With us you can weed out fraudsters, stop paying them, and reinvest your savings in real ad impressions - or put the money to better use.

1. Hunting Down
Ad Fraud
Jagd auf
Werbebetrüger

2. The Company: Enbritely (www.enbrite.ly)
Product Development: Budapest
Head Office UK: London
DACH/CEE Business Development: Vienna
The Service:
traffic/ad fraud detection, ad visibility
The Scope:
• display advertising campaigns incl. programmatic
• publisher and adnetwork traffic and inventory analysis

3. The Service:
Detailed automatic analysis, in-depth pattern-matching
and an experienced digital forensic team identify the
widest range of fraudulent activities, including but not
limited to:
- invisible iframes and out of screen iframes
- impression generation
- phantom video views
- ad stacking
- referrer spoofing
- click bots of any complexity
- arbitrage schemes
- URL masking
- ad injection, adware, toolbar traffic

4. The Technology:
integrate client-side JavaScript data collector code with
• the ad creatives of a campaign delivered through an adserver,
• the landing page(s) of an advertising campaign,
• the web domain/site to be monitored for traffic/ad fraud.
monitor user interactions with the website(s) and the ad(s)
cursor movements, scrolling, time on the site,
sequence of clicks (traffic source, onward clicks),
click patterns (where within a banner the 'user' clicks to),
unlikely user interactions,
video views, keyboard use, shopping cart actions, etc.

5. The Technology:
apply 50+ heuristics and pattern matching algorithms
to distinguish human sessions from bot sessions,
to identify various forms of fraud.
review the results (risk management team)
to make sure that no fraudster goes unnoticed,
to identify new fraud techniques,
to educate the system and
to fine tune it to every specific client’s activities.

6. The Output:
• daily and weekly client-specific alerts
• customised data sheets
• risk management analysis
• API-integration
• raw data for deep forensics

7. The Clients:
Advertisers
optimize budget and protect brands
Media Agencies
optimise clients’ budgets and protect brands, deliver more
useful metrics
Publishers, Adnetworks, Exchanges
deliver quality and safe inventory, command higher prices
Affiliate Networks
improve loyalty by rewarding the right ones and stop paying
undue commissions

8. Hunting Down
Ad Fraud
Jagd auf
Werbebetrüger
Studio BINÄR GmbH
www.studiobinaer.com
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@StudioBinaer
Papagenogasse 1A
1060 Wien, Österreich
+43 676 3319313
sb@studiobinaer.at
IAB Austria Mitglied