Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Vita Toothbrush


Published on

Using smartmaterials technologies to make your toothbrush your personal life coach.

Published in: Design, Technology, Business
  • Be the first to comment

Vita Toothbrush

  1. 1. Antoine Combes - Leah Mould - Erika Robl - Yoonju Sohn - Daniele TamboriniTOOTHBRUSH POT
  2. 2. OUR AIMin the comfort of their own homeorchosen spaceProvide innovativesolutions forpeople toMONITORDIAGNOSEHEALTH PROBLEMPREVENTCUREBy implementing asmart / adaptable / functional textileto design improved health devices
  3. 3. OUR CONCEPTsmart textileself-cleaningbase + charge- sensor- diagnose- monitore- prevent- curesoft rubberholderbrush is kept safelyin its base after use a toothbrush that looksjust like any other elseF E A T U R E S
  4. 4. U N I Q U E N E S S
  5. 5. FriendlyConvinientMultifunctionHealthBENEFITSU N I Q U E N E S SHAVE A FORGETTABLE EXPERIENCE!
  6. 6. “The world today has limited healthcare,a growing population includingincreased needs for aging generations.”- Nick Tyrell, Product Development Strategist, Rocket Medical- The Oxford Illustrated Companion to MedicineC O N T E X T
  7. 7. It has provided visibility to thetremendous potential of micro andnano technologies not only for thefuture of medicine, but also for theimprovement of healthcareprocesses today.- Lyon 2011 pHealth ConferenceC O N T E X T
  8. 8. DIY Health is the number 2 crutialconsumer trend for 2012: Expect tosee consumers take advantage of newtechnologies to discreetly and continuouslytrack, manage and be alerted to anychanges in personal health.- Trendwatching.comC O N T E X T
  9. 9. The Value of Time: A self-employedpatient sued his podiatrist becausetwice he kept him waiting past thetime of the appointment, once for 50minutes, and once for 80 minutes!The fact that this case was tiredreflects the rising importance oftime to customers.- Susan L. Koen, Ph.D. Powering Sustainable Performance in an Always-OnWorldC O N T E X T
  10. 10. Competitive forces and transparentquality will drive medical innovation.Consumer demand fore less invasiveprocedures and treatments.- Eureka Medical, The Inventor NetworkC O N T E X T
  11. 11. Stage 1:- defiecencies- children- elderlyProgression...Stage 2:- Diseases- Average peolpleProgression...U S E R S
  12. 12. User benefits:- General health improvement- Preventative care- Time and Convenience- Multifunctional Use: Toothbrush PlusB E N E F I T S
  13. 13. Industry benefits:- Co-creations- Emerging Businesses- Job CreationIn the US alone, healthcare will generate3.2 million new age and salary jobs between2008 and 2018, more than any other industry,largely in response to rapid growth in theelderly population in the United States alone.-Bureau of Labor Statistics,United States Department of LaborB E N E F I T S
  14. 14. World benefits:- Cost-effective for healthcare systems- Sustainable solutions - Package reduction - Fuel emissions reduction - Waste reductionB E N E F I T S
  15. 15. 20122017202220272032...Stage 1 Stage 2 Stage 31st implementation 2nd implementationT E C H N O L O G Y
  16. 16. B U S I N E S S M O D E LProductWhere are we working?Service Brand Comunication
  17. 17. B U S I N E S S M O D E LInnovation = CommercializationWHO? Potential Investors WHY?- Pharmaceutical / Chemists Product Innovation- Big Distribution Consumer Demand- Textile Industry Saving Money- Government Continious Growth of Sales- Private healthcare- End User PLUS: Sustainable: Waste/Fuel *Provides VALUEABLE image for companies
  18. 18. Daily routine2421691218NightBreakfastLunchDinnerSleepSchool / WorkS C E N A R I O S
  19. 19. Sickness / TirednessS C E N A R I O STravellingInside transportation
  20. 20. O V E R C O M I N G C H A L L E N G E S- Competitive market- Smart textile in multiple way- Nanotechnology advancement [Possible future implemetation]- Research costs / initial costs- User unsure of dependability- User unsure of frequencyS WTO
  21. 21. O V E R C O M I N G C H A L L E N G E SPROPOSEDSOLUTIONWillingness within health communityto invest, trends are showing agrowing demand for personal healthdevices that monitor health fromremote locations.There is also growing investment inthe healthcare, textile, and scientificmarkets.S WTO
  22. 22. O V E R C O M I N G C H A L L E N G E S- Friendly- Multifunctional use- Eliminate oral consumtionfear- Eliminate pill supplies- Convinient time saving- Forgettable experience- Company value increase- Technological advancement- Expand doctor focusS WTO