The document summarizes key metrics and strategies around the KubeCon conference video sponsorship by Google Cloud. It notes that 350+ videos were created from the 3 day conference with 16 breakout sessions and over 4,300 attendees. Within a week of the event, the videos had over 11,000 views. It emphasizes the importance of immediately uploading and publishing videos to engage attendees and drive ROI for sponsors. It also recommends strategies like livestreaming, social media clips, and adding trackable coupon codes and offers to videos to further monetize the sponsorship.

1. KubeCon by the Numbers
350+4KATTENDEES
3DAYS
16BREAKOUT SESSION
ROOMS
VIDEOS CREATED
# of Days: 3
# of Attendees: 4,300
# of Breakout Session Rooms: 16
# of Videos Created: 350+
# of Livestream Viewers & Signups: 1,970
Event Dates: May 2-4, 2018
Event Location: Copenhagen, Denmark
Conference Video Sponsor: Google Cloud
CONFERENCE VIDEO SPONSORSHIP CASE STUDY
Case Study
SPONSORSHIP
RECORD EACH SESSION +
EDIT RIGHT AWAY +
UPLOAD SAME DAY +
PUBLISH IMMEDIATELY =
ENGAGEMENT
STREAM THE KEYNOTES +
VIDEO VELOCITY =
ENGAGEMENT & ROI
Video Upload Velocity is the key. At KubeCon
all Breakout Sessions Recorded + Edited +
Uploaded Same Day & Immediately Published.
Within 1 week of the event there were already
11k views which is equal to each attendee
watching 2.5 videos. Engagement[ROI] is
driven by publishing velocity, you can’t wait a
month to publish the videos, at that point no
one will be interested.
Amazing content being presented
simultaneously in more breakout
rooms than one person can possibly
attend. Boost the FOMO.
Record Everything so that the attendees can
watch videos of the sessions they weren’t able
to to visit.
Immediately Upload the videos so
that they can be viewed before
people lose interest
01-AMAZING CONTENT
02-RECORD EVERYTHING
03-IMMEDIATELY UPLOAD
3 Days of Amazing Content being Presented in 12 Breakout Rooms, 3 Theater Audito-
riums, 1 Gigantic Ballroom and 2 Expo Halls
VENUE: BELLA CENTER COPENHAGEN
577%Social ROI
4,300 KubeCon Attendees
Lorem ipsum dolor sit amet.
29,092 KubeCon YouTube Video Views
4,300 KubeCon
Attendees
4,300 KubeCon
Att
endees
29,092 KubeCon YouTub
e
VideoViews30DaysFollowingthe
Co
nference
WOMEN MEN
Social ROI 577%
29,092 — 4,300
4,300
= 577%
Inputs: YouTube Video Views
30 Days After KubeCon &
Conference Attendees
Social ROI
29,092 Video
Views
AMPLIFY THE ROIAMPLIFY THE ROITime to Level Up: Now that we’ve covered the mechanics of Conference Video Sponsorship
and you’ve got viewers watching your videos, let’s step up your game and create some
revenue for your sponsor. Quit leaving money on the table and make this sponsorship a
Win-Win-Win equation.
Add“Baked-In”bit.ly
links to a“Specific Offer”
or a“Coupon Code”
(TRACKABLE $$$ in the
Sponsors Pocket)
Add YouTube Cards (LINKS) to the
videos with a“Specific Offer”
(TRACKABLE $$$ in the Sponsors
Pocket)*
Package 20-second sound bites for
social“top of funnel”content that will
drive new views and increased
engagement and ROI
Most of your intended audience won’t be able to
attend your conference. Don’t leave them out in the
cold, they wish they were there, but life got in the
way. Bring the event to them via livestreaming.
Don’t miss out on the power of this amazing tech.
Craft and optimize the perfect offer to convert your
viewers into happy customers. The attractive offer
must be valuable to your audience and irresistible.
01 - Specific Offer
02 - YouTube Cards
03 - Bake-In Links
04 - Social Media Clips 05 - Live Stream
INFINITY ROI
The ROI of Conference Video Sponsorship has the potential to be infinite - at least
until the content/tech is obsolete. The Social Media Clips created from the 350+ videos
are easily a year's worth of content for driving engagement. Correctly dialed-in this
becomes a self-perpetuating revenue engine. ∞ ROI
Collaboratively Created by:
http://e3webcasting.com/ https://events.linuxfoundation.org/
Call now before your sponsors and attendees find a different event that doesn’t
leave them hanging. Turn your next event into a Win-Win-Win for your Audience,
your Sponsors and your Conference call: +1-888-695-2396
SOURCES:
• https://www.cncf.io/blog/2018/05/15/a-look-back-at-kubecon-cloudnativecon-europe-2018/
• https://venturebeat.com/2018/05/05/everything-announced-at-kubecon-cloudnativecon-europe-2018/
• http://www.bellacentercopenhagen.dk/
• https://en.wikipedia.org/wiki/Social_return_on_investment - Social ROI
• https://support.google.com/youtube/answer/6140493?co=GENIE.Platform=Desktop&hl=en
• https://wistia.com/product/timeline-actions - Wistia and others can also embed clickable links into
videos, but you need to have a REALLY good reason to not host your videos on YouTube - the 2nd largest
search engine in the world.
• https://events.linuxfoundation.org/events/kubecon-cloudnativecon-europe-2018/
• https://www.youtube.com/playlist?list=PLj6h78yzYM2N8GdbjmhVU65KYm_68qBmo