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IAB Serbia Digital Day 2014 - High Impact Digital Ads

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IAB Serbia Digital Day 2014 - High Impact Digital Ads

  1. 1. High Impact Digital Ads The Hungarian Perspective by Akos Szabo
  2. 2. LARGE FORMAT significant position in web site What Are High Impact Digital Ads? rich media content INTERACTIVE
  3. 3. What Is High(er) Impact? higher response rates such as?
  4. 4. Higher Ad Engagement Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
  5. 5. Higher Ad Engagement Beyond the Click Sizmek Benchmarks Reports 2014 Breaking Boundaries: Engagement Gone Global
  6. 6. IAB / Radar Research Digital Ad Engagement White Paper An Industry Overview and Reconceptualization Higher Ad Engagement Way Beyond the Click
  7. 7. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Brand Recall
  8. 8. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Brand Recognition
  9. 9. IPSOS ASI / Undertone High Impact Ad Research, September, 2013 Higher Social Sharing
  10. 10. Meanwhile in Hungary…
  11. 11. Early Breakthrough in 2003 Renault VelSatis / Avantime peeldown ad, Kirowski, Index.hu, 2003
  12. 12. Best of Inspiration
  13. 13. Fighting the Click Fetish I WANT YOUR CLICK!
  14. 14. Heavy Experiments in 2010 Raiffeisen Bank sidekick ad, Carnation, Index.hu, 2010
  15. 15. Heavy Experiments in 2010 Raiffeisen Bank pushdown ad, Carnation, PORT.hu, 2010
  16. 16. IAB Rising Stars in 2011 K&H Bank billboard ad, Republic of Art, Privátbankár.hu, 2011
  17. 17. IAB Rising Stars in 2012 Garnier filmstrip ad, Fastbridge, MSN Mai Nap.hu, 2012
  18. 18. IAB Rising Stars in 2012 Ford slider ad, Mindshare, Sportgéza.hu, 2012
  19. 19. IAB Rising Stars in 2012 Renault portrait ad, Publicis, MSN Mai Nap.hu, 2012
  20. 20. Workarounds Even Bigger Canvas
  21. 21. Workarounds Add Video
  22. 22. Unique Container Formats STATIC IMAGES site-specific standard animation video spot OPTIONAL INTERACTIVE ELEMENTS
  23. 23. Unique Container Formats QUICK & EASY high click-thru rate high video view-thru rate SCALABILITY
  24. 24. Unique Container Formats KIA FLIPSIDE ad, PORT.hu, 2012
  25. 25. Unique Container Formats Citroen MOZAIK ad, Útvonalterv.hu, 2012
  26. 26. Unique Container Formats VW RUBICK ad, Privátbankár.hu, 2013
  27. 27. Unique Container Formats KIA LEVITATOR ad, PORT.hu, 2013
  28. 28. Standard Container Formats STANDARD BANNERS standard changeover animation video spot OPTIONAL INTERACTIVE ELEMENTS
  29. 29. Standard Container Formats Opel LEPORELLO ad, TV2.hu, 2013
  30. 30. Standard Container Formats Törley HARMONIKA ad, 444.hu, 2013
  31. 31. When Bigger Is Simply Better Audi BRUTUS ad, 444.hu, 2014
  32. 32. When Bigger Is Simply Better
  33. 33. Size Does Matter Thank You! akos.szabo@adaptivemedia.hu

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