This document outlines a marketing plan with the main objective of keeping attention high on a machine called Hybrid over the next few months. It involves communicating with current and potential new clients and stakeholders through newsletters, targeted press releases, and social media. It also details creating visual and support materials like a video and catalogues to promote Hybrid. Plans are outlined for search engine optimization of the Hybrid website and a launch event for Hybrid in October 2014.

1. Marketing Hybrid Marketing
Activities

2. Objectives
Main Objective: Keep attention on the machine high during the next months
Communication towards Clients
Communicate more with actual
CMA clients
Communication towardsnew stakeholders
Open new communication channels
with potential new stakeholders
Communication towardstheMedia
Create privileged relationships
with Endimic media and quality
press
Visual and SupportMaterial
Create Visual (Video) communication and support
material (catalogues & gadgets) that reinforce
communication
SEOActivities
SEO Activities for the domain
www.hybridastoria.com
Event
Definitively launch the Hybrid at Trieste (23-25 October,
2014) along with the business development of the
product. Intermediate step: World of Coffee Rimini (10-
12 June, 2014)
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3. CommunicationtowardsClients:
Clients already in the portfolio
Definition of a specific mailing list
Work with the company to come up with a mailing list of interested or
potentially interested companies to create consensus around the Hybrid
product (marketing managers, Company CEOs, etc. Italy/abroad (Acquire
Database)
Production of monthly newsletter with news
related to the world of Hybrid (newsflashes,
updates, upcoming appointments, stories,
concept).
Send monthly newsletter to promote the website
Send specific invitation to Hybrid at the trade
fairs in Rimini and Trieste
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Communicationtowards new stakeholders/Opinion Leaders
03

4. CommunicationtowardsMedia
Sent targeted press releases
01
Specialized Press ITALY and
international
General press ITALY and
International
03
Create privileged
contacts with Life
Style/Trend/Tech
nology magazines
to promote the
product
04 05’
Develop Social
NetworksInvitationstoevents
and possible visits to
the company
02
04

5. Visual and Support Communication
Video
Produce and launch a Hybrid mood
video and mini-video dedicated to
HY
1. Through social media create
viral buzz around the above
mentioned video.
2. Communicate launch of the
video to the media .
3. Launch Hybrid video on
Facebook and acquire “Likes” and
FB ads.
4. Optimise YouTube.
Catalogues
Produce a Hybrid catalogue with a
“different format”
ref: Trieste trade fair
Gadgets
s
Study gadgets to launch the
machine
Massive Gadget: Bags in TNT,
Collection of stencils for latte Art
(Kid line, line with the machine’s
logo,
Special Gadget: Cover for I-Phone?
Promo: Stickers (brand and/or
machine),
Kit
Folder with quality material,
Catalogue, Pen, USB Stick with a
shape customized to the brand,
block notes, adhesives,
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6. DettaglioOttomizzazioniSEO
06
Campagna SEO iniziale Campagna SEO - ONPAGE Campagna SEO - OFFPAGE
Social Signals Modifica di alcuni testi Social Bookmarking Entries
Link con anchor text del brand/nome dominio Aggiunta di alcuni testi Link wheel Content Writing
Ottimizzazione META TAG : description, title... Blog Links
Ottimizzazione TAG HTML : h1,h2, p... Press Release Writing
Monitoraggio risposta di Google e conseguenti
aggiornamenti
Public Webdirectories
Altri servizi SEO come Social Signals, .gov/.edu
links e molti altri

7. Presentation of paper materials
Gadgets, etc.
Launch a contest
Create dedicated stand
Event(TriesteCoffee)
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