Dora is launching her personal brand as an "i-RING" or Innovative, Reliable Influencer and Nurturer and Guide for Chevron Holdings. The poem describes Dora (Donnabele) waking up to the sound of bells ringing and getting ready to go to her job at Chevron Holdings in the morning where she will take on the role of an i-RING, using her first name and aspects of her work to develop a one word descriptor for her personal brand.