The document summarizes a presentation by Karina R. Jensen on strategies for multicultural collaboration. It discusses the challenges of globalization and product development. It also summarizes findings from Jensen's study of over 120 global project leaders, including that front-end activities are often centralized and national culture affects knowledge sharing. Communication tools, cross-cultural team issues, and mechanisms for successful collaboration are also outlined.
1. IABC France
April 24, 2013
Karina R. Jensen, PhD
Managing Director, Global Minds Network
Professor, Reims Management School
Bridging Global with Local:
Strategies for Multicultural Collaboration
2. Senior managers responsible for cross-cultural teams in conceiving,
planning, and delivering new products for international markets.
Qualitative study with 120+ global project leaders at 38
MNCs with HQ in Europe, Asia, and North America
Across 3 continents and 12 countries
Source: Global Innovation and Collaboration Study, Dr. Karina Jensen, 2010-12
7. Communication Process & Tools
Have a social media platform
Social Network
No (60%)
Yes (40%)
Social networking practices
Type
Formal (39%)
Informal (34%)
Virtual (27%)
Preference for traditional networking despite increased access to social media.
8. Cross-cultural Team Issues
Understanding
& Support of
Global
Strategy
Interactive
Dialogue
Team
Participation
Trust-building
A majority (88%) listed culture as a predictive element in global team processes.
11. Local to Global Strategy
local market knowledge as competitive advantage
HQ
Global
Value
Creation
HQ
Global
Value
Creation
Sub 1 Asia
Role
Sub 1 Asia
Role
Sub 2 Asia
Role
Sub 2 Asia
Role
Sub 1
Europe
Role
Sub 1
Europe
Role
Sub 2
Europe
Role
Sub 2
Europe
Role
Sub 1
Americas
Role
Sub 1
Americas
Role
Sub 2
Americas
Role
Sub 2
Americas
Role
Sub 1
Africa/
Middle East
Role
Sub 1
Africa/
Middle East
Role
Local value
creation
Local value
creation
12. Global Innovation Culture & Climate
Cross-cultural
Global Teamwork &
Cultural Diversity
Creative
Global Ideation &
Innovative
Thinking
Collaborative
Transparency &
Knowledge-
sharing
Market
responsiveness
Entrepreneurial
initiative
Global team
transparency
Execution
efficiency
16. “Le véritable voyage de découverte ne consiste pas
à chercher de nouveaux paysages, mais à avoir de
nouveaux yeux.”
-- Marcel Proust
Questions? Contact:
Karina Jensen, PhD
Global Minds Network
Paris: +33 (0)6 32 32 04 84
San Francisco: +1 (650) 223 3334
Email: karina@globalmindsnetwork.com
Web: www.globalmindsnetwork.com