Hyper-personalization: Retail sustainability through digital clienteling_Tulip_Mulberry

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Retailers can use digital clienteling to achieve hyper-personalization and drive sustainability in their businesses. Digital clienteling uses technology to understand individual customers and their shopping preferences, allowing retailers to provide tailored recommendations and a more personalized shopping experience. This hyper-personalized approach can help retailers strengthen customer loyalty and reduce returns/waste.

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Hyper-personalization: Retail sustainability through digital clienteling_Tulip_Mulberry

Elaine Rubin, President of Digital Prophets Network, discussed optimizing customer experience through personalization. She emphasized that businesses need to match customer needs by reengineering how they organize and serve customers. Specifically, companies should focus on delivering experiences that are relevant, valuable, authentic, and timely based on customer insights and behavior. This will require convergence of data and channels to impact company structure and decisions in order to achieve true customer centricity.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Aggregage

https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer? In this session you’ll learn: • The integral relationship between payment experience and customer satisfaction • Proven methods for optimizing the checkout journey • Leveraging payments data for personalized marketing and enhanced customer loyalty • Gain invaluable insights into consumer behavior across online and offline channels through data

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