Intro to Publishing iOS Apps - Full Cycle

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This document discusses various aspects of developing and distributing iOS apps, including the different Apple developer programs (Developer, Company, and Enterprise), testing apps using TestFlight and continuous integration, monetizing apps through in-app purchases, analytics services like Flurry and App Annie, and designing apps according to Apple's Human Interface Guidelines. It also provides statistics on iOS device usage and versions used.

Technology News & Politics

Ryan Nystrom || @_ryannystrom || April 2013
iOSfrom dev to prod

Ryan Nystrom || @_ryannystrom || April 2013
accounts
Ryan Nystrom || @_ryannystrom || April 2013

Ryan Nystrom || @_ryannystrom || April 2013
developer

Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
Device Testing
Deploy to App Store

Ryan Nystrom || @_ryannystrom || April 2013
company

Ryan Nystrom || @_ryannystrom || April 2013
$99 / year
DUNS Number
Unlimited teammates
Deploy to App Store

Ryan Nystrom || @_ryannystrom || April 2013
enterprise

Ryan Nystrom || @_ryannystrom || April 2013
$299 / year
DUNS Number
In-house Apps

Ryan Nystrom || @_ryannystrom || April 2013
Developer Company Enterprise
Cost / yr
DUNS
Team
In-house
Use Device
$99 $99 $299
https://developer.apple.com/programs/start/ios/

Ryan Nystrom || @_ryannystrom || April 2013
team roles

Ryan Nystrom || @_ryannystrom || April 2013
Agent
Admin
Member

Ryan Nystrom || @_ryannystrom || April 2013

Ryan Nystrom || @_ryannystrom || April 2013
distribution

Ryan Nystrom || @_ryannystrom || April 2013
app store

Ryan Nystrom || @_ryannystrom || April 2013
Priced Free to $999
Assign Release Date
App Review
Paid monthly
(every $100)

Ryan Nystrom || @_ryannystrom || April 2013
In-house distribution
Mobile Management
Device control
No Review
http://www.apple.com/ipad/business/it-center/deployment-mdm.html

Ryan Nystrom || @_ryannystrom || April 2013
B to B

Ryan Nystrom || @_ryannystrom || April 2013
Business Program
Apps in Bulk
Private stores
http://www.apple.com/business/vpp/

Ryan Nystrom || @_ryannystrom || April 2013
testing

Ryan Nystrom || @_ryannystrom || April 2013
ad hoc

Ryan Nystrom || @_ryannystrom || April 2013
“Limited”
100 devices per year
Distributable

Ryan Nystrom || @_ryannystrom || April 2013
automation

Ryan Nystrom || @_ryannystrom || April 2013
Unit tests + UI Tests
More time, less error
Higher quality
(sustained)

Ryan Nystrom || @_ryannystrom || April 2013
continuous
integrationhttp://jenkins-ci.org/

Ryan Nystrom || @_ryannystrom || April 2013
Automated testing
Scheduled distribution
Reporting

Ryan Nystrom || @_ryannystrom || April 2013
testﬂightapp.com
Ryan Nystrom || @_ryannystrom || April 2013

Ryan Nystrom || @_ryannystrom || April 2013
teams

Ryan Nystrom || @_ryannystrom || April 2013
Invite or Recruit
Register devices
Download updates

Ryan Nystrom || @_ryannystrom || April 2013
reports

Ryan Nystrom || @_ryannystrom || April 2013
analytics

Ryan Nystrom || @_ryannystrom || April 2013
flurryhttp://ﬂurry.com

Ryan Nystrom || @_ryannystrom || April 2013
Usage
Retention
Demographics
Custom events

Ryan Nystrom || @_ryannystrom || April 2013
app anniehttp://appannie.com

Ryan Nystrom || @_ryannystrom || April 2013
Ranking
Sales
Ratings

Ryan Nystrom || @_ryannystrom || April 2013
tapstreamhttp://tapstream.com

Ryan Nystrom || @_ryannystrom || April 2013
Click-through
Conversion
Traﬃc

Ryan Nystrom || @_ryannystrom || April 2013
in app
purchases

Ryan Nystrom || @_ryannystrom || April 2013
revenue

Ryan Nystrom || @_ryannystrom || April 2013
Apple 30% cut
Digital only
No cut for physical

Ryan Nystrom || @_ryannystrom || April 2013
delivery

Ryan Nystrom || @_ryannystrom || April 2013
Apple servers
Own servers
Stored locally

Ryan Nystrom || @_ryannystrom || April 2013
rules

Ryan Nystrom || @_ryannystrom || April 2013
Apple reviews all IAPs
No receipts
Once or subscription
Free to $999

Ryan Nystrom || @_ryannystrom || April 2013
design

Ryan Nystrom || @_ryannystrom || April 2013
uxd

Ryan Nystrom || @_ryannystrom || April 2013
HIG
Stock vs Custom
Icon most important
https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html

Ryan Nystrom || @_ryannystrom || April 2013
universal

Ryan Nystrom || @_ryannystrom || April 2013
ipad 1024x768
iphone 480x320
only diﬀ is uxd

Ryan Nystrom || @_ryannystrom || April 2013
devices

Ryan Nystrom || @_ryannystrom || April 2013
iphone

Ryan Nystrom || @_ryannystrom || April 2013
91.9%
6.6%
1.5%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/

Ryan Nystrom || @_ryannystrom || April 2013
Sold by Apple

Ryan Nystrom || @_ryannystrom || April 2013
ipad

Ryan Nystrom || @_ryannystrom || April 2013
87.4%
11.4%
1.2%
6.x
5.x
4.x
apr 12, 2013http://david-smith.org/iosversionstats/

Ryan Nystrom || @_ryannystrom || April 2013
thanks
@_ryannystrom
ryan.nystrom@dynamit.us

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Intro to Publishing iOS Apps - Full Cycle

1. Ryan Nystrom || @_ryannystrom || April 2013 iOSfrom dev to prod

2. Ryan Nystrom || @_ryannystrom || April 2013 accounts Ryan Nystrom || @_ryannystrom || April 2013

3. Ryan Nystrom || @_ryannystrom || April 2013 developer

4. Ryan Nystrom || @_ryannystrom || April 2013 $99 / year Device Testing Deploy to App Store

5. Ryan Nystrom || @_ryannystrom || April 2013 company

6. Ryan Nystrom || @_ryannystrom || April 2013 $99 / year DUNS Number Unlimited teammates Deploy to App Store

7. Ryan Nystrom || @_ryannystrom || April 2013 enterprise

8. Ryan Nystrom || @_ryannystrom || April 2013 $299 / year DUNS Number In-house Apps

9. Ryan Nystrom || @_ryannystrom || April 2013 Developer Company Enterprise Cost / yr DUNS Team In-house Use Device $99 $99 $299 https://developer.apple.com/programs/start/ios/

10. Ryan Nystrom || @_ryannystrom || April 2013 team roles

11. Ryan Nystrom || @_ryannystrom || April 2013 Agent Admin Member

12. Ryan Nystrom || @_ryannystrom || April 2013

13. Ryan Nystrom || @_ryannystrom || April 2013

14. Ryan Nystrom || @_ryannystrom || April 2013 distribution

15. Ryan Nystrom || @_ryannystrom || April 2013 app store

16. Ryan Nystrom || @_ryannystrom || April 2013 Priced Free to $999 Assign Release Date App Review Paid monthly (every $100)

17. Ryan Nystrom || @_ryannystrom || April 2013 enterprise

18. Ryan Nystrom || @_ryannystrom || April 2013 In-house distribution Mobile Management Device control No Review http://www.apple.com/ipad/business/it-center/deployment-mdm.html

19. Ryan Nystrom || @_ryannystrom || April 2013 B to B

20. Ryan Nystrom || @_ryannystrom || April 2013 Business Program Apps in Bulk Private stores http://www.apple.com/business/vpp/

21. Ryan Nystrom || @_ryannystrom || April 2013 testing

22. Ryan Nystrom || @_ryannystrom || April 2013 ad hoc

23. Ryan Nystrom || @_ryannystrom || April 2013 “Limited” 100 devices per year Distributable

24. Ryan Nystrom || @_ryannystrom || April 2013 automation

25. Ryan Nystrom || @_ryannystrom || April 2013 Unit tests + UI Tests More time, less error Higher quality (sustained)

26. Ryan Nystrom || @_ryannystrom || April 2013 continuous integrationhttp://jenkins-ci.org/

27. Ryan Nystrom || @_ryannystrom || April 2013 Automated testing Scheduled distribution Reporting

28. Ryan Nystrom || @_ryannystrom || April 2013 testﬂightapp.com Ryan Nystrom || @_ryannystrom || April 2013

29. Ryan Nystrom || @_ryannystrom || April 2013 teams

30. Ryan Nystrom || @_ryannystrom || April 2013 Invite or Recruit Register devices Download updates

31. Ryan Nystrom || @_ryannystrom || April 2013 reports

32. Ryan Nystrom || @_ryannystrom || April 2013

33. Ryan Nystrom || @_ryannystrom || April 2013

34. Ryan Nystrom || @_ryannystrom || April 2013

35. Ryan Nystrom || @_ryannystrom || April 2013 analytics

36. Ryan Nystrom || @_ryannystrom || April 2013 flurryhttp://ﬂurry.com

37. Ryan Nystrom || @_ryannystrom || April 2013 Usage Retention Demographics Custom events

38. Ryan Nystrom || @_ryannystrom || April 2013

39. Ryan Nystrom || @_ryannystrom || April 2013

40. Ryan Nystrom || @_ryannystrom || April 2013 app anniehttp://appannie.com

41. Ryan Nystrom || @_ryannystrom || April 2013 Ranking Sales Ratings

42. Ryan Nystrom || @_ryannystrom || April 2013

43. Ryan Nystrom || @_ryannystrom || April 2013

44. Ryan Nystrom || @_ryannystrom || April 2013 tapstreamhttp://tapstream.com

45. Ryan Nystrom || @_ryannystrom || April 2013 Click-through Conversion Traﬃc

46. Ryan Nystrom || @_ryannystrom || April 2013

47. Ryan Nystrom || @_ryannystrom || April 2013 in app purchases

48. Ryan Nystrom || @_ryannystrom || April 2013 revenue

49. Ryan Nystrom || @_ryannystrom || April 2013 Apple 30% cut Digital only No cut for physical

50. Ryan Nystrom || @_ryannystrom || April 2013 delivery

51. Ryan Nystrom || @_ryannystrom || April 2013 Apple servers Own servers Stored locally

52. Ryan Nystrom || @_ryannystrom || April 2013 rules

53. Ryan Nystrom || @_ryannystrom || April 2013 Apple reviews all IAPs No receipts Once or subscription Free to $999

54. Ryan Nystrom || @_ryannystrom || April 2013 design

55. Ryan Nystrom || @_ryannystrom || April 2013 uxd

56. Ryan Nystrom || @_ryannystrom || April 2013 HIG Stock vs Custom Icon most important https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html

57. Ryan Nystrom || @_ryannystrom || April 2013 universal

58. Ryan Nystrom || @_ryannystrom || April 2013 ipad 1024x768 iphone 480x320 only diﬀ is uxd

59. Ryan Nystrom || @_ryannystrom || April 2013 devices

60. Ryan Nystrom || @_ryannystrom || April 2013 iphone

61. Ryan Nystrom || @_ryannystrom || April 2013 91.9% 6.6% 1.5% 6.x 5.x 4.x apr 12, 2013http://david-smith.org/iosversionstats/

62. Ryan Nystrom || @_ryannystrom || April 2013

63. Ryan Nystrom || @_ryannystrom || April 2013 Sold by Apple

64. Ryan Nystrom || @_ryannystrom || April 2013 ipad

65. Ryan Nystrom || @_ryannystrom || April 2013 87.4% 11.4% 1.2% 6.x 5.x 4.x apr 12, 2013http://david-smith.org/iosversionstats/

66. Ryan Nystrom || @_ryannystrom || April 2013

67. Ryan Nystrom || @_ryannystrom || April 2013 Sold by Apple

68. Ryan Nystrom || @_ryannystrom || April 2013 thanks @_ryannystrom ryan.nystrom@dynamit.us

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