Caroline Milligan [Speaking Engagement - May 2015] Topic: Social Media for Emergency Management (People Power). Event: International Workshop on Innovation for Crisis Management (I4CM). The European Union’s demonstration project DRIVER (Driving Innovation in Crisis Management for European Resilience) was successfully launched in May 2014. This project, gathering the expertise of 37 organisations, who will jointly develop solutions for improved crisis management. DRIVER’s project partners Pôle Risques and ARTTIC organised an international workshop on Innovation for Crisis Management (I4CM). This event is aimed at sharing best practices between crisis management professionals from all over Europe. The objective was to support innovation by highlighting technological development needs and experimentation benefits; and enlarge the DRIVER Community (http://driver-project.eu/content/welcome-driver-community-website). The DRIVER Community includes crisis management practitioners, policy makers, technology suppliers and the citizenry and will enable an intensive collaboration with and between these crisis management stakeholders. Natural Disasters affecting the Mediterranean area will be used as concrete examples for solutions efficiency evaluation. Crisis management practitioners from North America, Australia and New Zealand will be invited to share lessons learned from large disasters such as hurricane Sandy or large and damaging bushfires. The meeting will include keynote speeches and panel discussions.

1. International Workshop on Innovation for Crisis Management (#I4CM)
Marseille – France
Speaker: Caroline Milligan
Twitter: @Caz_Milligan
Website: www.crestadvisory.com
Social Media For Emergency Management and Virtual Operations

2. Image source: purple sneaker

3. Planning
Procedures
People
Preparation
Practice
Platforms
© Crest Advisory 2015

4. How Do We Listen?
Determine the search parameters of your
monitoring activities
What are you searching for? Hashtags, keywords,
geolocations, key influencers
Establishing your searches using monitoring
platforms (free or paid for tools)
Analysis and reporting to support effective
decision making
After action report development/ debrief
© Crest Advisory 2015

5. 2012
Preparation of Search Criteria and Mapping Technology –
Define locations of Interest & Persons of Interest - Monitoring –
Intelligence and Analysis – Archiving – After Action Reporting
2014
Monitoring – Collection, Collation and Analysis – Archiving -
Briefing Delivery –
After Action Reporting
2015
Monitoring - Collection, Collation and Analysis – Archiving -
Situation Report Development –
After Action Reporting
SocialMediaforEmergencyManagement
SharingOurInsight&Experience-GlobalExamples
© Crest Advisory 2015

7. Filtering
for
ac.onable
informa.on
© Signal Corporation Ltd 2015

8. Benefits - Social Media Used For Emergency Management
ü save life and help preserve property
ü facilitate coordinated communications between all stakeholders
ü enhance situational awareness
ü verify effectiveness of agency messaging
ü Identify urgent type calls on social media and escalate
ü detect and counter rumours
ü identify trends and reputational threats
© Crest Advisory 2015

9. Any questions?
caroline.milligan@crestadvisory.com
Business Case Development | Strategy | Implementation | Policy | Social Media For Emergency Management Training | Role Playing & Simulation For Public Safety | Digital Emergency Response