The document discusses an eye tracking laptop called the I-LAPPY. It uses an eye tracker to allow users to control the laptop with their eyes instead of a mouse. This helps people with disabilities access laptops more easily. The laptop costs between 80,000-120,000 due to the eye tracking technology. It is marketed globally online, through retailers, stores, and events to technology lovers, students, business professionals and gamers, especially those with impairments who need alternative access.

3. The use of near-infrared light allows for
accurate, continuous tracking regardless of
surrounding light conditions.
EYE TRACKER
A device that incorporates illumination,
sensors and processing to track eye
movements.
This technology is often referred to as
pupil center corneal reflection eye
tracking.

4. ADVANTAGES
 This laptop is very helpful to all kinds of people.
 It creates mind-blowing user experiences while playing games and
running other applications.
 It uses your natural eye movements to operate the laptop, it also helps
people with disabilities to communicate and gain more independence.
 To some people eye control is the only way to access laptops
and have a voice. They can easily access with the help of this technology.

5. PRODUC
TThe I-LAPPY is having a peripheral eye tracker that enhances laptop
accessibility with the speed, power and accuracy of gaze interaction.
The device replaces the standard mouse, allowing you to navigate
and control a laptop using only your eyes.
This laptop is protected with Eye Screening Security System.
We can operate this 10m away from the place where we
Place the laptop.
MARKETING MIX STRATEGY

6. PRICE
 The Prices of these laptops is high compare to regular
laptops due to the inbuilt eye tracking technology.
 Pricing strategy based on customer needs.
- include status products/exclusive products
 Pricing is also depends on suppliers price.
 Direct selling model eliminate the need for middlemen thus
making effective communication with the customers.

7. PLACE
 Online selling.
 Selling through retailers.
 Through own stores.
 Shopping malls.
 Tele-marketing.

8. PROMOTION
TV, PRINT
MEDIA
PERSONNEL
SELLING
TELE
MARKETING
SOCIAL
NETWORKING
BUZZ
MARKETING
IMC
INTERNET
ADVERTISING
EVENTS &
SPONSORSHIPS

9. SEGMENTATION
Variables Requirements
Geographic Location Globally
Age 20 to 40+
Gender Male/Female
Income 35000+ Monthly
Loyalty High
Price 80000K-120000K
Product Category
Experience
High
Technology Familiarity High

10. POSITIONING MAP
High
Price
Low
Good
Service
Bad
Service
I-LAPPY

11. TARGETING
 We Target All The Students, Business Professionals,
Gamers.
 Technology Lovers.
 This Is Mostly Helpful For The Impairment People.
 People Who Wants To Access Easily.