iCrossing UK's Ben Myall presents on the how to Win Attention with today's online audience. Presented at the Figaro Digital Conference, London, November 2011
Customize your battery solution, all support for your products!!!
ISO9001 certificated, CE, RoHS, KC,CB are proving the quality of our products. Foshan Zhaoneng is founded in 1997, our branded customers including Mary kay (facial massage product , medial product ) in USA , Walmart , BUNNINGS in Austalia , QVC in England and Delta in France.
Dry battery in IGNITE®,ZERNE®,or your own brand; lithium polymer customize to your size, welcome inquiry to my mail: sales-3@zhaoneng-battery.com
Working With Property Managers As A Real Estate InvestorVocal Visual
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and verification of transactions without the need for a central authority. Blockchain was first implemented in the digital currency Bitcoin, but has many other potential applications for securely recording transactions and events across many different industries. While still an emerging technology, blockchain has the potential to transform how records and transactions are handled through greater transparency, security and automation.
Using the Income Approach, this powerpoint demonstrates how to create GDP figure using given data and then work back to get other statistics such as NDP, PI, and DI.
This document discusses the history and development of a new technology over 20 years from its initial concept to becoming a mainstream product. It describes the challenges faced and overcome during the prototyping and testing phase, as well as the process of scaling up manufacturing to meet consumer demand. Finally, it reflects on the company's success in establishing this technology as a standard that transformed its industry.
I did my Pecha Kucha late november 08, talking about my URL addiction. It was a really great experience, huge crowd. This keynote is very visual, but I hope I make my point with out the words
This document does not contain any text to summarize. It appears to be blank or missing the intended content. In 3 sentences or less, a summary cannot be generated without the underlying document having substantive information to analyze and synthesize.
Customize your battery solution, all support for your products!!!
ISO9001 certificated, CE, RoHS, KC,CB are proving the quality of our products. Foshan Zhaoneng is founded in 1997, our branded customers including Mary kay (facial massage product , medial product ) in USA , Walmart , BUNNINGS in Austalia , QVC in England and Delta in France.
Dry battery in IGNITE®,ZERNE®,or your own brand; lithium polymer customize to your size, welcome inquiry to my mail: sales-3@zhaoneng-battery.com
Working With Property Managers As A Real Estate InvestorVocal Visual
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and verification of transactions without the need for a central authority. Blockchain was first implemented in the digital currency Bitcoin, but has many other potential applications for securely recording transactions and events across many different industries. While still an emerging technology, blockchain has the potential to transform how records and transactions are handled through greater transparency, security and automation.
Using the Income Approach, this powerpoint demonstrates how to create GDP figure using given data and then work back to get other statistics such as NDP, PI, and DI.
This document discusses the history and development of a new technology over 20 years from its initial concept to becoming a mainstream product. It describes the challenges faced and overcome during the prototyping and testing phase, as well as the process of scaling up manufacturing to meet consumer demand. Finally, it reflects on the company's success in establishing this technology as a standard that transformed its industry.
I did my Pecha Kucha late november 08, talking about my URL addiction. It was a really great experience, huge crowd. This keynote is very visual, but I hope I make my point with out the words
This document does not contain any text to summarize. It appears to be blank or missing the intended content. In 3 sentences or less, a summary cannot be generated without the underlying document having substantive information to analyze and synthesize.
IT Innovation Day 2017 Presentatie Anne-Fleur GenesteIDG_NL
The document discusses the process of photosynthesis and describes how plants use sunlight, carbon dioxide and water to produce oxygen and energy in the form of glucose. Photosynthesis occurs in two stages - the light-dependent reactions where sunlight is absorbed to make ATP and NADPH, and the light-independent reactions where carbon dioxide is fixed using the ATP and NADPH to produce glucose and release oxygen as a byproduct.
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and security for digital currencies like Bitcoin without the need for centralized authorities. Blockchain works by distributing transaction records across a network of computer systems, making the records very difficult to modify in a way that isn't detectable, thus avoiding the need for centralized verification. The technology is now being explored for other applications beyond digital currencies.
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and security for digital currencies like Bitcoin without the need for centralized authorities. Blockchain works by distributing transaction records across a network of computer systems instead of storing them in one location, and requires consensus of the majority of participants to confirm new blocks of transactions, making it very difficult to modify transaction histories without detection. The technology is still in early stages but has potential for other applications beyond digital currencies.
Can you name the 20 popular songs depicted in these lyric clouds (with the title phrases removed)? Answers can be found on the Speaker Notes tab (at SlideShare.net only), or by playing the Sporcle game at http://www.sporcle.com/games/strags11/cloud3D
The document discusses a new technology that can analyze brain activity to determine what images a person is viewing. It explains that the technology uses machine learning algorithms trained on brain scan data to recognize patterns of neural activity associated with thousands of images, allowing it to then decode the brain activity of test subjects viewing new images and match it to the most similar images from its training data. The results showed it could predict images with over 50% accuracy, demonstrating its potential for technologies that can translate brain activity into digital outputs.
The document discusses a new approach for developing AI systems called Constitutional AI that is designed to ensure AI systems behave helpfully, harmlessly, and honestly. It proposes designing AI systems around a "constitution" specifying the high-level values and goals to which the system is constrained, such as avoiding harm. The approach aims to build AI systems that are robustly beneficial by design through a combination of technical and non-technical methods.
#HowYouWork - The Flexible Office Industry: Its impact on people, places and ...DTZ
Following the DTZ Coworking Revolution report published last year, we have continued to track the trends driving demand not only for Coworking, but also the wider Flexible Office sector. Flexible Office operators are expanding rapidly due to the global popularity of the business model. Interviews with providers, landlords, corporates and small companies illustrate that Flexible Offices have become a fully-fledged alternative to the traditional office.
This report sets out to explore the trajectory of the Flexible Office from the Business Centre of the 1980s to the Coworking space of the twenty first century. Analysing the key determinants of growth in London, New York, Berlin and Shanghai, and assessing the impact of modern cultural trends on the demand for flexible working, the report highlights the future impact of Flexible Offices on corporates and landlords.
Direct Mail & Lead Generation In This Crazy Evolving WorldCraig Carew
The document discusses a new type of battery that could replace lithium-ion batteries. It was developed by researchers at Penn State and could last longer and charge more quickly than lithium-ion batteries. This new "glass battery" relies on sodium ions and solid glass electrolytes instead of lithium ions and liquid electrolytes used in lithium-ion batteries.
Sexual Reproduction in Flowering Plants Ch -2 Notes Class 12 Biology Kannu Priya
The document discusses the process of creating a new product from initial brainstorming through final production. Key steps included identifying customer needs, developing multiple design concepts, selecting the top design to prototype, testing the prototype with customers, and making refinements before final production. The goal was to efficiently bring an innovative new product to market that satisfied customer requirements.
20 Interesting Quotes from the business world!Business Umpire
The document discusses the importance of summarization and outlines 20 key points on how to write effective summaries. It stresses focusing on the most important elements, eliminating unnecessary details, and conveying the key ideas, conclusions, and overall message in a concise yet informative manner.
Here you can find the program of Funaro, "a theatre in many, different ways", in Pistoia, in the the heart of Tuscany. Many different international shows, workshops, activities for kids, projects around book's world and more for the year of "Pistoia Italian Capital of Culture 2017".
English version of the website here: www.ilfunaro.org/?lang=en
The document discusses the importance of diversity, equity, and inclusion in the workplace. It notes that a diverse workforce leads to better problem solving and decision making by bringing in a variety of perspectives. The document advocates for inclusive policies and practices that value all individuals and allow them to feel respected and do their best work.
John Chambers - Enabling Transformation of Communities Through Network Techno...Shane Mitchell
The document discusses the importance of diversity, equity, and inclusion in the workplace. It notes that a diverse workforce leads to better problem solving and decision making by bringing in a variety of perspectives. The document advocates for inclusive policies and practices that value all individuals and allow them to feel respected and do their best work.
Thesis: “Relief and documentation of ancient villages along the Flaminia Rout...silvifragola
The document discusses the history and development of the internet over 25 paragraphs, from its origins as a US military program called ARPANET in the 1960s to connect government researchers, through its expansion to connect universities and the creation of protocols that allowed it to scale globally, culminating in its commercialization and popular use for email and the world wide web in the 1990s.
- Goodyear reported record second quarter sales of $5.2 billion, up 6.5% from the previous year, driven by strong growth in international businesses.
- International segment operating income increased significantly year-over-year, with all three international business units achieving record results.
- Net income from continuing operations was $75 million compared to $29 million in the previous year, though costs related to plant closures impacted results.
- Goodyear remains focused on managing through challenging market conditions while making investments to capitalize on future growth opportunities.
A short presentation on Hall of Fame great, Mario Lemieux.
He overcame many obstacles to become one of the greatest hockey players ever. His story is an inspiration.
Kevin Griffin gave a presentation on building node.js modules at DevLink 2014. He discussed the different types of modules that can be required in Node.js like files, folders, and packages from npm. He also explained the steps to publish a module to npm which includes creating an npm user, initializing a package.json file, and publishing the package.
The document provides an overview of Emerson's financial performance and outlook. It summarizes that Emerson has a history of solid financial performance and plans to outperform the market in the challenging economic environment. It forecasts sales to decline 5-8% in 2009 but operating margins to remain strong at 15.9-16.4%. Free cash flow is expected to reach $2.7-2.5 billion, or 11-11.5% of sales.
IT Innovation Day 2017 Presentatie Anne-Fleur GenesteIDG_NL
The document discusses the process of photosynthesis and describes how plants use sunlight, carbon dioxide and water to produce oxygen and energy in the form of glucose. Photosynthesis occurs in two stages - the light-dependent reactions where sunlight is absorbed to make ATP and NADPH, and the light-independent reactions where carbon dioxide is fixed using the ATP and NADPH to produce glucose and release oxygen as a byproduct.
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and security for digital currencies like Bitcoin without the need for centralized authorities. Blockchain works by distributing transaction records across a network of computer systems, making the records very difficult to modify in a way that isn't detectable, thus avoiding the need for centralized verification. The technology is now being explored for other applications beyond digital currencies.
The document discusses the history and development of a new technology called blockchain, which uses cryptography to allow decentralized control and security for digital currencies like Bitcoin without the need for centralized authorities. Blockchain works by distributing transaction records across a network of computer systems instead of storing them in one location, and requires consensus of the majority of participants to confirm new blocks of transactions, making it very difficult to modify transaction histories without detection. The technology is still in early stages but has potential for other applications beyond digital currencies.
Can you name the 20 popular songs depicted in these lyric clouds (with the title phrases removed)? Answers can be found on the Speaker Notes tab (at SlideShare.net only), or by playing the Sporcle game at http://www.sporcle.com/games/strags11/cloud3D
The document discusses a new technology that can analyze brain activity to determine what images a person is viewing. It explains that the technology uses machine learning algorithms trained on brain scan data to recognize patterns of neural activity associated with thousands of images, allowing it to then decode the brain activity of test subjects viewing new images and match it to the most similar images from its training data. The results showed it could predict images with over 50% accuracy, demonstrating its potential for technologies that can translate brain activity into digital outputs.
The document discusses a new approach for developing AI systems called Constitutional AI that is designed to ensure AI systems behave helpfully, harmlessly, and honestly. It proposes designing AI systems around a "constitution" specifying the high-level values and goals to which the system is constrained, such as avoiding harm. The approach aims to build AI systems that are robustly beneficial by design through a combination of technical and non-technical methods.
#HowYouWork - The Flexible Office Industry: Its impact on people, places and ...DTZ
Following the DTZ Coworking Revolution report published last year, we have continued to track the trends driving demand not only for Coworking, but also the wider Flexible Office sector. Flexible Office operators are expanding rapidly due to the global popularity of the business model. Interviews with providers, landlords, corporates and small companies illustrate that Flexible Offices have become a fully-fledged alternative to the traditional office.
This report sets out to explore the trajectory of the Flexible Office from the Business Centre of the 1980s to the Coworking space of the twenty first century. Analysing the key determinants of growth in London, New York, Berlin and Shanghai, and assessing the impact of modern cultural trends on the demand for flexible working, the report highlights the future impact of Flexible Offices on corporates and landlords.
Direct Mail & Lead Generation In This Crazy Evolving WorldCraig Carew
The document discusses a new type of battery that could replace lithium-ion batteries. It was developed by researchers at Penn State and could last longer and charge more quickly than lithium-ion batteries. This new "glass battery" relies on sodium ions and solid glass electrolytes instead of lithium ions and liquid electrolytes used in lithium-ion batteries.
Sexual Reproduction in Flowering Plants Ch -2 Notes Class 12 Biology Kannu Priya
The document discusses the process of creating a new product from initial brainstorming through final production. Key steps included identifying customer needs, developing multiple design concepts, selecting the top design to prototype, testing the prototype with customers, and making refinements before final production. The goal was to efficiently bring an innovative new product to market that satisfied customer requirements.
20 Interesting Quotes from the business world!Business Umpire
The document discusses the importance of summarization and outlines 20 key points on how to write effective summaries. It stresses focusing on the most important elements, eliminating unnecessary details, and conveying the key ideas, conclusions, and overall message in a concise yet informative manner.
Here you can find the program of Funaro, "a theatre in many, different ways", in Pistoia, in the the heart of Tuscany. Many different international shows, workshops, activities for kids, projects around book's world and more for the year of "Pistoia Italian Capital of Culture 2017".
English version of the website here: www.ilfunaro.org/?lang=en
The document discusses the importance of diversity, equity, and inclusion in the workplace. It notes that a diverse workforce leads to better problem solving and decision making by bringing in a variety of perspectives. The document advocates for inclusive policies and practices that value all individuals and allow them to feel respected and do their best work.
John Chambers - Enabling Transformation of Communities Through Network Techno...Shane Mitchell
The document discusses the importance of diversity, equity, and inclusion in the workplace. It notes that a diverse workforce leads to better problem solving and decision making by bringing in a variety of perspectives. The document advocates for inclusive policies and practices that value all individuals and allow them to feel respected and do their best work.
Thesis: “Relief and documentation of ancient villages along the Flaminia Rout...silvifragola
The document discusses the history and development of the internet over 25 paragraphs, from its origins as a US military program called ARPANET in the 1960s to connect government researchers, through its expansion to connect universities and the creation of protocols that allowed it to scale globally, culminating in its commercialization and popular use for email and the world wide web in the 1990s.
- Goodyear reported record second quarter sales of $5.2 billion, up 6.5% from the previous year, driven by strong growth in international businesses.
- International segment operating income increased significantly year-over-year, with all three international business units achieving record results.
- Net income from continuing operations was $75 million compared to $29 million in the previous year, though costs related to plant closures impacted results.
- Goodyear remains focused on managing through challenging market conditions while making investments to capitalize on future growth opportunities.
A short presentation on Hall of Fame great, Mario Lemieux.
He overcame many obstacles to become one of the greatest hockey players ever. His story is an inspiration.
Kevin Griffin gave a presentation on building node.js modules at DevLink 2014. He discussed the different types of modules that can be required in Node.js like files, folders, and packages from npm. He also explained the steps to publish a module to npm which includes creating an npm user, initializing a package.json file, and publishing the package.
The document provides an overview of Emerson's financial performance and outlook. It summarizes that Emerson has a history of solid financial performance and plans to outperform the market in the challenging economic environment. It forecasts sales to decline 5-8% in 2009 but operating margins to remain strong at 15.9-16.4%. Free cash flow is expected to reach $2.7-2.5 billion, or 11-11.5% of sales.
Rendering styles provide formatting and presentation options for how content appears. Different rendering styles can be applied to change things like fonts, colors, layouts and more. Developers can leverage rendering styles to control the visual design and display of content across platforms and devices.
The document summarizes research on the economic impacts of fracking in Ohio, Pennsylvania, and West Virginia. It finds that while fracking provides some economic benefits like jobs, royalties, and local spending, there are also significant costs to local communities. These costs include increased housing prices, road damage, traffic accidents, environmental contamination concerns, and the need for additional infrastructure and services. Many of the benefits of fracking accrue to out-of-state oil and gas companies rather than local communities. Overall, the net economic impact on local communities is mixed, with both benefits and costs that communities must manage through policy solutions.
This document summarizes a presentation about developing a mobile environmental knowledge network for Lake Erie. It discusses creating a network of community groups to engage the public in environmental issues. The network would utilize advanced technologies like GIS and social media to share information on Lake Erie's history, environment, policies, data, and issues like nutrients, invasive species, and outdated sewage systems. Maps would also show things like watershed boundaries, nutrient loadings in sub-watersheds, and potential gully locations to target high impact areas. The goal is to establish a co-created, long-term system for moving environmental forum participants towards effective Lake Erie Area of Concern implementation.
The document presents a series of random facts about animals, history, language, and human behavior. Some of the facts mentioned include: elephants are the only animal that cannot jump; the body's strongest muscle is the tongue; a pig's orgasm can last 30 minutes; humans and dolphins are the only animals that have sex for pleasure; and the word "cemetery" comes from the Greek word meaning dormitory.
This document summarizes research on reservoir water quality and productivity in Ohio. A state-wide database was compiled containing water quality data from 212 reservoir-years sampled between 2006 and 2007. Various water quality metrics were analyzed including secchi transparency, total phosphorus, chlorophyll a, and suspended sediments. A principal components analysis reduced the dimensions to a single composite productivity variable. Reservoirs were then ranked on this scale from hypereutrophic to oligotrophic. The results were then compared to understand trends in productivity across reservoirs and how these may impact sportfish populations over time with changes to watershed land use and reservoir aging. Understanding these relationships can help conceptualize variability in sportfish recruitment and survival.
The document discusses Manpower's performance and strategies during a period of economic uncertainty in 2002. It summarizes that Manpower strengthened its financial position, improved efficiency, expanded services, and increased customer relationships despite challenging market conditions. Manpower emerged stronger and confident in its leadership position. The speed of work increased pressure on companies, but Manpower provided flexibility and quality service to help customers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
constellation energy Q1 2008 Earnings Presentation 2008 First Quarterfinance12
The document was Constellation Energy's first quarter 2008 earnings presentation. It discussed adjusted EPS for Q1 2008 of $0.95 per share, down from $1.03 in Q1 2007. Key highlights included continued generation earnings growth, strong nuclear performance, filing for a new nuclear plant, and a settlement in Maryland resolving regulatory issues. It also noted a significant increase in energy commodity prices such as oil and coal.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.