Jon Gosier's talk from ICCM "Veracity Blues: The Trouble With Crowdsourcing"

1. SWIFT RIVER
Veracity Blues - The Trouble with Crowdsourcing
ICCM2010
An Ushahidi Initiative
Friday, October 1, 2010

2. Would you trust these guys?
Friday, October 1, 2010

3. These guys?
Friday, October 1, 2010

4. CROWDSOURCERY:
FORBIDDEN, OCCULT, DANGEROUS
What does the crowd know? I’m the expert.
Friday, October 1, 2010

5. CROWDSOURCERY:
FORBIDDEN, OCCULT, DANGEROUS
What does the crowd know? I’m the expert.
Why listen to anyone else? I’m the expert.
Friday, October 1, 2010

6. CROWDSOURCERY:
FORBIDDEN, OCCULT, DANGEROUS
What does the crowd know? I’m the expert.
Why listen to anyone else? I’m the expert.
Your opinion is useful, if it agrees with my funding.
Friday, October 1, 2010

7. FOOTBALL VS PHILANTHROPY
Coach + Team + Objective = FTW
Friday, October 1, 2010

8. FOOTBALL VS PHILANTHROPY
Arrogance + Ignorance + Assumptions = WTF?
Friday, October 1, 2010

9. Traditional Philanthropists
Friday, October 1, 2010

10. THIS IS A PROBLEM
Football plays assume a lot.
Philanthropy affects people’s lives.
There will always be more that you don’t know.
The crowd is willing to be your resource, they want
to help you help them. (not a Jerry McGuire reference I promise)
Friday, October 1, 2010

11. CHAOS THEORY
Philanthropy is not fully deterministic
No guaranteed results
The Butterfly Effect (Follow @aplusk!!!)
Chaos is always present
Observing more, gives you a better understanding of
the full system.
Friday, October 1, 2010

12. USE THE CROWD
Friday, October 1, 2010

13. USE THE CROWD
To Inform Decisions
To Supplement Labor
To Gauge Public Sentiment
To Empower Citizens
Friday, October 1, 2010

14. FOLKSONOMIC TRIAGE
Use what the crowd tells you to verify what
individuals in the crowd are saying
Location can validate
Friday, October 1, 2010

15. FOLKSONOMIC TRIAGE
Use what the crowd tells you to verify what
individuals in the crowd are saying
Location can validate
So can time, user history, social graph
Friday, October 1, 2010

16. FOLKSONOMIC TRIAGE
Use what the crowd tells you to verify what
individuals in the crowd are saying
Location can validate
So can time, user history, social graph
Learn from success, Learn from mistakes
Friday, October 1, 2010

17. Friday, October 1, 2010

18. Friday, October 1, 2010

19. SWIFT RIVER
@swiftriver
@jongos
http://swiftly.org
An Ushahidi Initiative
Friday, October 1, 2010

20. Who wouldn’t trust Dawson Leery?
Friday, October 1, 2010