Sharon Evans of Wood Green - The Animals Charity gives her top ten tips for fundraising in the animal welfare world.

2. British Media

3. Easy to donate –just £1.00

4. Raised over million –just £1.00

5. Planning and support And huge resources

6. Price prompts My donation will make a difference

7. Backing of media and Celebrities

8. Household brand….

10. Some national/international press

11. We have however

12. Reduced our reliance on a single source From 80%...

14. People who know us and DO NOT GIVE MONEY People who DON’T know us and DO NOT GIVE MONEY Communication Strategy Repeat gifts A future gift? Rehomed, visited Make a first gift Give Money LOW RISK HIGH RISK Rest of the world….but only pet lovers

15. Ask for money….

16. Tell the stories How donation will make a difference

18. Inspire…..

19. Ask creatively

20. Thank and inform

22. A unique way to support….

24. Legacy…

27. tell a story….

28. Visual And easy to talk about

29. Ask creatively…

31. Visitors

32. Make it easy to give Clear we are a charity

33. Money, food and blankets

34. Price prompts

35. Ask our local community ….

36. Easy to donate

37. Urgent…

38. Easy to donate

39. website

40. Make it easy

41. Thank and welcome

42. Thank,thank, thank again.. SOFII | The Showcase of Fundraising Innovation and Inspiration www. sofii .org/

43. People who know us DO NOT GIVE MONEY DON’T know us and DO NOT GIVE MONEY Communication Strategy impact Give Money

45. Target Age Preferred method Seniors Over 70 Letter, solicitors… Silents 1925 - 1945 Letter, Talks Baby boomers 1946 - 1964 Letter. Phone. Email. Web… Generation X 1965 - 1980 Email. Internet, facebook, intranet, web, Phone. Generation Y Under 30 Mobile. Internet. Email.

46. harness the power of the social web

47. 25 billion every month More than 1.5 million pieces of content shared daily 3 rd If it were a country…… largest 50,000,000 There are over accounts on of videos uploaded every minute 1 billion views per day 2 hours

49. No 10 watch..what works

50. Thank you [email_address]