Trained as an architect, Foo Fatt Chuen started Axis Network Design Consultants in 1991 and has led the company to win numerous national and international awards for design excellence. As his career progressed, his roles changed from primarily designing projects to now overseeing employees and ensuring project quality and quotas are met. Two memorable projects for Mr. Foo included the magnificent Palace of Justice in Putrajaya, which had a strict three-year deadline, and Marble 8 steakhouse in Kuala Lumpur, which he designed within a modest budget through creative design solutions.

1. INTERIOR
Designer
EXCLUSIVE
INTERVIEW
with
Aspiring
Designers
Foo
Fatt Chuen
Advice for

2. 9
CONT
ENTS
NgYeen Mun | Muhammad Faidh |Tengku Syakira | LowWing Chun | Pau JinWei
Group members:
Mr. Foo in his office.
The team and Mr. Foo.
Meet Mr. Foo
Company History
Vision & History
Memorable Projects
Projects
His Roles
Words Of Wisdom
Meet The Team
1
2
3
4
5
7
8
9

3. 8 1
The CEO of
Mr. Foo Fatt
Chuen
Trained as an architect, Foo
Fatt Chuen (popularly known
as Fudge) was previously with
Interior Space and GMW Part-
nership in London; the Design
Director for Interiors at BEP
Akitek; and Managing Director
of Urbanworks Sdn Bhd until he
started Axis Network in 1991.
Under his leadership, Axis Net-
work Design Consultants Sdn
Bhd has won numerous nation-
al and international awards
including The Asia Pacific
Design Awards 1998 for Hospi-
tality Design, the prestigious
Enterprise 50 Award 1999
organised by Andersen Con-
sulting and SMIDEC, the MSID
Award for Design Excellence
1998, plus several awards for
design excellence from the Ma-
laysian Institute of Interior
Designers.
ADVICE FOR
Aspiring
Designers
“Keep your passion
burning as it might
get tough without it.”
“Don’t build objects,
build something that
gives back to society.”
“Put your case forward,
it’s your dignity”

4. History
2 7
Company
“Our first office was
a conference room”
Axis Identity Group started out over a
quarter century ago when three brilliant
minds who think alike decided to band
together and form a company. In the
beginning of the glorious decade,
1990’s, Axis Identity Group was born,
raised and nurtured by these individuals.
Later on, this company would grow to
be one of the most popular companies
in the metropolis that is Kuala Lumpur.
The trio encountered multiple
problems in the beginning and
the most devastating of them
all was their limited modal.
They were held out in a tiny
conference room. This confer-
ence room acted out as their
base of command , their office.
Further down the line, they
moved to a building opposite
Lot10 when their members
have inflated to about 15
employees.
They hatched that decision
as the conference room can
no longer accommodate a
hefty sum of people. As their
members fluctuated to a
size of 30 had working
employees, they moved their headquarters to
WISMA Central, a building that is situated at the
heart of Kuala Lumpur, nearby the Famous Petronas
Twin Towers. Further down the modern era, they
relocated to Selangor Dredging, which is situated
next to a famous local bed boarding place, Maya
Hotel and Public Bank . The company is still hold up
in this building till this day.
ROLE CHANGES
Over the course of his career,
Mr Foo’s role has changed so
much that his roles has rotated
to an almost one hundred and
eighty degrees. However, one
thing is certain , despite the
harsh winds of time, Mr. Foo will
always have one static role, and
that is to deal with clients from
extreme spectrums ranging
from young to old, and polite to
rude. However, most of his
other duties has changed dra-
matically over the ages. For
instance, back in the day, MrFoo
had to do plenty of designing
on his projects whilst now, all he
does is just oversee the prog-
ress of his employees and act
as a supervisor. Apart from
that,Mr. Foo also has to ensure
the quality of his projects. He
requires his projects to be the
very best like no other project
ever was. Not only that, he also
needs to fulfill a certain quota
handed up to him on all of his
projects ensuring their balances.
One of the most important
quota to fulfill is the green
building quota which requires a
building to have a certain per-
centage of greenery for it to be
approved.

5. 36
VISION & AWARDS
Axis Identity Group’s marvelous vision is
to be acknowledged as a leading global
Strategic Identity Solutions (SIS) provider.
Even though this vision is nigh impossible
to achieve, the company is affirmative in
their capability to achieve it.
Mr. Foo showing us the many awards on
display in their headquarters
This is further proven by the
countless numbers of awards
that they have achieved, such
as the winner of the Malaysian
Interior Design Awards 2010
for Design Excellence, a silver
award for Asia Pacific Interior
Design Awards 2009 and an
Honorary Mention for Malay-
sian Interior Design Awards 2010 for Design Excellence.
projects

6. 4 5
MEMORABLEproject
Like many interior designers before and after him, MrFoo has
completed plenty of memorable projects in this career line. Out
of the many , a couple singled out as memorable projects. One
of them is the magnificent Palace of Justice, which acts as a
jewel in the city where our Prime Minister Resides, Putrajaya.
This particular project stands out from the others as it had a
very strict deadline. This grandeur project was estimated to
have a 5 year window but was given a small three years to finish.
This lead everyone on the team contribute their part to the proj-
ect hastily . Furthermore , the Palace of Justice Is the biggest
presentation he had yet, with over an astonishing one thousand
people acting as the audience. He also had to convey a courtesy
presentation to 36 honorable judges. Not only that, Mr Foo had
also presented to the respected Prime Minister himself at that
time, Tun Dr Mahatir Muhammad. Ultimately , MrFoo had a fan-
tastic time working on the project and It will be forever embed-
ded into his deepest memories.
EARLIEST
LATEST
project
project
Back before Mr.Foo became one of
the founding fathers of the Axis Iden-
tity Groups, Mr Foo had a job as an
assistant architect. Like many others
who held that position , he worked on
his very first project helping out a
senior architect. His initial project
which happened to be in the United
Kingdom ( U.K) was a commercial
building. Unlike our beautiful country,
Malaysia, U.K has a different set of
customs. As MrFoo was not a native
citizen of the U.K, they have placed an
extremely strict guideline on the proj-
ect for him to follow. For instance,
one of the very guidelines was to
design the building based on the local
culture whilst maintaining a modern
ambience to it. Furthermore, the build-
ings have to respect the local heritage
which means Mr. Foo couldn’t design a
modern building from the get go. As
the project turned out to be a
success, this helped secure Mr. Foo’s
footing in the construction industry. It
was from that moment that he knew,
that there will be a bright future await-
ing him.
Later on, after Mr. Foo had established
himself as one of the founders of Axis
Identity Group, he begun working on his
own projects. One of the projects that
garnered him fame was the Marble 8 project.
Marble 8 is an extravagant steak house situated
at the beating heart of the living metropolis,
Kuala Lumpur, the capital of Malaysia. Marble 8
has a stunning of the Petronas Twin Tower main
dining area. On this particular project , Mr. Foo
encountered a slight problem : his given budget. As
Mr. Foo’s client wanted to squeeze the most out of his
incoming profits, he handed Mr. Foo a rather mediocre
budget to work with.
Being the
top, of his line Mr. Foo
only wanted the very best fo his
beloved clients. Hence, Mr. Foo had
concocted a mind-blowing design for
the steak house. As an example, he had used tiles
which imitate wood and placed it on the floor boards
of the restaurant to give off a woody ambience. He
also planted a preserved tree at the epicenter of the
floor board . To liven the environment, Mr. Foo
designed a small section of the steak house to accom-
modate a showroom of sorts, where the chefs would
carry out some of the preparation of the custom-
er’s food before their very eyes . As the quality
of the beef is Marble 8, the steak house took
its name from it. Mr. Foo occasionally visits
this venue till this day .