The document discusses a proposed mobile app for Orbit Mall to help address challenges in understanding customer shopping patterns and experiences. The app would leverage technologies like footpath sensors, thermal sensors, and real-time experience tracking to provide personalized offers and recommendations to customers based on their location and browsing history in the mall. It would allow customers to view deals, reviews, store locations, navigation assistance and share content. The goal is to improve the customer experience and provide analytics to mall management on customer behavior and preferences.
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Geo-Fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. To find out more e-mail us at info@npsapps.com for a free consultation!
Onyx Beacon - 10 ideas from IBM InterConnect 2015Onyx Beacon
Onyx Beacon conducted recently its first large-scale deployment implemented on a large and prestigious event of international scope.
We placed a complex infrastructure of 50 Beacons controlled by the Onyx Beacon CMS at the largest high technology conference organized by IBM in America,
InterConnect 2015.
Mobile Marketing_VML_Oct. '09 KC/IABC Professional DevelopmentPaul Arnhold
mobile marketing deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
Make sure you are making the most of your mobile marketing by following the Mobile Marketing Commandments. To get the free print, head to http://mobilemarketingcommandments.com/
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
The advancement of mobile technology presents a tremendous opportunity to transform retail, however very few brands have made the shift to integrate mobile technology into their customer retail strategy. In this presentation, Cartesian gives an overview of the opportunities for retailers, highlights several innovative case studies of successful deployments and insight into some of the questions that retailers need to consider in order to maximize leverage from mobile technology.
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Geo-Fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. To find out more e-mail us at info@npsapps.com for a free consultation!
Onyx Beacon - 10 ideas from IBM InterConnect 2015Onyx Beacon
Onyx Beacon conducted recently its first large-scale deployment implemented on a large and prestigious event of international scope.
We placed a complex infrastructure of 50 Beacons controlled by the Onyx Beacon CMS at the largest high technology conference organized by IBM in America,
InterConnect 2015.
Mobile Marketing_VML_Oct. '09 KC/IABC Professional DevelopmentPaul Arnhold
mobile marketing deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Webinar Deck: Mobile Marketing for the Hospitality MarketArcher Inc.
This Webinar will cover mobile marketing strategies and tactics for the hospitality industry.
Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the hotels and resorts. Learn the basics of increasing traffic to your location, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
Make sure you are making the most of your mobile marketing by following the Mobile Marketing Commandments. To get the free print, head to http://mobilemarketingcommandments.com/
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
The advancement of mobile technology presents a tremendous opportunity to transform retail, however very few brands have made the shift to integrate mobile technology into their customer retail strategy. In this presentation, Cartesian gives an overview of the opportunities for retailers, highlights several innovative case studies of successful deployments and insight into some of the questions that retailers need to consider in order to maximize leverage from mobile technology.
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. • How many of you have
a smartphone?
• What do you’ll use it
for?
• How do you seek all
the information you
need?
• What kind of
information do you’ll
seek usually?
3. Today everything is on the mobile- calling, texting,
listening to music, browsing, chatting, dating,
romancing, navigation, playing games, social networking
and even shopping
5. Some Global Facts
Source:- http://ansonalex.com/infographics/mobile-app-usage-statistics-2012-infographic/
6. Some more facts…
Source:- http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
7. Orbit Mall
Assumptions
• Orbit is a fictional mall in the city
• Has been in existence for some
time
• The mall is planning to come up
with a mobile app, which will help
grow their business
• They plan to incorporate the
latest technology to get a better
grip on their business- Footpath,
Thermal sensors, and Real-time
Experience Tracking
• The technology they plan to
adopt will give them a sense of
the location of users in the mall
and also a user profile (if already
existing in the backend database)
8. Our Agenda
• Challenges faced by the Mall
• Technology available today
• Objective of the app
• Features of the app
• Working of the app
• Data points, Benefits
– Mall & Retailer
• Challenges in data
9. Challenges
• When do customers come to the mall?
• How much time do they spend?
• What are their shopping patterns?
• What do they buy?
• What was their shopping experience?
• What will make them come again?
10. Technology
• Footpath
– The Path Intelligence FootPath system consists of a small number of discreet monitoring units
installed throughout the centre.
– The units measure signals from the consumers' mobile phones using unique technology that can
locate a consumer's position to within a few metres. These units feed this data (24 hours a day 7
days a week) to a processing centre, where the data is audited and sophisticated statistical analysis is
applied to create continuously updated information on the flow of shoppers throughout the centre.
– At any time the shopping centre management can access the data via PI's secure web-based
reporting system.
• Real-Time Experience Tracking
– Tracks your movement using mobile as a tracking device
– RET involves asking a consumer panel to send text messages on their cellphones every time they
come across a given brand or one of its competitors over a period of a week to a month, depending
on the length of the purchase process.
– The structured four-character message captures the brand, the touchpoint type (Saw a tweet about
it? Saw it in a shop window?), how positive the customer felt about the encounter, and how
persuasive it was. Respondents add further detail online, and fill in surveys at the start and end of
the study to record brand attitude changes.
• Overhead Thermal Sensor For People Counting
– The Thermal People Count sensor, is a very effective, easy to use and friendly device for people
counting.
– It is used for a wide variety of counting applications: Retail, Leisure, Security & Safety etc.
– Each sensor covers up to 4 meters wide, but up to 8 sensors can be linked for 32 meters wide
entrance !
– The Validator is installed on (or near) the entry turnstile.
Source:- http://www.pathintelligence.com/en/products/footpath/footpath-technology
www.meshplanning.com;http://www.otot.ws/en/products/overhead-thermal-sensor-for-people-counting
11. Objective
• Create a convenient shopping experience for the
consumer
• Improve effectiveness and efficiencies of the mall
operations
– Layout
– Promotions
– Shopping behaviour & patterns
– Operations
– Overall business
12. Features
Main Features Secondary Features Value-adds
Special deals for the Recommend offers to Movie reviews
day friends
Offers and promotions Add favorites and hobbies Fashion tips
Time-of-the-day based Reviews of the store and Hot deals
offers offers
Location/how to get Capture search history and Quick bites in the mall
there display top offers (User
generated content)
Categories of retailers Parking Reminder
Nearest retailers to me
13. Working
Customer using the
camera pans through Customer then clicks
-The customer has
Customer walks into the floor and gets to A push message on on the offers and is
also the option to
the mall and launches know what shops are offers and discounts given the option of
check the reviews on
the app app, which there in the nearby will be shared comparing with other
the store and the offer
automatically location; he/she may depending on the offers in the same
and also share
switches the camera choose to click on the category chosen category within the
through social media
store or can choose mall
from the menu
The App will provide such information that the customer can
decide his navigation or footpath depending on the crowd and
congested areas within the mall or even his/her preference.
Customer clicks on the multiplex, it
will show the movie timings but then
Customer then clicks on restaurants
if the customer is on the same floor
as a category, the app will throw After the movie, the user can rate the
as the multiplex, the multiplex can
results of how many people are there movie and the experience
send a LAST MINUTE OFFER OR
in the food court area or around it?
LIMITED OFFER- a 5% discount on the
current show
There will also be an option for retailers to send ad-hoc offers
during certain times of the day with the help of the mall. E.g.
A Happy Hour Offer by a restaurant in the mall to all
customers entering during a specific time period
This notification goes to
The App tracking the The customer walks to anybody who walks past
One particular customer pattern send a push the floor and as he/she the store as well as to
only frequents the 2nd message of a few offers crosses a Benetton existing customers of the
floor where all the running on the floor Showroom, a push Benetton Store. In fact
fashion store are there (Levis, Jack & Jones, notification is from the an additional discount to
Nautica, Gant) brand store is sent the existing offer can also
be given
14. Benefits to the customer
• Customer can choose to navigate through the mall
depending on his/her preference or also basis the
push notifications on crowded and congested areas
• Will be able to find the location of amenities, shops
and eateries in the mall with ease
• Will also be showed the quickest way to reach those
locations using 2-D and 3-D navigational maps
• Comparison on deals and promotions
• Loyalty rewards
The app can also have a feature wherein the customer enters all
details of purchases made to make decisions or further shopping or
otherwise. This data when updated can also provide loyalty points
which the customer can redeem instantly
16. A few pointers
• Data Source – Majority of the data will be sourced from the Mobile
based location software and a few others from the retailer
• Mall Management being the interface between the retailer and the
customer plays a critical role in terms of information sharing
• They can decide the periodicity of the meetings
• They will also decide the extent to which the data analytics will be
shared
• On the other hand, the mall management is also looking at information
sharing from the retailer end (e.g. how may customers redeemed the
offer)
• Mall Management also allows for instant push notifications to be sent
by retailers during a particular day or time of the day
17. Mall Operators
• Location Data
– Size of the mall
– Architecture layout/blueprint
– Floor plan and the individual shop layout
including parking layout
– List of all retailers , size of each store
Data Source : Building contractors ,mall owners
18. Mall Operators
• Retailer Data
– Company details
– Store details (including operating hours, contact details)
• In the case of fashion retail- m-catalogue
• In the case of a multiplex- the number of screens, number of shows, seating plans etc.
• In the case of the restaurant- m-menu, capacity or seating arrangement
– Product details
• Merchandise mix and price range
– Offer details
• Happy Hours by a restaurant
• One-day-offer
– Existing shopper details
• Store customer base
• Last purchase, value of purchase
Data Source : Retailer ( from within )
19. Analytics- Mall Operators
• Total number of customer walk-ins
• Number of shoppers in the mall
• Analyze real time customer movement
• Frequented and not so frequented areas
• Navigation path
• Time spent on each floor/shop
• Congestion areas
• Shopping patterns
– Customer parks the car and takes and elevator directly to the food court
and after that exits the mall in the same manner
– Customers goes to the second floor and checks out the offers on all
fashion brands and then goes to the food court
– Customer goes to Starbucks and then goes to Levis
– Customer only goes to the multiplex
• Number of push notifications by category by brand
• Shoppers complete data ( Purchase data and redemption data)
Focus is not on promoting all available products to customers, but to only push and
sell products which the customer is interested in
Bottom-line - Collecting & Analysing data about why a customer comes to my mall ?
20. Benefits to the mall
• The data will provide the malls with information about shoppers' length of
stay and shopping patterns
– Visited a specific store or visited several stores to do a comparison study
• Using the data, the malls can relocate certain stores to make their
locations more convenient and address congestion, figure out what other
retailers should be added
• Depending on shopping patterns and time of day in the mall, the mall can
push promotions & offers that trigger buying
– For example, it can give you a percentage of how many people go into Marks
& Spencer and then H&M and then Starbucks
• What kinds of events and what promotions are most effective for
attracting shoppers
– link their promotions with a store to which customers often go next, or from
which they've come just prior to stopping in
• Enhance capabilities of security and access control systems
• Create a loyalty program for shopping inside the mall
21. Analytics- Retailers
• Number of customers or walk-ins on the floor
• Number of customers outside the store
• Peak and non-peak hours
• Customer Location (real-time)
– If Starbucks could detect that a regular customer is nearby its store, it
could then send a personalized coupon, inviting him to have his favourite
brew
• Total number of customer walk-ins to the store
• How many push notifications? How many came into the store or shopped
because of the push notification?
• Shopping data about the existing customer which enables to do personalized
selling's
Holistic customer information will help the retailer in better operational effectiveness
i.e. store timings, staff scheduling, and even better selling
22. Benefits to the retailer
• REDUCE COSTS through optimum staff
scheduling and resource management
• IMPROVE SALES performance through
knowledge of customer of buying
patterns
23. Challenges
• What happens if the customer does not switch on the App? -
• The technical architecture viz. detection infrastructure, location
based service framework and other services needs to be
immaculate and up and running all the time
• Data gathered from retailers can lack accuracy, timeliness and
precision as large amount of transactions are carried out daily
• It may not be possible for retailers to keep a track of all the
information related to stock availability, special promotions and
offers on a real time basis. Even if the data is accurate and timely, it
could be a challenge to transmit all this information to the mall
operators on an instant basis
• Inaccurate customer data on the retailer’s systems could be a
challenge. This will create obstacles in sending push notifications to
the targeted customers
• Implementation of promotions or push tactics on a real-time basis
24. Overcoming Challenges
• Extensive marketing campaigns revolving around the
usefulness of location based mobile analytics should be
carried out. Attractive posters persuading the customer to
connect with the location based services should be
displayed around the mall
• A technical committee of experts should routinely check
the working & effectiveness of these services. Systems at
the retailers end should be maintained and updated on
time to ensure that the systems capture accurate customer
data
• Mall operators and individual retailers can have a real time
shared database which contains all the information about
the available products, special offers & promotions, store
timings