The document outlines a campaign to encourage Oregon residents to travel more than 150 miles from their homes to experience different parts of the state and build a sense of community and pride in being Oregonian. The campaign would utilize Oregon's scenic byways and sesquicentennial celebrations to showcase places and events that embody what it means to be an Oregonian. It would include a website for planning trips, advertising through various channels, and providing certificates and prizes to residents who participate.