ICICI Bank was founded in 1955 and has since grown to become the second largest bank in India. It offers a wide range of banking and financial services through its subsidiaries, which include ICICI Prudential Life Insurance (largest private life insurer), ICICI Lombard General Insurance (largest private general insurer), and ICICI Securities (largest brokerage firm). Over the last 5 years, ICICI Bank has significantly grown its revenues and profits. Going forward, its strategies are focused on increasing retail banking customers and loans, expanding globally, and maintaining its position as the top banking brand in India.

1. 1 "

2. BY - Aditya Vajpayee PRESENTATION “Hum Hai Na” 2

4. 5 YEAR PERFORMANCE

5. AWARDS & RECOGNITION

6. INITIATIVES

7. MISSION, VISION & VALUES

8. FUTURE PLANNING & CHALLENGES

9. MARKETING STRATEGY

10. CONCLUSION“Hum Hai Na” 3

14. Earlier known as “Industrial Credit & Investment Corporation of India”. 5 “Hum Hai Na”

16. ICICI PRUDENTIAL- Largest private sector insurance company.

17. ICICI LOBARD- Largest private sector general insurance company.

18. ICICI SECURITIES- Largest equity house in the country.

19. ICICI PRU AMC- Third largest mutual fund.

20. ICICI VENTURE- One of the largest private equity firms. 6 “Hum Hai Na”

22. Biggest private sector bank.

23. Introduced the concept of DSA & DST.

24. Focus on retail banking as a driver for growth.

25. Introduced the concept of branding in Indian Banking Industry. HQ BANDRA KURLA COMPLEX, MUMBAI 7 “Hum Hai Na”

26. 8 LAST 5 YEAR PERFORMANCE Rs. crore “Hum Hai Na”

27. 9 LAST 5 YEAR PERFORMANCE Rs. crore “Hum Hai Na”

29. Capital Adequacy Ratio of 15.3% on March31, 2010

30. Net NPA ratio: 1.29%“Hum Hai Na” 10

31. Compositionof Loan book, As on March, 2010 43% 60% 18% 4% Total loan book: Rs.1812bn Total retail loan book: Rs. 790bn Vehicle loan contains auto loan 10%, commercial business 6% & two wheeler 1%. Retail business group includes builder loan & dealer funding of Rs. 40.26bn. “Hum Hai Na” 11

32. ICICI Bank CANADA assets profile Total Assets: CAD 5.7bn “Hum Hai Na” 12

33. ICICI Bank UK assets profile Total assets: USD 7.4bn “Hum Hai Na” 13

34. ICICI Bank EURASIA assets profile Total liabilities: USD 406mn “Hum Hai Na” 14

36. ICICI bank won the Asian Banker award for best banking security system

37. ICICI PRU life ranked as the most trusted pvt. Insurance brand in the brand equity

38. ICICI LOMBARD was awarded “Most Preferred General Insurance Brand” at CNBC consumer award 201015 “Hum Hai Na”

40. ICICI group’s financial inclusive initiatives

41. Disha counseling

42. Technology finance group

43. Read to lead campaign

44. Go Green. Each one for a better earth16 "HUM HAI NA"

46. VALUES 18 "HUM HAI NA"

48. To increase its presence across India through mergers.

49. To restore customer’s faith

50. To maintain its brand & position of its subsidiaries

51. To capitalize on its strength i.e. maintain its place globally

52. To reduce the operating expenses, NPL &NPA.19 "HUM HAI NA"

53. FY2011: NON BANKING SUBSIDIARY ICICI LIFE ICICI LOMBARD ICICI AMC ICICI SECURITIES 20 “Hum Hai Na”

54. Growth then & now OPERATING ENVIRONMENT FY2009 FY2010 FY2011 “Hum Hai Na” 21

55. STRATEGY 22 “Hum Hai Na”

56. Other Subsidiaries Continued market leadership in private sector 23 “Hum Hai Na”

57. CAPITAL ADEQUACY RATIO TOTAL (CAR) IS 19.4% = Rs.571.2bn 24 “Hum Hai Na”

58. EQUITY INVESTMENTS IN SUBSIDIARIES Rs. In bn 25 “Hum Hai Na”

59. COMPOSITION OF BORROWING Rs. In bn 26 “Hum Hai Na”

60. FY2011: Reorganizing for customer centrity BRANCH AS PRIMARY CHANNEL FROM “PRODUCT FOCUS” TO “CONSUMER FOCUS” 27 “Hum Hai Na”

62. Saving deposits(Rs.bn) “Hum Hai Na” 29

64. Commercial Banking

65. Mid-Corporate & SME segments.

66. Leverage expanded branch infrastructure

67. Secured Retail loans(mortgage & vehicle loans)

68. Selective growth in personal loans and credit cardsRetailBanking “Hum Hai Na” 30

69. PROGRESS IN EXECUTION OF STRATEGY TARGETS ON 4C ACHIEVED 31 “Hum Hai Na”

71. Focus on credit quality

72. To create awareness about products through advertisement

73. To maintain its brand of a global bank32 "HUM HAI NA"

75. ADVERTISING A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka. Z A man strolls down a beach, "Zindagi naam hai,mushkil ko aasaan banaane ka Cut to a house, a man addresses the members,”I am Ajay Sharma from ICICI. Ma'am your home has been sanctioned.” Amitabh Bacchan turns to face the camera, "Bas. Ek bharosemand saathi hona chahiye." MVO: "Saathi jo zindagi ko aasan banaaye." Super: 'ICICI Group. Saral. Surakshit. Samajhdar 34 "HUM HAI NA"

76. ADVERTISING A couple enter ICICI Bank and areserved coffee as they wait toopen an account Super: How long does it take to open an account with ICICI Bank? ... disbelief and hands over the documents.VO: Have you opened an ICICI Bankaccount as yet? The man takes a swig from his cup... Super: Before your coffee goes cold. The executive smiles at their 35 “Hum Hai Na”

77. ADVERTISING 36 “Hum Hai Na”

78. NUMBER 1 BANKING BRAND IN INDIA 37 “Hum Hai Na”

79. NUMBER 1 BANKING BRAND IN INDIA 38 “Hum Hai Na”

81. Keep innovating with its products

82. To play a prominent role in the development of India39 “Hum Hai Na”

83. THANK YoU 40 “Hum Hai Na”