The document discusses various elements from the movie poster and trailer for "I Am Legend" that are intended to promote interest in the film. It notes that Will Smith's presence as the lead promotes the film due to his past successful roles. The color scheme and setting depict a decaying post-apocalyptic New York City to create realism. Images of Smith as the lone survivor in a deserted city promote him as the heroic protagonist and generate tension.

1. Atmosphere and weaponry shows certificate could be anything 12 and above<br />Tagline, used to create interest.<br />Will Smith publicises film title, makes people want to see it more because of the films he has done before.<br />Warm weary coated colour scheme show how New York is just dusk and decay, also promotes realism of the infertile land.The sun in the background shines upon Smith, this gives him the status of a hero, and this is recognisable in Will’s earlier roles as he plays as a protagonist.Rural area being condemned by the wild suggests that the city has been lifeless for a long time.Rough clothing promote danger Animals breaching City Further suggests desertion.I Am Legend title is the same font as the novel created in 1954 by Richard MathesonGun promotes genre, Action. Surroundings promote sci-fi Brooklyn Bridge destroyed creates tension; a land mark like that being disorientated brings interest into the film.<br />