The Auteur Theory
• This theory suggests that a director can use the
commercial apparatus of film making in the same way
that a writer uses a pen or a painter uses paint and a
• The auteur theory reflects the directors personal creative
vision through their work. They are recognized through
what they do as they always use it in their work.
• Chris Cunningham is a British music video film director
and video artist. He has worked with groups such as
Autechre and Aphex Twin. Aphex Twin "Come to
Daddy" and "Windowlicker" are two of his best known
• Cunningham uses the Auteur Theory in is videos, his
themes include dark unusual narrative, this could portray
a gothic, creepy, scary visual.
• Harold better known as "Hype" Williams was born 1970.
Hype is an American music video and film director.
• Hype Williams is on of many music video directors who
us the Auteur theory in their work.
• Hype Williams has created a many music videos and has
worked with a number of R&B, Hip-Hop artists including
The Notorious B.I.G ,LL Cool J, Missy Elliott, Busta
Rhymes, Nicki Minaj and many more
Nicki Minaj: Stupid Hoe
• "Stupid Hoe" is a song by Trinidadian-American hip
hop artist Nicki Minaj. It was released on December
20, 2011. It was produced by Diamond Kuts, the
video for the song was shot and directed by Hype
• This videois described as an anthem to Minaj's
female haters. This is a performance video as the
artiest is performing her song throughout.
• The video begins with a close-up of Minaj's mouth
syncing the words of the song as the background and
colour of her lips change to the song beat. There is a
shot where Minaj has extreme blue eye make-up,
mimicking the cover to the 1985 Grace Jones album
Island Life. the pace of the editing is fast as it fits the
pace of the song.
Busta Rhymes: Put your hands
where my eyes could see
• "Put Your Hands Where My Eyes Could See" is
a song by American rapper Busta Rhymes from
his second studio album When Disaster Strikes
(1997). The song is best remembered by its
music video, directed by Hype Williams, a
main feature is when Busta wakes up, gets
dressed and brushes his teeth along with his
maids. The video is based on John Landis's
1988 film Coming to America.The chorus is a
well choreographed dance routine which is
followed by Busta running with an elephant in
glowing tribal African make-up and outfit. The
video received heavy rotation on both the MTV
and BET networks.
Kanye West: All of the
• "All of the Lights" is a song by American hip hop
recording artist Kanye West, released January 18, 201.
including John Legend, The-Dream, Elly Jackson, Alicia
Keys, Fergie, Kid Cudi, Elton John, and Rihanna.
• "All of the Lights" was featured for the first time on
"Runaway"—a 35-minute film about West's "true labor of
• This video has been given a warning that "potentially
trigger seizures for people with photosensitive epilepsy"
and removed its opening prologue and neon credits.
• The beginning of the song starts with a black and white
filter introduction to the narrative. When the song starts it
there is big, bold ,colourful font flashing on the screen with
the lyrics while the artist Rihanna is singing the chorus.
Hype Williams Auteur
• In the three music videos produced by Hype
Williams that I am analysing I can see that he uses
bright acid colours along side dark backgrounds.
The effect of this is to make the colours stand out.
When the bright lights are shown in each of the
music videos they are flashing to a fast pace edit. In
the Nick Minaj video there is a lot secondary
colours flashing contrasting with a dark
background. Kanye West is similar to Nicki Minaj’s
video. The difference between them two videos and
Busta’s video is that he has more pastel colours
however also contrasting with a dark background.
Hype Williams Auteur
• In many of the videos Hype William’s has produced he uses big titles eg in
Kanye West- All of the lights & Nicki Minaj- Stupid Hoe ,this make the lyrics
to the song stand out. In “all of the lights” the lyrics are on the screen for the
first chorus of the song. The lyrics flash on the screen in bright colours fitting
the pace of the song. When the audience watch this video it allows them to
sing along to the chorus and learn the lyrics. In Nicki Minaj’s video it is
slightly different as the only big font on that appears on the screen is “Stupid”
this emphasizes what she is singing about. The video Busta Rhymes: Put your
hands where my eyes could see doesn't consist of big font in the video,
however I know that this is part of Hype Williams Auteur Theory because he
uses it in a few other video such as Kanye West- Gold Digger.
Hype Williams Auteur
• In some of Hype William's video he alters the speed of
the editing in order to make it look robotic. This is
effective and interesting way to make the video look
more interesting. This is used in all of the videos I have
been analysing. Nicki Minaj’s videos commonly use this
effect in her videos as it fits the character she portrays to
the audience. This effect is effective in “all of the lights
because it illustrates the title of the song. Busta’s video is
very abstract and unusual so the fast pace editing fits and
works well with the style of the video.