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International Business
BBA – Semester- IV
S. S. Ranjan
International Business
Syllabus
BBA CBCS 2018 SEM IV
Course Code: 403 Course Type: Core Course
Credits: Four Examination Pattern-UE+IA-60:40
Course Objectives:
To acquaint the student with emerging issues in international
business
To study the impact of international environment on foreign market
operations of a firm
Learning Outcomes:
Students will be able to understand and apply the concepts of
international business to current global development issues.
Unit 1 - International Business Environment - Nature,
Definition of International Business; Theories of International Trade /
Mercantilism - Ricardo’s Theory / Smith Theory, Heckscher-Ohlin
Theory / Porters Model; Role of culture in business environment
International Business
Syllabus
 Unit 2: Foreign Trade - Balance of Trade and Balance of
Payments
 Unit 3: Foreign Exchange Market - Meaning of Exchange
rate; Determination of Exchange rate – Fixed, Flexible and
Managed
 Unit 4: International Financial Institutions - International
Monetary Fund (IMF) – Objectives and functions and World
Bank – Objective and Functions
 Unit 5: India’s Foreign Trade - Composition and direction of
India’s Foreign Trade; Current Foreign Trade Policy of India.
 Online Resources:
 https://internationalaffairsresources.com/intlbus.html
 https://www.bestcolleges.com/resources/international-business
 https://www.mooc-list.com/course/international-business-i-
courser
Suggested Books
 International Business – Daniels and Radebough
 International Business – Sundram and Black
 International Business – R. Chandran
 International Business – Roebuck and Simon
 International Business – Charles Hills
 International Business – Subba Rao
 International Business – K. Aswathappa
 International Business – Justin Paul
Apart from books, news and updates from internet,
business newspaper and other sources – This
must be a regular habit of yours
Trade magazines, journals and periodicals
UNIT – 1
Introduction to International Business
 Nature, definition of International Business
 Theories of International trade
 Mercantilism – Richard's Theory / Smith Theory / Heckscher – Ohlin
Theory / Porters Models
 Role of Culture in business environment
 Why study International business
 Need of International Business
● National perspective
● Individual Company perspective
 Nature / Characteristics / Factors influencing International Business
 Why buyers buy a foreign product ?
 Domestic Business Verses International Business
 Reason for recent international business growth
 Hindrance in International Business Operations
International Business
International Business involves any type of
business activity across international
borders.
Any commercial transaction (private and
governmental, sales, investments, logistics
and transportation) taking place across the
boundary lines of a sovereign entity.
For private parties such transaction for
revenue, profit and prosperity.
For govt. it is for image, dependency,
economic growth and bilateral relations.
The prime objective includes sales
expansion, resource acquisition and risk
minimization
International Trade
Exchange of capital, goods and services across
international territories. It is between two nations. It
arise due to divergent scarcities of resources
between nations.
International Marketing
Generally it is an exchange for finished product. It
is between two marketing firms. It occurs usually
with a motive of profit.
Scope of international Business
It has a wider scope that includes besides
marketing, physical movement of goods &
services, technology transfer, collaborations,
investments, joint ventures, establishment of
subsidiaries, manufacturing etc.
Why Study International Business
 Most companies are either international or compete
with international companies.
 Modes of operation may differ from those used in
domestic transactions.
 The actual way of conducting business may differ by
country to country.
 An understanding helps you to make better career
decisions.
 An understanding helps you to decide what
governmental policies to support or oppose.
Need of International Business
National Perspective
1. No nation can meet all of its people needs
2. Outsourcing is considered as the viable solution.
3. Cultural integration due to people exchange.
4. Ultimate source to increase market share.
5. Source to earn foreign revenue.
6. Technological advancement.
7. Attraction towards foreign countries. Social Status
8. Perception of quality.
9. To support a group member nation.
10. To support other auxiliary services – Transport, insurance,
banking, Shipping etc.
11. Cheap availability of resources – material, machines etc.
12. To support other infant Industrial SBUs.
13. Opening of New Venture
14.Reform process – LPG
15.Enthusiastic Young Generation.
Need of International Business
Individual Company Perspective
1. Managing the PLC & Cost reduction through mass production.
2. Geographical expansion a growth strategy.
3. The adventurous spirit of the younger generation.
4. Corporate strategy and ambition.
5. Technological advancement.
6. Building a corporate image.
7. Incentives and business impact.
8. Labour advantage & generating employment opportunities..
9. New business opportunities.
10.Emergence of SEZs etc.
11.Earning of valuable foreign exchange.
12.Interdependency of nations.
13.Trade theories and their impact.
14.To strengthen diplomatic relations (CSR).
15.Core competency of firms (Adapt New Standards & Change in Style & function).
16.Investment for infrastructure.
17.To uplift national image.
18.Foreign trade policy and company targets.
19. To support national targets.
20.WTO and other international agencies.
Nature / Characteristics / Factors influencing
International Business
1. Social Factors :
 National Legal regime
 Political Situation
 Financial Systems
 Marketing Infrastructure
 Culture
 Language
 Climate
2. Economic Factors :
 Commercial Policy Variables (Tariffs, Quotas, Licensing etc.)
 Currency Restrictions
 Internal Demand Management Policies & Instruments
 Global Economy Concept
Nature / Characteristics / Factors influencing
International Business
3. Competition :
 Producers in the importing country
 Exporters from the importing countries
 Other exporters from one’s own country
4. Logistic Factors :
 Availability of transport (Sea, Air, Freezer Space etc.)
 Cost of transportation
 Availability of Labour and Human resource
5. Risk Factors :
 Political Risk (Stable govt. etc.)
 Commercial Risk
 Acts of God (natural Calamities etc.)
 Acts of Enemies, Pirates, Thieves etc.
Why buyers buy a foreign product ?
In General they buy a foreign product because ,
1. Product Specification : The product is
somewhat different from the existing domestic
product.
1. Price : To get quality product at bargain price.
1. Quality : The product be perceived to deliver
good value for money.
1. Country Image : Producer country or
manufacturers’ image.
Domestic Business Verses International Business
Dimensions Domestic Business
Operations
International
Business Operations
Business Environment Economic, political, legal,
social, cultural, competitive
and technological
environment are known
Not fully known. Several
hidden factors may emerge
any time and pose problems.
They will lead to pitfall.
Plan and Strategy Can be worked out for short
term and carried forward for
long term
Only long term planning and
strategy will work. Strategic
inputs are required in
multiples.
Competitive forces
and their intensity
Maximum competitive forces
operate and one can
understand their movement
International competitive
forces is difficult to
understand their motives
and movement
Currencies & their
movement
Local currency is used for
transaction. Costing, pricing,
revenue and margin are
computed in single currency.
Violation may have minimum
impact & can be overcome .
Transactions are in various
currencies. Fluctuations in
cross country currencies
influence transaction.
Domestic Business Verses International Business
Dimensions Domestic Business
Operations
International
Business Operations
Business Risks Comparatively
predictable and will not
have major impact on
business
Very difficult to predict.
Risk may erupt any time
due to political situations
and several other
factors.
Business Research Easy to conduct
business research and
to demand analysis and
customer surveys. It is
reliable.
Very expensive and
difficult to conduct.
Reliability depends on
individual countries.
Human Resources Due to past success and
established systems can
survive if workforce is
not adequate.
Multilingual, cultural and
strategic human
resources
Evaluation of Human
Resources
Team commitments are
evaluated and appraised.
Each individual is a profit
center and accountable.
Domestic Business Verses International Business
Dimensions Domestic Business
Operations
International
Business Operations
Product and usages Adapted to local
environment as per the
requirement of customers
buying behavior.
Varies from country to
country.
Legal Aspects Only local regulations are
fully applicable to conduct
business. Minimum
adherence to
international regulations.
Several international and
host country regulations
are applicable. Strict
adherence to contractual
obligation is common.
Investment and
Sourcing
One can start with a
minimum investment
depending on capability .
Regulatory bodies
involvement is minimum.
Except export all
overseas operations calls
for huge investment.
Several special
regulatory bodies
involvement.
Pricing Strategy Not complicated. Can go
for margin pricing,
competitive pricing.
More complicated to
determine pricing
strategy.
Domestic Business Verses International Business
Dimensions Domestic Business
Operations
International
Business Operations
Product Promotion It is not generally
restricted if they are not
socially objectionable.
Different countries have
different restriction on
promotional efforts.
Logistics Domestic players are
involved in all activities.
Cost is comparatively
minimum.
International players
with advance technology
and systems are
involved.
Distribution Channel No restriction to select
the distribution channel.
Government or market
practice govern the
distribution channel.
Organizational vision
and objective
Steady growth objective.
Easy to understand
vision and objective.
Broadened to cover
many countries.
Geographical and
Cultural diversity may
influence.
REASONS FOR RECENT INTERNATIONAL
BUSINESS GROWTH
 Expansion of Technology
 Transportation & Telecommunications : Transportation and
telecommunications costs are more encouraging for
international operations.
 Liberalization of cross-border movements : goods, services,
labour, capital etc.
 Development of Supporting Institutional Arrangements:
Development of business and governments institutions that
enable the effective application of technology.
 Increase in Global Competition : New products become global;
Globalization of production
 Cultural Integration due to development of travel and tourism.
 Strength of human resources and its variation among nations
 Government Initiative and bilateral dependency
 Economic Reform
 Enthusiastic Young generation
Hindrance in International
Business Operations
 Tariff Barrier
 Non-tariff barriers
 Group Nations Philosophy
 Terrorism
 Varied Culture, Taste and Traditions
 Nature and Climate
 Changing Peoples Perception and Choice
 Pirating and Imitations
 Unstable International Money Exchange Rates
 Increased Activities of Capturing Shipments
 Inclination for Self Reliance
Theories of International Trade
In General
Due to difference in opportunity cost and mutual
benefits to two countries international trade takes
place
International trade takes place due to
comparative advantages. Some important
theories are:
♦ Mercantilism Theory
♦ Theory of Absolute Cost Advantage
♦ Theory of Comparative Cost Advantage
♦ Theory of Competitive Cost Advantage
♦ Theory of Purchasing Power Points
♦ Theory of PLC
Theory of Mercantilism
 It is the oldest trade theory
 It was popular during 1500 to 1800 AD
 Colonial powers (British) use to import raw materials from
various countries and exporting the finished products to their
colonies
 The colonies were permitted to export only less value goods
and import more value goods
 The country should export more and import less and receive
the trade surplus in form of gold
 The colonies were prevented from manufacturing and this
allowed the colonial powers to enjoy more trade surplus and
forced the colonies to experience trade deficits
 This has paved the way for discontent in colonies and cause for
an eagerness for independence
 But the decay of gold standard reduced the validity of
Mercantile theory and modified into neo-Mercantilism
Theory of Absolute Cost Advantage
 Adam Smith, the Scottish economist has developed this theory
in 1776 which emphasizes free trade between two countries
 This theory is based on the principle of survival and the division
of labour
 It suggests that different countries can get the advantages of
international trade by producing certain goods more efficiently
than others
 He advocated the free trade among countries to increase a
country’s wealth (survival)
 Free trade provides a variety of goods and services to its
people to choose and specialize in production depending upon
strength and opportunities
 He suggested to specialize in those production of goods which
yield cost advantage over other countries
 This has contributed and advocated to popularize the barter
trade mechanism
Theory of Absolute Cost Advantage
 Example
 Consider two countries Taiwan and India
 Taiwan is having cost advantage in production of laptops and
India in leather shoes
 Both countries inclined for involve in bilateral trade
 The below chart shows the production per day of the countries
 Taiwan agrees to exchange 4 laptops against 40 leather shoes
 Taiwan needs 2 days to produce 40 leather shoes and 0.67
days to produce 4 laptops
 Thus Taiwan can save [2 days – 0.67days] 1.33 days
 Similarly, India needs 2 days to produce 4 Laptops and 0.67
days to produce 40 leather shoes
 Thus India can save [2 days – 0.67days] 1.33 days
COMMODITY TAIWAN INDIA
Leather Shoes 20 60
Laptops 06 02
Theory of Absolute Cost Advantage
 The absolute cost advantage theory is based on certain
assumptions, such as an be achieved due to
♦ Trade is possible between two countries due to scarcity and
deficit of products
♦ Only two commodities can be traded based on barter principle
♦ Always opportunities of free trade exists between two countries
♦ The major element of cost of production is labour class
(suitability and the level of skills)
♦ The saved labour cost can be utilized for the production of
products of absolute advantages
♦ Both involved countries need the product for their consumption
♦ A country can concentrate on those production where absolute
cost advantage is the optimum
♦ No country can survive by their own production only
♦ Each country has absolute advantage of at least production of
one product at low cost
Theory of Absolute Cost Advantage
 The absolute cost advantage theory has experienced certain
criticism, such as
♦ Majority of developing countries and the LDCs do not have
absolute advantage of producing any product at low cost but
still they participate in international trade
♦ Countries varies in size and population thus quantity of
demand also vary between the two countries
♦ The theory emphasize and concentrate only on labour and
ignore other parameters of trade like resources, technology,
relations and transportations
♦ Large scale production can also provide absolute advantage
of production, which is ignored in this theory
♦ International trade is always situational and based on
environmental factors which is not considered and not absolute
♦ No consideration of BoP
Theory of Comparative Cost Advantage
 On the criticism of absolute cost advantage theory a British
economist David Ricardo has proposed an another theory of
international trade “The Theory of Comparative Cost
Advantage”
 It is an extension of Adam Smith’s theory of absolute cost
advantage
Assumptions of this theory
♦ Trade takes place always and only between two countries
♦ Only two products can be traded between two countries
♦ There is no trade barriers between countries
♦ Trade is not dependent of production cost
♦ Transportation cost is not involved in the production cost
♦ There exist full employment of labour
♦ Trade is subject to immediate return (no credit)
♦ The only element of cost of production is labour
Theory of Comparative Cost Advantage
Implications of Comparative Cost Advantage
 Efficient allocation of global resources
 More global production at least possible cost
 Product price varies among countries due to difference in
the opportunity cost
 Demand forecasting is a must for international trade
 Demand for resources and product is must and obvious
between nations
 Nation can involve in those transaction in which they do
their good to best (comparative advantage)
 It is advisable for country to import products from those
countries who are relatively better in producing them
 It also involves opportunity parameters for determination of
production cost
Theory of Comparative Cost Advantage
Illustration of Comparative Cost Advantage
 Japan is having absolute cost advantage in both commodities
 Japan is 300 times better in laptop and 1.2 times better in leather shoes
 Alternately India is 0.33% competent in laptop and 0.83% in leather
shoes production
 Consider one country produce only one product
 For Japan 60 leather shoes = 06 Laptops. This means 10 leather shoes
is equivalent to one laptop
 Similarly for India 50 leather shoes = 2 laptops. This means 25 leather
shoes is equivalent to one laptop
 Suppose Japan offers one laptop in exchange of 18 leather shoes
 It is beneficial for both nation as Japan is getting 8 more leather shoes in
exchange on one laptop and India is getting advantage of 7 leather
shoes in exchange of one laptop
COMMODITY JAPAN INDIA
Leather Shoes 60 50
Laptops 06 02
Theory of Comparative Cost Advantage
Criticism of Comparative Cost Advantage
 Not always two counties but more than two countries participate
in international trade
 Transport is major determinant of cost which is ignored
 Trade between two nation is not always limited to only two
products
 Labour unemployment and underemployment has become part
of the system and cannot be avoided
 International trade is not only aimed for economic efficiency
other consideration such as group nation, regional block are
also important
 It do not consider the resource movement can also provide
comparative advantage
 This is restricted only up to product trade and not service trade
 It do not consider the ratio of gains between participating nation
Theory of Competitive Advantage
 Michael Porter developed a model to describe the theory of
international trade
 This model is also known as Porter Diamond
 He involved 10 nations to conduct a comprehensive study on
the factors that lead to success and the five forces (Competitive
force) influencing strategy
♦ The power of buyers in determination of the price
♦ The power of the suppliers in determination of price of inputs
♦ The threat of new competitors in determination of the contest
♦ The threat from the substitute in determination of replacement
♦ The degree of existing competition (rivalry) in the industry
 This theory was applicable during the 2nd half of 20th century
Theory of Competitive Advantage
 He concluded that the competitive superiority is derived from 4
factors
 These 4 factors can provide the competitive advantage to a firm
in varied proportions
 All these 4 factors need not always be favourable for a
company to attain global supremacy
 The interactive affect of these 4 factors is necessary in the
home country to gain a global competitive advantage
 He described this in a diamond shaped model
Factor Conditions
Relating and
Supporting Industries
Demand Nature and
condition
Firm Strategy,
Structure, and Rivalry
Theory of Competitive Advantage
 These 4 factors or elements he described as determinants
♦ Factor Conditions – External environment of business
♦ Demand Nature and Condition - The extent of innovation to
gain competitive advantage
A stiff and healthy competition in home nation prepares a firm to
compete in global market
♦ Relating and Supporting Industries – The prime
dependent factors are transportation, infrastructure, insurance
and the communication facilities
♦ Firm Strategy, Structure and Rivalry –
To invest in R&D to compete in home nation
Enhancement in product design, technology and HR
It facilitates superior product at lower price
Healthy competition in home nation generates competitive
advantages in the international market
Theory of Competitive Advantage
This theory also experienced criticism as
♦ None of the influencing forces
(Competitive forces) were new and known
to people around the world
♦ It perceived as a blend of traditional
individual country based theory
♦ It is also perceived as individual firm
based theory
♦ The theory lacks the universal appeal
and acceptance
Purchasing Power Parity Theory
 This theory was formulated by Gustav Cassel, a Swedish
economist in 1920 when inflation was very high world over
 This theory represents the synthesis of the work done by David
Ricardo, Whitely and Henry Thornton
 He believed that when currencies are exchanged among
nations, their purchasing power is only get transferred
 The principle determinant of exchange rate is the difference in
national inflation rates
 This implies that a nation where cost and price are relatively
less (Nepal) than another country (India) will find its currency
appreciating
 He focused only on the inflation differentials among countries
and suggested the only dominant factor to explain the
movement and value of exchange rates from one country to
another country
Purchasing Power Parity Theory
 Mathematically this can be explained as,
P = e x P*
Where P = Price of product in the home country
P* = Price of same product in other country and
e = Home currency price of the currency of other countries
 This can be demonstrated as
e = P / P*
 Example
The price of laptop in India is Rs. 25K
The price of same laptop in US is $ 500
Suppose 1 USD = Rs. 50
The e would be 1
Purchasing Power Parity Theory
 The P and the P* can be interpreted as the domestic and foreign
index which represents the respective inflation figures
 The PPP theory tries to restore the real exchange rate which is
relevant for international business
 Real Exchange Rate [R] = Nominal Exchange x Foreign Price index /
Domestic Price Index
 Suppose the nominal exchange rate is Rs. 50 = 1USD; Indian home
price index increases to Rs.110 due to inflation
 Then, 50 x 100 / 110 = Rs. 45.45
 A difference of Rs. 4.55 due to inflation
 Thus the nominal exchange rate must be depreciated by 10% to
make it Rs. 55
 Thus due to impact of inflation the real exchange rate is adjusted to
Rs. 55
 This means if the nominal exchange rate is adjusted to inflation
differentials, the exchange rate can be made constant in terms of
purchasing power
Purchasing Power Parity Theory
The PPP theory thus suggests that export to those
countries whose inflation rate is higher and reverse
to import
But this also experienced criticism as
♦ It ignored the account actual practice factors
such as interest rates, portfolio decisions,
economic growth rate, intervention by the central
bank etc. which have effect on the variation of the
exchange rate
The law of one price can be challenged by
absolute cost advantage theory
The floating exchange rate is obvious in
international business transaction
Theory of Product Life Cycle
 This theory has been developed by Raymond Vernon
 This is the 2nd firm based theory of international trade
 Every product passes through 4 life stages as
♦ Introduction
♦ Growth
♦ Maturity and
♦ Decline Stage
 This theory traces the roles of product innovation,
market expansion, comparative advantages and the
strategic responses
 This theory also outlines the global rivals in
international manufacturing, trade and the investment
decisions
Theory of Product Life Cycle
 He described his theory under different product life stages with
different parameters as,
PARAMETERS
INTRODUCTORY
STAGE
GROWTH
STAGE
MATURITY
STAGE
DECLINE
STAGE
Production
Location
In general
industrial or the
developed
nations
In other
industrial,
developed and
friend countries
Expansion in
multiple
countries and
across continents
Primarily in LDCs
and the needy
countries
Market
Location
Preferably to the
countries who
are in exports
Inclination
towards other
export
opportunities
Less
concentration in
industrial nations
Focus on LDCs
Addition of some
more LDCs for
export
Competitive
Factors
Enjoys monopoly
advantages
Rapid increase in
demand
Overall demand
stabilizes
Overall decline
in the demand
Sales
Orientation
Sales focused on
benefit rather
than price
Increase in the
Number of
competitors
Decrease in the
Number of
competitors
Price remains
the decisive
factor for sales
Product
Features
More emphasis
on product
features
Extensive price
competition
Beneficial pricing
in LDCs
Decrease in
competition
Theory of Product Life Cycle
PARAMETERS
INTRODUCTORY
STAGE
GROWTH
STAGE
MATURITY
STAGE
DECLINE
STAGE
Product
Offerings
A unique product
offering
More
standardized
product
Concentration
on customized
offering
Feature Addition
or volume
addition
Production
Pattern
Limited
production of
the product
Increase in
capital and the
production
Larger scale
production for
competent price
Routine or
mechanical
production
Production
Technology
Evolving
production
techniques
More
standardized
production
method
Highly
standardized
production
methods
Not a matter of
consideration
Required
Labour
Skills
Technically more
competent
persons
Technically
qualified persons
Combination of
technical & non
technical person
Less skilled
labour remains
on demand
Capital
Inputs
Huge investment
no guaranteed
returns
Introduction of
cash flow
A unique
business unit
representation
Calculation on
capital gains and
loss
Sales Pattern More in home
country
Increase in host
country
Penetration in
other segments
A definite
customer base
Limitations of Product Life Cycle Theory
 Inconsistent behaviour of certain consumer goods
(habit products) and synthetic products
 Production facilities do not move at first instance to
attain cost advantage
 Cost reduction has little concern for premium and
luxurious products
 In some countries purchasing power of people is more
than the inflation rate thus for them price is least
decisive factor
 The cost of transportation and the impact of
advertising is ignored in this theory
 After 1990 the globalization has enabled MNCs to
introduce the innovated product simultaneously in
many countries
ROLE OF CULTURE IN
BUSINESS ENVIRONMENT
Social & Cultural Environment
Understanding the culture of a particular
country and respecting its customs and
traditions plays an important role in
international business
There are various elements of culture,
like customs, traditions, mannerisms,
values, beliefs, attitude, religion etc. that
are of importance to international
business
All these elements have to be
thoroughly understood before entering
new markets. The culture of the country
Each business unit needs to formulate its strategy
and business plans considering the socio-cultural
environment of the host nation
Points to consider :
● Social environment comprise of customs, habits,
education, attitudes, beliefs, values, language and
other forms of interaction between the members of
the society.
● Whether the society is modern, conservative, racial,
orthodox etc.
● This identifies the behaviour of the audience.
● This guides the purchase decision of potential buyers.
Social Factor of Business
A passing view on culture
MODERN CONSERVATIVE RACIAL ORTHODOX
Liberal by nature Not Liberal Not readily Very authentic
Not rigid in
consumption habits
Limited consumption
habits
Mostly traditional
consumption habits
Compromise to some
extent
More receptive to new
product
Only tried and tested
product
Inclined towards new
product
To some extent
Accepts all advertising
messages
Not at all Shows interest. May
or may not
More Cultural bound
More health conscious Customs are superior
and not the health
Own way of
justification
Accepts such concern
Majority are Quality
conscious
Not quality conscious Mostly volume
conscious
Varies as per
perception
 Offering “Bali” to godess Kali during
Navratri in eastern Indian states in
Western Indian states “Dandia &
Garba”
 Lord Ganesh eating Modak as prasad
 Tirupati Balajee prasad is Laddu
 Lord Ganesh in Navi Mumbai &
Thailand (different forms)
 Selling of greeting cards for Valentine
Day is risky affair due to opposition
from political parties
 Wine is banned in Gujarat &
Tamilnadu – Problem for EU-27
Social & Cultural Impact
Cultural Variants
• Dressing habits – Gulf and India
• Each Indian states – Own
dressing style
• Living styles – Festival and
dance
• Eating habits Pizza V/s Jhunaka
Bhakar ?
• Vegetarian V/s Non Vegetarian
in India (Highly debatable)
• Chinese food
• Iraqis and Afghans eats dry fruits
as regular food
• Arab eats Basmati Rice
• Languages -16 Languages in
India
Cultural Differences
Brazil V/s Indonesia
China V/s Uganda
When a firm operates in an
international business environment,
as an individual is bound by the
society in which he lives, it needs to
understand the importance of
society
Social class is an important part
of the society. In majority of
societies, these classes are
classified mostly as upper, middle
and lower
The perception level of each class
and their frequency of buying goods
differ from one country to another
Involved Social Risk
Social Factors
• Beaf and pork cannot be exported from
India
• Caste factor in India
• Religion – Jain Shewtambar V/s
Digambar
• Hindu- Kumbhamela
• Muslim – Muslim law in gulf – eye for
eye camel race
• Marriage ceremony – Wastage of time &
money
• People to work – Asia v/s America
• Attitude to wealth
• Level of Education
• Ethics and Social responsibilities
• Crime Rate - Looting, Illegal
Excavations, Theft, War
Social Unrest in Pakistan
Attack on Sri Lankan Cricket Team
The recent wave of killings and arson has left more than 1000
people dead in last 10 days.
Areas like Orangi Town, Qasba Colony and Katti Pahari are
severely effected while Hassan Square, Old Sabzi Mandi,
Gulistan-e-Johar and other parts of Karachi have experienced
their share of bloodshed and terrorism
 Arab women wear the Naqab, a face-covering Islamic dress for
females
India is the land of old social traditions and religious practices
and one of bad religious practices of Devadasi is still prevailing
Middle East
Iraq
Iran – nuclear ambition, internal consternation
Israel – Israeli cycle of violence with Palestine
Asia Afghanistan – Talibanian culture + Idol of Bhudha broken
by Taliban
Indonesia – Jemmaithe Islamia and Al-Qaeda’s – The kissing
cousins
Philippines – domestic terrorists
India –Threats from 1)Terrorism 26/11 2) Maoists – Andhra
Pradesh, WB, Jarkhand & Odisha
Terrorism & Maoists - Major Threat to India
Assignment
Describe in brief Heckscher – Ohlin theory
of international trade
 You are instructed to submit the same in
professional manner on or before February
17, 2023 (Friday)
 You are advised to submit your assignment
to your CR and she will submit the same to
me
No, unethical and hypothetical excuse, for
non submission within time. No further
acceptance.

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IB 1.ppt

  • 1. International Business BBA – Semester- IV S. S. Ranjan
  • 2. International Business Syllabus BBA CBCS 2018 SEM IV Course Code: 403 Course Type: Core Course Credits: Four Examination Pattern-UE+IA-60:40 Course Objectives: To acquaint the student with emerging issues in international business To study the impact of international environment on foreign market operations of a firm Learning Outcomes: Students will be able to understand and apply the concepts of international business to current global development issues. Unit 1 - International Business Environment - Nature, Definition of International Business; Theories of International Trade / Mercantilism - Ricardo’s Theory / Smith Theory, Heckscher-Ohlin Theory / Porters Model; Role of culture in business environment
  • 3. International Business Syllabus  Unit 2: Foreign Trade - Balance of Trade and Balance of Payments  Unit 3: Foreign Exchange Market - Meaning of Exchange rate; Determination of Exchange rate – Fixed, Flexible and Managed  Unit 4: International Financial Institutions - International Monetary Fund (IMF) – Objectives and functions and World Bank – Objective and Functions  Unit 5: India’s Foreign Trade - Composition and direction of India’s Foreign Trade; Current Foreign Trade Policy of India.  Online Resources:  https://internationalaffairsresources.com/intlbus.html  https://www.bestcolleges.com/resources/international-business  https://www.mooc-list.com/course/international-business-i- courser
  • 4. Suggested Books  International Business – Daniels and Radebough  International Business – Sundram and Black  International Business – R. Chandran  International Business – Roebuck and Simon  International Business – Charles Hills  International Business – Subba Rao  International Business – K. Aswathappa  International Business – Justin Paul Apart from books, news and updates from internet, business newspaper and other sources – This must be a regular habit of yours Trade magazines, journals and periodicals
  • 5. UNIT – 1 Introduction to International Business  Nature, definition of International Business  Theories of International trade  Mercantilism – Richard's Theory / Smith Theory / Heckscher – Ohlin Theory / Porters Models  Role of Culture in business environment  Why study International business  Need of International Business ● National perspective ● Individual Company perspective  Nature / Characteristics / Factors influencing International Business  Why buyers buy a foreign product ?  Domestic Business Verses International Business  Reason for recent international business growth  Hindrance in International Business Operations
  • 6. International Business International Business involves any type of business activity across international borders. Any commercial transaction (private and governmental, sales, investments, logistics and transportation) taking place across the boundary lines of a sovereign entity. For private parties such transaction for revenue, profit and prosperity. For govt. it is for image, dependency, economic growth and bilateral relations. The prime objective includes sales expansion, resource acquisition and risk minimization
  • 7. International Trade Exchange of capital, goods and services across international territories. It is between two nations. It arise due to divergent scarcities of resources between nations. International Marketing Generally it is an exchange for finished product. It is between two marketing firms. It occurs usually with a motive of profit. Scope of international Business It has a wider scope that includes besides marketing, physical movement of goods & services, technology transfer, collaborations, investments, joint ventures, establishment of subsidiaries, manufacturing etc.
  • 8. Why Study International Business  Most companies are either international or compete with international companies.  Modes of operation may differ from those used in domestic transactions.  The actual way of conducting business may differ by country to country.  An understanding helps you to make better career decisions.  An understanding helps you to decide what governmental policies to support or oppose.
  • 9. Need of International Business National Perspective 1. No nation can meet all of its people needs 2. Outsourcing is considered as the viable solution. 3. Cultural integration due to people exchange. 4. Ultimate source to increase market share. 5. Source to earn foreign revenue. 6. Technological advancement. 7. Attraction towards foreign countries. Social Status 8. Perception of quality. 9. To support a group member nation. 10. To support other auxiliary services – Transport, insurance, banking, Shipping etc. 11. Cheap availability of resources – material, machines etc. 12. To support other infant Industrial SBUs. 13. Opening of New Venture 14.Reform process – LPG 15.Enthusiastic Young Generation.
  • 10. Need of International Business Individual Company Perspective 1. Managing the PLC & Cost reduction through mass production. 2. Geographical expansion a growth strategy. 3. The adventurous spirit of the younger generation. 4. Corporate strategy and ambition. 5. Technological advancement. 6. Building a corporate image. 7. Incentives and business impact. 8. Labour advantage & generating employment opportunities.. 9. New business opportunities. 10.Emergence of SEZs etc. 11.Earning of valuable foreign exchange. 12.Interdependency of nations. 13.Trade theories and their impact. 14.To strengthen diplomatic relations (CSR). 15.Core competency of firms (Adapt New Standards & Change in Style & function). 16.Investment for infrastructure. 17.To uplift national image. 18.Foreign trade policy and company targets. 19. To support national targets. 20.WTO and other international agencies.
  • 11. Nature / Characteristics / Factors influencing International Business 1. Social Factors :  National Legal regime  Political Situation  Financial Systems  Marketing Infrastructure  Culture  Language  Climate 2. Economic Factors :  Commercial Policy Variables (Tariffs, Quotas, Licensing etc.)  Currency Restrictions  Internal Demand Management Policies & Instruments  Global Economy Concept
  • 12. Nature / Characteristics / Factors influencing International Business 3. Competition :  Producers in the importing country  Exporters from the importing countries  Other exporters from one’s own country 4. Logistic Factors :  Availability of transport (Sea, Air, Freezer Space etc.)  Cost of transportation  Availability of Labour and Human resource 5. Risk Factors :  Political Risk (Stable govt. etc.)  Commercial Risk  Acts of God (natural Calamities etc.)  Acts of Enemies, Pirates, Thieves etc.
  • 13. Why buyers buy a foreign product ? In General they buy a foreign product because , 1. Product Specification : The product is somewhat different from the existing domestic product. 1. Price : To get quality product at bargain price. 1. Quality : The product be perceived to deliver good value for money. 1. Country Image : Producer country or manufacturers’ image.
  • 14. Domestic Business Verses International Business Dimensions Domestic Business Operations International Business Operations Business Environment Economic, political, legal, social, cultural, competitive and technological environment are known Not fully known. Several hidden factors may emerge any time and pose problems. They will lead to pitfall. Plan and Strategy Can be worked out for short term and carried forward for long term Only long term planning and strategy will work. Strategic inputs are required in multiples. Competitive forces and their intensity Maximum competitive forces operate and one can understand their movement International competitive forces is difficult to understand their motives and movement Currencies & their movement Local currency is used for transaction. Costing, pricing, revenue and margin are computed in single currency. Violation may have minimum impact & can be overcome . Transactions are in various currencies. Fluctuations in cross country currencies influence transaction.
  • 15. Domestic Business Verses International Business Dimensions Domestic Business Operations International Business Operations Business Risks Comparatively predictable and will not have major impact on business Very difficult to predict. Risk may erupt any time due to political situations and several other factors. Business Research Easy to conduct business research and to demand analysis and customer surveys. It is reliable. Very expensive and difficult to conduct. Reliability depends on individual countries. Human Resources Due to past success and established systems can survive if workforce is not adequate. Multilingual, cultural and strategic human resources Evaluation of Human Resources Team commitments are evaluated and appraised. Each individual is a profit center and accountable.
  • 16. Domestic Business Verses International Business Dimensions Domestic Business Operations International Business Operations Product and usages Adapted to local environment as per the requirement of customers buying behavior. Varies from country to country. Legal Aspects Only local regulations are fully applicable to conduct business. Minimum adherence to international regulations. Several international and host country regulations are applicable. Strict adherence to contractual obligation is common. Investment and Sourcing One can start with a minimum investment depending on capability . Regulatory bodies involvement is minimum. Except export all overseas operations calls for huge investment. Several special regulatory bodies involvement. Pricing Strategy Not complicated. Can go for margin pricing, competitive pricing. More complicated to determine pricing strategy.
  • 17. Domestic Business Verses International Business Dimensions Domestic Business Operations International Business Operations Product Promotion It is not generally restricted if they are not socially objectionable. Different countries have different restriction on promotional efforts. Logistics Domestic players are involved in all activities. Cost is comparatively minimum. International players with advance technology and systems are involved. Distribution Channel No restriction to select the distribution channel. Government or market practice govern the distribution channel. Organizational vision and objective Steady growth objective. Easy to understand vision and objective. Broadened to cover many countries. Geographical and Cultural diversity may influence.
  • 18. REASONS FOR RECENT INTERNATIONAL BUSINESS GROWTH  Expansion of Technology  Transportation & Telecommunications : Transportation and telecommunications costs are more encouraging for international operations.  Liberalization of cross-border movements : goods, services, labour, capital etc.  Development of Supporting Institutional Arrangements: Development of business and governments institutions that enable the effective application of technology.  Increase in Global Competition : New products become global; Globalization of production  Cultural Integration due to development of travel and tourism.  Strength of human resources and its variation among nations  Government Initiative and bilateral dependency  Economic Reform  Enthusiastic Young generation
  • 19. Hindrance in International Business Operations  Tariff Barrier  Non-tariff barriers  Group Nations Philosophy  Terrorism  Varied Culture, Taste and Traditions  Nature and Climate  Changing Peoples Perception and Choice  Pirating and Imitations  Unstable International Money Exchange Rates  Increased Activities of Capturing Shipments  Inclination for Self Reliance
  • 20. Theories of International Trade In General Due to difference in opportunity cost and mutual benefits to two countries international trade takes place International trade takes place due to comparative advantages. Some important theories are: ♦ Mercantilism Theory ♦ Theory of Absolute Cost Advantage ♦ Theory of Comparative Cost Advantage ♦ Theory of Competitive Cost Advantage ♦ Theory of Purchasing Power Points ♦ Theory of PLC
  • 21. Theory of Mercantilism  It is the oldest trade theory  It was popular during 1500 to 1800 AD  Colonial powers (British) use to import raw materials from various countries and exporting the finished products to their colonies  The colonies were permitted to export only less value goods and import more value goods  The country should export more and import less and receive the trade surplus in form of gold  The colonies were prevented from manufacturing and this allowed the colonial powers to enjoy more trade surplus and forced the colonies to experience trade deficits  This has paved the way for discontent in colonies and cause for an eagerness for independence  But the decay of gold standard reduced the validity of Mercantile theory and modified into neo-Mercantilism
  • 22. Theory of Absolute Cost Advantage  Adam Smith, the Scottish economist has developed this theory in 1776 which emphasizes free trade between two countries  This theory is based on the principle of survival and the division of labour  It suggests that different countries can get the advantages of international trade by producing certain goods more efficiently than others  He advocated the free trade among countries to increase a country’s wealth (survival)  Free trade provides a variety of goods and services to its people to choose and specialize in production depending upon strength and opportunities  He suggested to specialize in those production of goods which yield cost advantage over other countries  This has contributed and advocated to popularize the barter trade mechanism
  • 23. Theory of Absolute Cost Advantage  Example  Consider two countries Taiwan and India  Taiwan is having cost advantage in production of laptops and India in leather shoes  Both countries inclined for involve in bilateral trade  The below chart shows the production per day of the countries  Taiwan agrees to exchange 4 laptops against 40 leather shoes  Taiwan needs 2 days to produce 40 leather shoes and 0.67 days to produce 4 laptops  Thus Taiwan can save [2 days – 0.67days] 1.33 days  Similarly, India needs 2 days to produce 4 Laptops and 0.67 days to produce 40 leather shoes  Thus India can save [2 days – 0.67days] 1.33 days COMMODITY TAIWAN INDIA Leather Shoes 20 60 Laptops 06 02
  • 24. Theory of Absolute Cost Advantage  The absolute cost advantage theory is based on certain assumptions, such as an be achieved due to ♦ Trade is possible between two countries due to scarcity and deficit of products ♦ Only two commodities can be traded based on barter principle ♦ Always opportunities of free trade exists between two countries ♦ The major element of cost of production is labour class (suitability and the level of skills) ♦ The saved labour cost can be utilized for the production of products of absolute advantages ♦ Both involved countries need the product for their consumption ♦ A country can concentrate on those production where absolute cost advantage is the optimum ♦ No country can survive by their own production only ♦ Each country has absolute advantage of at least production of one product at low cost
  • 25. Theory of Absolute Cost Advantage  The absolute cost advantage theory has experienced certain criticism, such as ♦ Majority of developing countries and the LDCs do not have absolute advantage of producing any product at low cost but still they participate in international trade ♦ Countries varies in size and population thus quantity of demand also vary between the two countries ♦ The theory emphasize and concentrate only on labour and ignore other parameters of trade like resources, technology, relations and transportations ♦ Large scale production can also provide absolute advantage of production, which is ignored in this theory ♦ International trade is always situational and based on environmental factors which is not considered and not absolute ♦ No consideration of BoP
  • 26. Theory of Comparative Cost Advantage  On the criticism of absolute cost advantage theory a British economist David Ricardo has proposed an another theory of international trade “The Theory of Comparative Cost Advantage”  It is an extension of Adam Smith’s theory of absolute cost advantage Assumptions of this theory ♦ Trade takes place always and only between two countries ♦ Only two products can be traded between two countries ♦ There is no trade barriers between countries ♦ Trade is not dependent of production cost ♦ Transportation cost is not involved in the production cost ♦ There exist full employment of labour ♦ Trade is subject to immediate return (no credit) ♦ The only element of cost of production is labour
  • 27. Theory of Comparative Cost Advantage Implications of Comparative Cost Advantage  Efficient allocation of global resources  More global production at least possible cost  Product price varies among countries due to difference in the opportunity cost  Demand forecasting is a must for international trade  Demand for resources and product is must and obvious between nations  Nation can involve in those transaction in which they do their good to best (comparative advantage)  It is advisable for country to import products from those countries who are relatively better in producing them  It also involves opportunity parameters for determination of production cost
  • 28. Theory of Comparative Cost Advantage Illustration of Comparative Cost Advantage  Japan is having absolute cost advantage in both commodities  Japan is 300 times better in laptop and 1.2 times better in leather shoes  Alternately India is 0.33% competent in laptop and 0.83% in leather shoes production  Consider one country produce only one product  For Japan 60 leather shoes = 06 Laptops. This means 10 leather shoes is equivalent to one laptop  Similarly for India 50 leather shoes = 2 laptops. This means 25 leather shoes is equivalent to one laptop  Suppose Japan offers one laptop in exchange of 18 leather shoes  It is beneficial for both nation as Japan is getting 8 more leather shoes in exchange on one laptop and India is getting advantage of 7 leather shoes in exchange of one laptop COMMODITY JAPAN INDIA Leather Shoes 60 50 Laptops 06 02
  • 29. Theory of Comparative Cost Advantage Criticism of Comparative Cost Advantage  Not always two counties but more than two countries participate in international trade  Transport is major determinant of cost which is ignored  Trade between two nation is not always limited to only two products  Labour unemployment and underemployment has become part of the system and cannot be avoided  International trade is not only aimed for economic efficiency other consideration such as group nation, regional block are also important  It do not consider the resource movement can also provide comparative advantage  This is restricted only up to product trade and not service trade  It do not consider the ratio of gains between participating nation
  • 30. Theory of Competitive Advantage  Michael Porter developed a model to describe the theory of international trade  This model is also known as Porter Diamond  He involved 10 nations to conduct a comprehensive study on the factors that lead to success and the five forces (Competitive force) influencing strategy ♦ The power of buyers in determination of the price ♦ The power of the suppliers in determination of price of inputs ♦ The threat of new competitors in determination of the contest ♦ The threat from the substitute in determination of replacement ♦ The degree of existing competition (rivalry) in the industry  This theory was applicable during the 2nd half of 20th century
  • 31. Theory of Competitive Advantage  He concluded that the competitive superiority is derived from 4 factors  These 4 factors can provide the competitive advantage to a firm in varied proportions  All these 4 factors need not always be favourable for a company to attain global supremacy  The interactive affect of these 4 factors is necessary in the home country to gain a global competitive advantage  He described this in a diamond shaped model Factor Conditions Relating and Supporting Industries Demand Nature and condition Firm Strategy, Structure, and Rivalry
  • 32. Theory of Competitive Advantage  These 4 factors or elements he described as determinants ♦ Factor Conditions – External environment of business ♦ Demand Nature and Condition - The extent of innovation to gain competitive advantage A stiff and healthy competition in home nation prepares a firm to compete in global market ♦ Relating and Supporting Industries – The prime dependent factors are transportation, infrastructure, insurance and the communication facilities ♦ Firm Strategy, Structure and Rivalry – To invest in R&D to compete in home nation Enhancement in product design, technology and HR It facilitates superior product at lower price Healthy competition in home nation generates competitive advantages in the international market
  • 33. Theory of Competitive Advantage This theory also experienced criticism as ♦ None of the influencing forces (Competitive forces) were new and known to people around the world ♦ It perceived as a blend of traditional individual country based theory ♦ It is also perceived as individual firm based theory ♦ The theory lacks the universal appeal and acceptance
  • 34. Purchasing Power Parity Theory  This theory was formulated by Gustav Cassel, a Swedish economist in 1920 when inflation was very high world over  This theory represents the synthesis of the work done by David Ricardo, Whitely and Henry Thornton  He believed that when currencies are exchanged among nations, their purchasing power is only get transferred  The principle determinant of exchange rate is the difference in national inflation rates  This implies that a nation where cost and price are relatively less (Nepal) than another country (India) will find its currency appreciating  He focused only on the inflation differentials among countries and suggested the only dominant factor to explain the movement and value of exchange rates from one country to another country
  • 35. Purchasing Power Parity Theory  Mathematically this can be explained as, P = e x P* Where P = Price of product in the home country P* = Price of same product in other country and e = Home currency price of the currency of other countries  This can be demonstrated as e = P / P*  Example The price of laptop in India is Rs. 25K The price of same laptop in US is $ 500 Suppose 1 USD = Rs. 50 The e would be 1
  • 36. Purchasing Power Parity Theory  The P and the P* can be interpreted as the domestic and foreign index which represents the respective inflation figures  The PPP theory tries to restore the real exchange rate which is relevant for international business  Real Exchange Rate [R] = Nominal Exchange x Foreign Price index / Domestic Price Index  Suppose the nominal exchange rate is Rs. 50 = 1USD; Indian home price index increases to Rs.110 due to inflation  Then, 50 x 100 / 110 = Rs. 45.45  A difference of Rs. 4.55 due to inflation  Thus the nominal exchange rate must be depreciated by 10% to make it Rs. 55  Thus due to impact of inflation the real exchange rate is adjusted to Rs. 55  This means if the nominal exchange rate is adjusted to inflation differentials, the exchange rate can be made constant in terms of purchasing power
  • 37. Purchasing Power Parity Theory The PPP theory thus suggests that export to those countries whose inflation rate is higher and reverse to import But this also experienced criticism as ♦ It ignored the account actual practice factors such as interest rates, portfolio decisions, economic growth rate, intervention by the central bank etc. which have effect on the variation of the exchange rate The law of one price can be challenged by absolute cost advantage theory The floating exchange rate is obvious in international business transaction
  • 38. Theory of Product Life Cycle  This theory has been developed by Raymond Vernon  This is the 2nd firm based theory of international trade  Every product passes through 4 life stages as ♦ Introduction ♦ Growth ♦ Maturity and ♦ Decline Stage  This theory traces the roles of product innovation, market expansion, comparative advantages and the strategic responses  This theory also outlines the global rivals in international manufacturing, trade and the investment decisions
  • 39. Theory of Product Life Cycle  He described his theory under different product life stages with different parameters as, PARAMETERS INTRODUCTORY STAGE GROWTH STAGE MATURITY STAGE DECLINE STAGE Production Location In general industrial or the developed nations In other industrial, developed and friend countries Expansion in multiple countries and across continents Primarily in LDCs and the needy countries Market Location Preferably to the countries who are in exports Inclination towards other export opportunities Less concentration in industrial nations Focus on LDCs Addition of some more LDCs for export Competitive Factors Enjoys monopoly advantages Rapid increase in demand Overall demand stabilizes Overall decline in the demand Sales Orientation Sales focused on benefit rather than price Increase in the Number of competitors Decrease in the Number of competitors Price remains the decisive factor for sales Product Features More emphasis on product features Extensive price competition Beneficial pricing in LDCs Decrease in competition
  • 40. Theory of Product Life Cycle PARAMETERS INTRODUCTORY STAGE GROWTH STAGE MATURITY STAGE DECLINE STAGE Product Offerings A unique product offering More standardized product Concentration on customized offering Feature Addition or volume addition Production Pattern Limited production of the product Increase in capital and the production Larger scale production for competent price Routine or mechanical production Production Technology Evolving production techniques More standardized production method Highly standardized production methods Not a matter of consideration Required Labour Skills Technically more competent persons Technically qualified persons Combination of technical & non technical person Less skilled labour remains on demand Capital Inputs Huge investment no guaranteed returns Introduction of cash flow A unique business unit representation Calculation on capital gains and loss Sales Pattern More in home country Increase in host country Penetration in other segments A definite customer base
  • 41. Limitations of Product Life Cycle Theory  Inconsistent behaviour of certain consumer goods (habit products) and synthetic products  Production facilities do not move at first instance to attain cost advantage  Cost reduction has little concern for premium and luxurious products  In some countries purchasing power of people is more than the inflation rate thus for them price is least decisive factor  The cost of transportation and the impact of advertising is ignored in this theory  After 1990 the globalization has enabled MNCs to introduce the innovated product simultaneously in many countries
  • 42. ROLE OF CULTURE IN BUSINESS ENVIRONMENT
  • 43. Social & Cultural Environment Understanding the culture of a particular country and respecting its customs and traditions plays an important role in international business There are various elements of culture, like customs, traditions, mannerisms, values, beliefs, attitude, religion etc. that are of importance to international business All these elements have to be thoroughly understood before entering new markets. The culture of the country
  • 44. Each business unit needs to formulate its strategy and business plans considering the socio-cultural environment of the host nation Points to consider : ● Social environment comprise of customs, habits, education, attitudes, beliefs, values, language and other forms of interaction between the members of the society. ● Whether the society is modern, conservative, racial, orthodox etc. ● This identifies the behaviour of the audience. ● This guides the purchase decision of potential buyers. Social Factor of Business
  • 45. A passing view on culture MODERN CONSERVATIVE RACIAL ORTHODOX Liberal by nature Not Liberal Not readily Very authentic Not rigid in consumption habits Limited consumption habits Mostly traditional consumption habits Compromise to some extent More receptive to new product Only tried and tested product Inclined towards new product To some extent Accepts all advertising messages Not at all Shows interest. May or may not More Cultural bound More health conscious Customs are superior and not the health Own way of justification Accepts such concern Majority are Quality conscious Not quality conscious Mostly volume conscious Varies as per perception
  • 46.  Offering “Bali” to godess Kali during Navratri in eastern Indian states in Western Indian states “Dandia & Garba”  Lord Ganesh eating Modak as prasad  Tirupati Balajee prasad is Laddu  Lord Ganesh in Navi Mumbai & Thailand (different forms)  Selling of greeting cards for Valentine Day is risky affair due to opposition from political parties  Wine is banned in Gujarat & Tamilnadu – Problem for EU-27 Social & Cultural Impact
  • 47. Cultural Variants • Dressing habits – Gulf and India • Each Indian states – Own dressing style • Living styles – Festival and dance • Eating habits Pizza V/s Jhunaka Bhakar ? • Vegetarian V/s Non Vegetarian in India (Highly debatable) • Chinese food • Iraqis and Afghans eats dry fruits as regular food • Arab eats Basmati Rice • Languages -16 Languages in India
  • 48. Cultural Differences Brazil V/s Indonesia China V/s Uganda
  • 49. When a firm operates in an international business environment, as an individual is bound by the society in which he lives, it needs to understand the importance of society Social class is an important part of the society. In majority of societies, these classes are classified mostly as upper, middle and lower The perception level of each class and their frequency of buying goods differ from one country to another Involved Social Risk
  • 50. Social Factors • Beaf and pork cannot be exported from India • Caste factor in India • Religion – Jain Shewtambar V/s Digambar • Hindu- Kumbhamela • Muslim – Muslim law in gulf – eye for eye camel race • Marriage ceremony – Wastage of time & money • People to work – Asia v/s America • Attitude to wealth • Level of Education • Ethics and Social responsibilities • Crime Rate - Looting, Illegal Excavations, Theft, War
  • 51. Social Unrest in Pakistan Attack on Sri Lankan Cricket Team The recent wave of killings and arson has left more than 1000 people dead in last 10 days. Areas like Orangi Town, Qasba Colony and Katti Pahari are severely effected while Hassan Square, Old Sabzi Mandi, Gulistan-e-Johar and other parts of Karachi have experienced their share of bloodshed and terrorism
  • 52.  Arab women wear the Naqab, a face-covering Islamic dress for females India is the land of old social traditions and religious practices and one of bad religious practices of Devadasi is still prevailing
  • 53. Middle East Iraq Iran – nuclear ambition, internal consternation Israel – Israeli cycle of violence with Palestine Asia Afghanistan – Talibanian culture + Idol of Bhudha broken by Taliban Indonesia – Jemmaithe Islamia and Al-Qaeda’s – The kissing cousins Philippines – domestic terrorists India –Threats from 1)Terrorism 26/11 2) Maoists – Andhra Pradesh, WB, Jarkhand & Odisha Terrorism & Maoists - Major Threat to India
  • 54. Assignment Describe in brief Heckscher – Ohlin theory of international trade  You are instructed to submit the same in professional manner on or before February 17, 2023 (Friday)  You are advised to submit your assignment to your CR and she will submit the same to me No, unethical and hypothetical excuse, for non submission within time. No further acceptance.