In this session, Brian Turnbow went over the process and challenges faced onboarding a whitelabel reseller into their CloudStack offering. What happens when a potential customer wants to use his own IP addresses and bandwidth, his ecommerce and his brand name? -- The CloudStack European User Group 2025 took place on May 8th in Vienna, Austria. The event once again brought together open-source cloud professionals, contributors, developers, and users for a day of deep technical insights, knowledge sharing, and community connection.

1. Cloudstack user group 2025
I’d Like to Resell Your
CloudStack Services, but...

2. CLOUDSTACK WHITELABEL PARTNER
a tale of

3. We fuel the growth and competitiveness of
companies with a robust network infrastructure
and two state-of-the-art data centers.
Our hallmark is an unwavering commitment to
customer focus and clear, direct offerings.
We view digitalization not just as a mere trend
but as an accelerator of technological and
cultural transformations. We trust human
relationships because we believe they
are the lifeblood of technological innovation.
Proud owners of C21, the Tier IV Compliant Data
Center located in the heart of Caldera Park,
Milan, and E100, our Data Center in Rome.
About CDLAN

4. Our solutions

5. PROSPECT
Cloudstack looks nice
Can I sell it with my brand?

6. Sales?

7. NEXT STEP

8. Results? The tunnel of endless meetings

9. Why?
Large multi team meetings our not efficient
The Prospect does not know cloudstack
The Prospect does not have a business model clearly defined
White Label means something different to everybody
The Prospect has a portal used to sell other services,
how can it be integrated?
The Prospect has resellers , how can they sell cloudstack?
The Prospect is an ISP and wants to use their IPs and connectivity

10. How can we break the loop?
Specific meeting with specific agenda and goal
Business to business
Possible ways to sell high level explanation
Sysadmin to sysadmin
People who work on IT Systems VMs
Dev to Dev
APIs Billing etc
Network to Network
How can we integrate the networks , how traffic flows etc

11. Network Setup
NNI
Trunk port
VLan Public
VLan Private
EVPN Vxlan would be nice
but we are on 4.19 :-(
End Users off net
End Users on net
INTERNET
White label
Partner
CDLAN
MPLS

12. Reseller’s Domain and networking
Reseller’s Domain
Customer A sub domain
Customer B sub domain
project
project
project
project
project
Layer 2
the easy
part
Network
Services
the hard
part
shared networks
and isolated networks
in domain subdomain
and projects
oh my

13. The results - Provisioning
Customer portal
receives order
Customer portal
provisions
users and resource
limits in cloudstack
Personalized roles
No domain or project
removal from ACS only
from their customer portal

14. The results - Management
Customer clicks
manage cloud
SSO to cloudstack?
Customer manages
services on cloudstack
personalized webpage
sso x domain is not supported :-(
ldap and 2fa are

15. The results - Billing
Customer billing records
billing records
via api

16. Some of problems faced
What exactly does the customer want to sell?
How does it map to cloudstack?
Definition of terms
Different programing models and systems
Developing with the APIs means knowing cloudstack
Defining Networking and services
SSO ?
I’m the customer you tell me how to do it

17. ON BOARDED