The document proposes creating a new cryptocurrency exchange platform called iReekt to address pains in the current market. It will focus on research and development to improve the customer experience, build a high-capacity trading platform, and reduce costs and fees. The team has extensive experience in cryptocurrency, compliance, development and more. Financial projections under optimistic, normal and pessimistic scenarios show the platform becoming profitable within the first year.

2. The main objective of this project is to reinvent the current platforms. Healing the associated pains plaguing the market through the use of our
overhauled products and technologies both well established and proprietary ones of our creation.
The Cryptoexchange industry is well considered as a Blue Ocean; there is no competition between exchanges due to the novelty of the
market.
Delivery of a refined experience at the best prices in the whole market will draw customers from the already established traditional financial
sector, along with the active crypto investors. No matter if you invest occasionally, professionally, or an institution, your activities can be
handled by our platform.
We propose this support to attract value by volume. Aiming to generate profit through a higher number of trades, rather than simply
elevating fees per customer in a smaller pool. Our project already fulfills all regulation requirements, and our Compliance team is prepared to
successfully handle any future requirements that may arise.
Current exchange platforms are in fact obsolete, and not prepared to face the high demand levels that the cryptocurrency market is set to
undergo.
These market pains are well known to customers on their every interaction and have resulted in many common complaints, needs, and
demands. Despite this, the Cryptocurrency market is booming and doubling its market size every two years since its creation in 2009.
The data we have noted, compiled and analyzed over in-depth five-year research sheds light on a unique opportunity. Securing a dominant
position for the long term by leading as the first tightly knit, well working environment.
A premise that culminates on iReekt as a value proposition.
That is why was born. One exchange platform to rule them all.
Our Vision

3. Our Team
+9 Years as a cryptocurrency consultant & Bitcoin daytrader.
Former employee of the first cryptoexchange in Spain (AvatarBTC).
Expert in Cryptocurrency economics, market and product design.
+25 Years as Counselor at Law.
+10 Years in Compliance department.
+2 Years Transferwise.
1 Year Barclays – Unix Administrator.
+4 Years IBM – Systems administrator & Data center operator.
1 Year SEB Global Services – IT Solutions Technician.
+2 Years Grupo El Comercio – Senior Frontend Developer.
2 Years Grupo Terrasoft – Full-Stack Developer
3 Years Project Classic LLC – Web Developer

4. The Solution
Greater Research & Development of new
techs, procedures, tools, and services with
the only purpose of maximizing the customer
experience and satisfaction.
State of the art - high capacity platform:
Through a platform capable of maintaining HFT
(High-Frequency Trading systems) operative as
well as holding high demand levels. We can give
room to all kinds of investors, regardless of the
size of operating volume
Reduction of costs and fees for the
customer: By creating new rates and reducing
costs, we can increase both volume and
satisfaction for the customer.
Trustworthiness: Thanks to a transparent
corporate policy and dedicated customer service,
informative and ethical we can achieve customer
loyalty.
The Problem
Lack of Research + Development of new tools,
procedures, services, and technologies for the
customer: There is an issue in the market in regards
to evolution and implementation of new tools and
technologies that stems from a lack of R&D funding,
and as a result, poor quality services, products, and
technologies are offered to the customers.
Platforms with scarce capabilities and
technologies: Existing platforms are unable to
handle mid-levels of user saturation, their servers
and platforms trends to crash and shut down when
this happens, projecting to the world the picture of
true immature market/industry and chasing away
major investors.
High fees: The rate of fees billed to the client is
abusive in comparison to those exchanges
platforms in traditional markets like Forex or Stock
Markets
Insufficient trust: Company policies are commonly
obscure to the point of being counterproductive for
the client, creating mistrust in the service and its
good faith
In fact, our competitors don't solve any big global problem, in addition to the above, they just try to take
advantage of the hype created on anything related to crypto and blockchain.

5. 1. Hot/Cold wallet escrow
Our Products
Customer funds
stored in our wallet
RBg1TLaNu… NuRpH6UT… FzogFXh…
BACKUP KEY EXCHANGE KEYUSER KEY
Known by the user
Known by iReekt
Owned by the user
Uknown to iReekt

6. 2. State of the Art Cryptoexchange platform
Casual Investor
Professional Investor
Institutional Investor
High Frequency
Trading Systems
(HFT’s), Banks,
EMI’s…etc.
Suite of tools and
features to
maximize their user
experience
Users that only Buy
and Hold, do Dollar
Cost Average (DCA) or
just experimenting
with crypto

7. 3. Virtual Point of Sales for Businesses
Our customers
can use their
funds in our
wallets to pay in
business
We developed a
virtual PoS for
businesses in order
to accept payments
and connected to
our Exchange
platform when a
transaction is made

8. 4. Social Trading Platform
CREATE YOUR
TECHNICAL ANALYSIS FOLLOWSHARE

9. 0.05% Fixed fee
SELL 1BTC
TOM BOB
EXCHANGE
PLATFORM
BUY 1000$
0.05%
FEE
0.1%
FEE
Orders matched, a transaction will be made
London Bitcoin will receive 0.1% as a transaction fee
0.05%
FEE
How iReekt make money?

10. Flat rate for more advanced traders
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Without plan example
$25.000 / year plan
$15.000 / 6 months plan
$3000 / 1 Month plan

11. Our
Competitors:
SWOT
Analysis
S
Strenghts
W
Weaknesses
• Lack of quality services and innovation
• Abusive Fees Vs Traditional exchange
platforms
• Lack of trust (Dozens of hacks and low
quality relationship with their customers)
O
Opportunities
T
Threats
• Increased bank restrictions
• Increased regulator and
government sanctions and
restrictions

12. How to add more
clients?
Social Media
Specific ForumsPromoted articles
Referrals
Crypto Meetings
Crypto meetings and
Keynotes are more
technically oriented public
events to spread the word
Marketing Plan

13. Go-To-Market
Plan
Stage 1: (in orange) is to open as a beta version in
Europe for at least 2 years. The main objective of Stage
1 is to start gaining some traction and at the same time
continue developing, testing the rest of the main techs
we primarily announced (vPOS’s, prepaid cards and
trading tools), and enhance commercial relationship
with European third parties.
Stage 2 (in blue) is
determined by the
expansion to North
America, South America,
Japan, and Australia by
establishing the required
financial relationship with
third parties among any
regulations we need to
fulfill. This stage may take
up to 3 years
Stage 3 (in yellow) main
objective is the expansion
through Africa, Russia, India,
China, and all Southeast Asia
region and Africa. Special
mention to the development
of our company in Africa by
the use of vPOS's,
Crypto/FIAT wallets, and
prepaid cards to impulse their
local economies. This stage
could be the hardest stage
because of the fragile
situation of these countries

14. Our World
Picture Symbol Name USD Volume 24H
BTC Bitcoin $8.546,60 $22.950.122.180
ETH Ethereum $166,12 $9.508.362.771
XRP Ripple $0.23 $1.681.170.718
BCH Bitcoin Cash $336,82 $2.425.750.479
BSV Bitcoin SV $286,82 $2.396.066.817
USDT Tether $1 $30.751.660.004
LTC Litecoin $56,32 $3.084.708.138
XMR Monero $64.53 $59.383.369
1. The Market

15. 2. Bitcoin Picture

16. 3. Total Growth of
Bitcoin Users Chart
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
Blockchain.com unique users from 3rd quarter
2016 to 3rd quarter 2019
The estimated number of
cryptousers is now close to
150.000.000 people worldwide
and increasing every year.
Customers ask for more services
and more quality products

17. Financial Projection:
Profit and Loss Statement
(Pessimistic scenario)
Year 1 Year 2 Year 3 Year 4 Year 5
Nº Clients 10.000 100.000 200.000 750.000 1.200.000
Incomes 5USD client spent in fees)
Net sales 50.000,00€ 500.000,00€ 1.000.000,00€ 3.750.000,00€ 6.000.000,00€
Expenses
Advertising 10% Revenues
Offline Servers 10.000,00€ 0,00€ 10.000,00€ 20.000,00€ 35.000,00€
AWS Services
(up 250% per year) 42.000,00€ 105.000,00€ 262.500,00€ 656.250,00€ 1.640.625,00€
Human Resources N/D N/D N/D N/D N/D
R&D N/D N/D N/D N/D N/D
Operating income 1800,00€ 355.000,00€ 654.000,00€ 2.766.375,00€ 3.891.937.00€
UK Ltd Tax 0,00€ 67.545,00€ 124.402,00€ 525.611,25€ 739.468,13€
Net Earnings 1.800,00€ 287.955,00€ 530.347,50€ 2.240.763,75€ 3.152.469,38€

18. Financial Projection:
Profit and Loss Statement
(Normal scenario)
Year 1 Year 2 Year 3 Year 4 Year 5
Nº Clients 25.000 150.000 500.000 1.000.000 2.000.000
Incomes 10USD client spent in fees)
Net sales 250.000,00€ 1.500.000,00€ 5.000.000,00€ 10.000.000,00€ 20.000.000,00€
Expenses
Advertising 10% Revenues
Offline Servers 10.000,00€ 10.000,00€ 20.000,00€ 40.000,00€ 80.000,00€
AWS Services
(up 250% per year) 84.000,00€ 210.000,00€ 525.000,00€ 1.312.500,00€ 3.281.250,00€
Human Resources N/D N/D N/D N/D N/D
R&D N/D N/D N/D N/D N/D
Operating income 140.400,00€ 1.152.000,00€ 4.009.500,00€ 7.782.750,00€ 14.974.875.00€
UK Ltd Tax 26.676,00€ 218.880,00€ 761.805,00€ 1.478.722,00€ 2.845.226,00€
Net Earnings 113.724,00€ 933.120,00€ 3.247.695,00€ 6.304.027,00€ 12.129.648,00€

19. Financial Projection:
Profit and Loss Statement
(Optimistic scenario)
Year 1 Year 2 Year 3 Year 4 Year 5
Nº Clients 50.000 250.000 1.000.000 5.000.000 10.000.000
Incomes (100USD client spent in fees)
Net sales 5.000.000,00€ 25.000.000,00€ 100.000.000,00€ 500.000.000,00€ 1.000.000.000,00€
Expenses
Advertising 10% Revenues
Offline Servers 50.000,00€ 100.000,00€ 200.000,00€ 400.000,00€ 800.000,00€
AWS Services
(up 250% per year) 168.000,00€ 420.000,00€ 1.050.000,00€ 2.625.000,00€ 6.562.500,00€
Human Resources N/D N/D N/D N/D N/D
R&D N/D N/D N/D N/D N/D
Operating income 4.303.800,00€ 22.032.000,00€ 88.875.000,00€ 447.277.500,00€ 893.373.750.00€
UK Ltd Tax 817.722,00€ 4.186.080,00€ 16.886.250,00€ 84.982.725,00€ 169.741.012,00€
Net Earnings 3.486.078,00€ 17.845.920,00€ 71.988.750,00€ 362.294.775,00€ 723.632.737,00€

20. Current
Development
- MariaDB
- Amazon Web Service
Backend
Queues - RabbitMQ
- Python
- Django
- Django-rest-framework (API’s development)
Frontend
Database
Infrastructure
- ReactJS
- Redux
- HTML5
- Next.js

21. Future
Development
Project
- Evolve the Trading Platform with more complex
functioning tools
- Develop an Automatic Trading System Builder
- Develop a new Trading interface
- Incorporate new altcoins to the platform
Technology
Development
User
Development
- Advanced User Control Panel
- Advanced Trading Interface
- Renewed Homepage, better company brand look &
feel
- Develop a new technology for cryptocurrency
escrow similar to bank segregated accounts
- Develop Hardware wallet (Trezor, Ledger…)
integration/bridge with the platform
- Develop more higher security systems and
procedures
Trading
Development