Director analysis

1. Hype Williams

2. Industry
• Hype Williams is an American film director,
screenwriter, film producers and music video director.
He was born in Queens, New York and started out by
putting his graffiti tag via store fronts, local billboards
or playgrounds.
• He began working with Classic Concepts Video
Productions which created his first major opportunity to
get into filmmaking.

3. Collaborations
• In 1996, Hype Williams was awarded best director of the year for
the Billboard Music Video. Also in 1996, he got the Jackson Limo
Award for Best Rap Video of the Year for the Busta Rhymes video
“Woo Hah!! Got You All In Check”.
• In 1997 he was awarded the MTV Video Music Award in the Best
Rap Video Category for Will Smiths “Gettin’ Jiggy Wit it” and Best
Group Video for TLC’s “No Scrubs” in 1999.
• In 2006, Hype Williams got the BET Award for Best Director for
Kanye West’s “Gold Digger”. Kayne is the artist who Williams has
worked with the most, with a total of twenty collaborations. Not far
behind West is is Busta Rhymes who has collaborated with Hype
Williams on sixteen videos.

4. Style
• A main style favoured by Williams was the use of the Fisheye
lens, however he decided to stop using this style by 2003 as
the director experienced his lowest level of of production
activity. His other styles include deep focus, smooth cutting,
slow motion action, street like fantasy and cinematic qualities.
• A signature style Hype Williams
uses is combining a center camera
focus on the artists body from the
torso upward and a solid background
colour with a soft different colour light
being shown in the center of the background.