The document describes an iTheatre membership and loyalty program that includes acquiring new members through email campaigns, onboarding new members, retaining existing members, reactivating inactive members, and advocating for theatre through social media. Key aspects include sending introductory emails to leads, welcoming new members, monthly engagement emails for current members, reward programs, reactivation emails for inactive members, and using blogs and YouTube to promote theatre and iTheatre productions to younger audiences.

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More than 5 Million Active Members Membership
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6. iTheatre
Membership
& Loyalty
Program
Created by

7. Customer Membership on
Member Boarding
A Acquisition
G Membership Membership
Retention
Rewards
E
N Membership Reactivation
D
A Campaign Advocacy,
Thought Leadership

8. Customer
Membership
Acquisition

9. Sample eDM
The iTheatre staff will
be able to send an
introductory eDM
to its leads and
contacts through the
CRM Membership &
Loyalty Solutions

10. The iTheatre
contacts will
receive the intro
EDM, informing
them of its
Membership
Program.
Since iTheatre will
be targeting
donors, audiences
and volunteers,
there would be a
separate eDM for
each market.

11. Donor
iTheatre
Intro eDM

12. Audience
iTheatre
Intro eDM

13. Volunteer
iTheatre
Intro eDM

14. The CRM Membership
Solution will allow the
sending of the eDM
through various email
accounts…

15. As well as show web
page views and
interactions, no. of
recipients who opened
the eDM, as well as the
number of bounced
backs.

16. As well as show web
page views and
interactions, no. of
recipients who opened
the eDM, as well as the
number of bounced
backs.

17. All Intro Membership
eDM will contain a link,
directing users to the
online membership
form in iTheatre website

18. Users will be directed first to iTheatre
Membership Landing Page

19. They can
sign up as
iTheatre
volunteers..

20. ..as iTheatre
donors…

21. ..or as
iTheatre
audience
members.

22. After they have successfully filled the
online form, they will be directed to the
“Thank You” page, finalizing the
membership registration process.

23. Next step will be ….

24. Membership
On Boarding

25. Users will be informed of
the approval of their
membership application
via a welcoming eDM.
There will be separate
eDMs as well for the…

26. Volunteers
Welcome
Email…

27. Audience
Welcome
Email…

28. And the
Donor
Welcome
Email…

29. A welcoming kit would
be mailed to the
donors, the market who
would be contributing
the most of the financial
support.

31. The next
challenging
step will be..

32. Membership
Retention

33. To keep members
constantly engaged,
updated and
interested, monthly
eDMs will be sent to
them.

34. Sample August eDM

35. Sample September
eDM

36. Sample October eDM

37. Membership
Rewards

38. Plans of
keeping
members
will be
created

39. Reward
eDMs will be
sent to
members,
creating a
sense of
exclusivity.

40. Sample rewards can be
discount tickets to a
variety of iTheatre
productions.

41. Donors, volunteers and
audiences will all receive
special rewards, relevant
to their membership
status.

42. Other rewards for
audiences can include
free workshops, meet
and greet the
actors/actress of iTheatre
productions, etc.

43. Reward
programs are
one way of
ensuring the
retention of
members by
keeping them
happy and
engaged.

44. For members
who aren’t
that engaged
in any efforts
the iTheatre
campaign
may bring,
there’s always
the….

45. Membership
Reactivation

46. The iTheatre staff will
be able to identify
inactive members,
those who haven’t
participated in any
theatre productions,
may they be a
volunteer, a donor or
an audience.

47. These inactive
members will be
reminded of their
status via the “We
Missed You” eDM
which will be sent
using the CRM
Membership Solutions.

48. “We Missed
You” Audience
eDM

49. “We Missed
You” Donor
eDM

50. “We Missed
You” Volunteer
eDM

51. Efforts such as the “We
Miss You” email will be
effective in regaining
lost members and
reminding them of the
many benefits and
privileges of their
iTheatre Membership

52. To keep members in their
toes, as well as invite new
ones, an advocacy would be
implemented in
strengthening the over-all
membership campaign of
iTheatre organization which
would be the next step…

53. Membership
Reactivation

54. To encourage the
generation of today
to become actively
involved in theatre,
social media sites
would be used.
Youtube and blogs
would be fully utilize
to awaken the youth
to their creative
potential when it
comes to theatre arts.

55. iTheatre would advocate its objectives of
raising awareness of the nature and
value of family centered theatre, how
vital it is to let talented kids flourish and
enhance their creative talents when it
comes to theatre arts and how fun and
de-stressing it can be for the whole
family to watch theatre productions, not
to mention the lessons kids can get from
it.

56. iTheatre would stimulate the imagination of kids and
impart valuable lessons as well through blog articles
and youtube videos which will mostly be about
inspirational quotes from theatre productions.

57. Sample blog
layout and article
and iTheatre
youtube channel

58. Aim of Blog:
- Impart valuable
lessons
- Inform about
upcoming
productions
Aim of Youtube:
- Showcase of theatre
productions
- Teaser videos for
plays

59. These channels would be effective in spreading the
word about the activities and the advocacy of the
iTheatre organization. A steady supply of content for
these sites would be ensured through continuous
iTheatre productions.

60. iTheatre
Membership
& Loyalty
Program
Created by

61. Thank You!
Have a
nice day!