOstart:...
Silicon Valley Secret #3
# Make Meaning
# Share & Collaborate
# Think BIG
#Change the world
Summary & Next StepsHow would Silicon Valley do it?• Innovate don’t Invent• Go lean and Bootstrap• Make Meaning and Change...
ContactGlobumbus Inc.Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085Berlin | Potsdamer Platz 10 | 10785 Germanywww....
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How would Silicon Valley reInvent Industries, Startups and your Life?
3 secrets you can learn, to build a succesfull company like the zanox founders Jens Hewald, Heiko Rauch and Thomas Hessler did. And how UFOstart can help you to build your own startup.

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  • We learned
  • Build within 10 years a global company
  • Grew from 0 to …
  • 2007
  • >Howdid I learn secret #2?We moved to Silicon Valley I attended almost every conference, took courses at Stanford and saw about 1000 pitches.
  • Moving to Mountain View in 2009Learning everything new
  • android
  • Good environment to close deals
  • Design and data are key for UX
  • Team together in SV
  • Had some fun
  • Designing and developing a prototype
  • EBSpreneurship ufostart

    1. 1. How would Silicon Valley do it?EBSpreneurship Forum 2012 @ThomasHessler
    2. 2. #Germans build
    3. 3. …this
    4. 4. this this. and
    5. 5. NEW: UFO’s for StartupsFast + Powerfull + Conspicious
    6. 6. 3 Silicon Valley SecretsHow to reInvent:• Industries?• Starting a Startup?• Your Life?
    7. 7. How we started1. HUNGRY – Hi Motivation, Trying Harder2. NO MONEY – Forced to bootstrapping and profitablity3. reInventing Advertising – by luck & passion for internet
    8. 8. zanox: Advertising reInvented
    9. 9. No Idea about Business
    10. 10. Bootstrapped
    11. 11. In our Garage
    12. 12. Started in the Bubble of 2000
    13. 13. With Family & Friends
    14. 14. Global Company
    15. 15. $300M Revenue 400 Employess
    16. 16. Sold $300m to Axel Springer & PG
    17. 17. Silicon Valley Secret #1How to reInvent industries?– General: combine existing things in a new way increase value or reduce cost innovate don’t invent– zanox case: Existing business model + new distribution (crowdsourced) + much cheaper (performance based) = INNOVATION
    18. 18. Learning from Silicon Valley
    19. 19. #Investing is difficult
    20. 20. #Collaborate = faster
    21. 21. #Social distribution
    22. 22. #AllOrNothing + dealclock
    23. 23. #Validate with Customers
    24. 24. #Lean Startup Model:Build, Measure, Learn
    25. 25. #A Startup is not a smal company
    26. 26. Lets reInvent Startups
    27. 27. First idea for an UFO
    28. 28. Starting in our FounderGarage
    29. 29. Company Building
    30. 30. Designing a Prototype
    31. 31. MVP ;)
    32. 32. Our VisionYou are the Boss! everyones an entrepreneur
    33. 33. UFOstartThe first "Crowd Investor Network" for Lean Startups 10,000 Deals 300,000 Talents $500M Funding, within 3 years
    34. 34. Solution1) What? o Facebook application o Crowdsource Startups2) How? o Offer Equity for all your needs o Build Community3) Why better? o Use the Power of the Crowd o Scale Bootstrapping
    35. 35. UFOstart Demo
    36. 36. UFO TeamValue proposition:Investor: Filter deals, lower risks, pool, get EquityStartup: Validation, Execution, Funding & Distribution for EquityExpert: Turn your Skills / Contacts / Assets into Equity
    37. 37. Silicon Valley Secret #2How to reInvent startups?– General: lean model: build, measure, validate, pivot, scale– UFOstart: • Lean - quarterly Funding (-80% cash) • Crowdsourced Execution (Equity based) • Social Distribution (viral trust)
    38. 38. Silicon Valley Secret #3
    39. 39. # Make Meaning
    40. 40. # Share & Collaborate
    41. 41. # Think BIG
    42. 42. #Change the world
    43. 43. Summary & Next StepsHow would Silicon Valley do it?• Innovate don’t Invent• Go lean and Bootstrap• Make Meaning and Change the world1. Calculate your personal Startup Value2. Ask for invitation to pitch your startup3. We are hiring in Berlin and Silicon Valley On: www.UFOstart.com If you liked it follow me on Twitter @ThomasHessler
    44. 44. ContactGlobumbus Inc.Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085Berlin | Potsdamer Platz 10 | 10785 Germanywww.UFOstart.com | twitter.com/UFOstartFounderJens Hewald | CTO | @JensHewaldHeiko Rauch | CFO/COO | @Heiko_RauchThomas Hessler | CEO | @ThomasHessler

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