The document outlines the chapters and topics covered in the International Business Driving License program. The program covers 11 chapters on subjects including entrepreneurship, management, leadership, human resources, marketing, accounting, global business, ethics, information technology, and economics. Specific topics discussed include starting a small business, management styles, motivation, the human resources process, the marketing mix, financial statements, international trade, corporate social responsibility, e-commerce, and macroeconomic and microeconomic theories.

1. Programs Description
Program Title:International Business Driving License
Program Description:
Chapter1: Entrepreneurship and Starting a Small Business:
 Introduction to entrepreneurship
 What does it takes to be entrepreneurship
 Types of business ownership
 Franchise and Cooperative
 Mergers
 Planning
 Financing
 Managing you employee
Chapter 2: Management: Functions and Styles
 What is management?
 Functions of Management
 Tasks and Skills at different Levels of Management
 Leading
 Controlling
 What else do mangers do?
 Management Styles
Chapter 3: Leadership and Motivation
 Motivation
 Introduction to Motivation and leadership
 Management and Leadership
 Leadership Qualities
 Leadership Styles
 Formal and Informal Leadership
 Transformation Leadership
 Taylor, Mayo, Maslow and Herzberg
 Employee empowerment
Chapter 4: Human Resources
 The Human Resources Process
 Determining Human Resources Needs
 Recruiting from Diverse population
 Training and Development
 Managing Training
 Compensation
 Pay Systems
 Apprising
 Laws Affecting Human Resources
Chapter 5: Marketing: Product and price
 Introduction to Marketing

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 The Eight Functions of Marketing
 Market Segmentation
 Consumer Behavior
 The 4p’s of Marketing
 Total Product Offer
 Market Research
 Branding
 Product Development Process
 Product Life Cycle
 Break-even Analysis
 Pricing Strategies
Chapter 6: Marketing: Place and Promotion
 Introduction to Place and Promotion
 Logistics and Transportation
 Retail and Distribution
 Advertising
 Personal Selling
 Public Relation
 Sales Promotion
 Other Types of Promotion
Chapter 7: Understanding Financial Information and Accounting
 Introduction to Accounting
 The Importance of Financial Information
 What is Accounting?
 Areas of Accounting
 Managerial and Financial Accounting
 Auditing
 Tax Accounting
 Accounting Tools
 Balance Sheet
 Income Statement
 Analyzing Financial Statements: Ratio Analysis
 Profitability Ratio
Chapter 8: Business in Global Market
 Understanding Globalization
 Global Trade
 Why Trade Globally?
 Comparative Advantage and Absolute Advantage
 Measuring Trade
 Unfair Trade Practices
 Trade Protection and Agreements
 Strategies for Reaching Global Markets
 Foreign Direct Investments

3. Pitman Training Center
Mirqab – Shuhada Str.Souck Al Sfat – 3rd
floor - Tel: 22408069 – Fax: 22470176
www.pitman-training.com.kw
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 Economics and Financial Forces
Chapter 9: Demonstrating ethical behavior and Social Responsibility
 Ethics in Business
 Ethics Defined
 Personal Ethics
 Corporate Ethics
 Corporate Social Responsibility Defined
 Corporate Philanthropy
 Customs
 Society and the Environment
Chapter 10: Information Technology in Business
 The Role of Information Technology in Business
 Brief History of Information Technology
 E-business and E-commerce
 Software
 Hardware
 Hackers and Viruses
 Governmental Security
 Reliability of Data
Chapter 11: How Economics Affect Business
 Understanding Economics
 Basic of Economics
 Microeconomics and Macroeconomics
 Economics Theory
 Supply and Demand
 Free Market Capitalism
 Socialism and Communism
 The Trend toward Mixed Economics
 Gross Domestic Products
 Unemployment
 Fiscal and Monetary

4. Pitman Training Center
Mirqab – Shuhada Str.Souck Al Sfat – 3rd
floor - Tel: 22408069 – Fax: 22470176
www.pitman-training.com.kw
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