We can’t find grandma… And neither can the advertisers.
We can’t find grandma… And neither can the advertisers.
We can’t find grandma… And neither can the advertisers.
We can’t find grandma… And neither can the advertisers.
50% of Europe is now online
We can’t find grandma… And neither can the advertisers.
I believe you can build brand in a digital world – and potentially more so here’s why Branding is about changing perceptions. People learn by repetition and more so when linked to an emotional connection Teachers don’t just talk or show videos, they get you to write things down, get you to talk about it in groups – they get you involved… Strikes deeper connections… that is what helps you remember
The new consumer is a two-headed monster – can be best friend or worse nightmare...
It is instant in, and instant out, and then we wonder why relationships don’t last? We try to measure that with the fast paced metric of “click”
It is instant in, and instant out, and then we wonder why relationships don’t last? We try to measure that with the fast paced metric of “click”
Some things have not changed. If I want to build a relationship - Whether that is friends, family, partner. Birthdays, Thanks giving or Christmas, moments when you can all come together and spend quality time. If you want to build something solid, something that is going to last, whether personal or brand, I need to invest in those relationships. It still takes time...
Its a busy world and so much is fighting for our attention... Times have changed. We are in the instant digital world. Its fast-paced learning. Time is now even more precious. Now in this fragmented world it is about grabbing a few moments of my time. We have to learn to build brand moments
Its a busy world and so much is fighting for our attention... Times have changed. We are in the instant digital world. Its fast-paced learning. Time is now even more precious. Now in this fragmented world it is about grabbing a few moments of my time. We have to learn to build brand moments
We can’t find grandma… And neither can the advertisers.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Its a busy world and so much is fighting for our attention... Times have changed. We are in the instant digital world. Its fast-paced learning. Time is now even more precious. Now in this fragmented world it is about grabbing a few moments of my time. We have to learn to build brand moments
Its a busy world and so much is fighting for our attention... Times have changed. We are in the instant digital world. Its fast-paced learning. Time is now even more precious. Now in this fragmented world it is about grabbing a few moments of my time. We have to learn to build brand moments
Its a busy world and so much is fighting for our attention... Times have changed. We are in the instant digital world. Its fast-paced learning. Time is now even more precious. Now in this fragmented world it is about grabbing a few moments of my time. We have to learn to build brand moments
With the launch of the new range of Sony Ericson Walkman phones we took brand engagement to a different level by creating an application in messenger that allowed Sony Ericson to give music advice to messenger users. So to complete the tie up with music we created a Sony Live Agent, which is in essence an imaginary friend that users download into their messenger buddy list. The Live Agent is pre programmed to be able to converse with messenger users and offer music advice and information. The Agent can also remember previous conversations and preferences of the person it’s talking to, so it can take this into account later on in the conversation. So let’s see how it works.... DEMO Windows Live Agents offer users A highly engaging, compelling and personal environment Allows users to truely converse with your brand The Walkman phone is obviously synonymous with Music and bis a great example of a brand truely communicating with it’s target audience
P&G wanted to generate awareness of the Max Factor brand amongst a younger audience. We created a BOT with key features such as celebrity make-up artist videos, tips, tricks and techniques as well as links to the facebook fan site and interactive polls. This campaign was turned around incredibly quickly.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
35% of everything we do online is communicate – we talk!!
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Web 2.0 is about communication The connection between search and display audience questions and advertiser answers. a conversation between advertiser and consumer!!! This is ADVERTSING 2.0!!! Understanding actual user journeys is absolutely paramount at understanding the true effects for brand building online. What they are doing on site, and what the results are afterwards. Click is only a very tiny proportion of the real effects of online. Its understanding the 995!!! Sony Ericsson have a global agreement with Eyeblaster for all their search and display advertising, because we are helping them to create impact and then understand the effects of that impact in developing their brand online. Have confidence to build brand on site where users are, tangibly measure those effects immediately and then see the results of the effects as they move down the purchase funnel. No, we no longer need to get people to go elsewhere to have brand experience. Yes, we can begin to measure brand impact online.
Re-targetting the consumer Whenever we talk about re-targgeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!
