Ferrari is an Italian luxury sports car manufacturer based in Maranello, Italy that was founded in 1929. It is best known for making high-performance sports cars and has raced successfully in Grand Prix and Formula 1. Ferrari uses advanced technology and information systems in its Formula 1 racing division to gain competitive advantages through telemetry, engine and chassis design, and aerodynamics. It outsources some engine development work to companies like Tata Consultancy Services while its main competitors in the luxury sports car market include Lamborghini, Porsche, and Aston Martin.

1. AKHIL KASHYAP CHITKARA UNIVERSITY

2. Company Overview Ferrari who? Manufacturer of Italian racing cars and high-performance sports cars Located in Maranello, Italy Emilia-Romagna region Manufacturing since 1946(?) Racing since 1929 Employees (2011): 2968 Sales(2011): $1,582.8 million Market share: < 1%

3. HEADQUARTER OF FERRARI

4. Company Overview Founder – Enzo Ferrari (1898 – 1998) Worked for Alfa Romeo Scuderia Ferrari

5. Company Overview History of the logo Italian WWI hero – Count Francesco Baracca Prancing stallion Yellow – the color of Modena, Enzo’s hometown SF – Scuderia Ferrari literally means “Ferrari Stable” but is translated as “Team Ferrari” History of the logo Italian WWI hero – Count Francesco Baracca Prancing stallion Yellow – the color of Modena, Enzo’s hometown SF – Scuderia Ferrari literally means “Ferrari Stable” but is translated as “Team Ferrari”

6. LOGO Changes in ferrari logo

7. Company Overview Ferrari in the racing world Italian Races Alfa Romeo’s racing team Grand Prix Michael Schumacher

8. Product Ferrari High performance vehicles Carrozzeria Scagliette - program to allow clients to personalizing their cars A statement of class

9. Information Technology Formula 1 Racing division governed by International Automobile Federation (RIA) One of the most expensive sports in the world; teams collectively spend > $2.8 billion to compete Extremely technology centric It all started with turbos in 1992… 1/10th of second separates the winner from everyone else Strict rules over engine and car design encourage aggressive technology investment for competitive advantage

10. Information Technology Formula 1 is the focus of Ferrari’s technology investment Racing is Ferrari’s heritage Integration is a competitive advantage Ferrari only company that designs and manufactures both engine AND chassis Car design cycle ≈ 9 months Design = 6 months Manufacture = 3 months Technology key to meeting timeframes! F1 technology then trickles down to commercial vehicles Paddle shifters, independent suspension, disc brakes…

11. Information Technology Primary uses for information technology Telemetry Real-time collection/analysis of car performance during a race Over 500 different characteristics measured in real-time Design Engine Weight reduction Power (engines already produce > 800 bhp) Chassis Weight reduction Aerodynamics/Downforce

12. Information Technology PTC CAD/CAM software Ricardo Dedicated CFD program for engine flows CRF (Fiat Research Center) Data acquisition packages General Electric Commercial aircraft engine operation new material research Massachusetts Institute of Technology Combustion research Shell Lubricants SKF Bearing technology AMD Data center Acer Workstations Key Information Technology Providers

13. A Global Presence Ferrari sells ≈ 4,300 high-performance sports cars a year Prices $140,000 - $260,000 To safeguard exclusivity and high value, the company has set a self-imposed production limit Models F430 Scaglietti

14. FEW MODELS OF FERRARI

15. A Global Presence cont… Beginning in 1979, the North American import and distribution of Ferraris was handled by Fiat SpA In 1990 Ferrari North America was established The company imports and distributes its vehicles from Maranello, Italy The exports are done through a network of more than 300 sales and service centers in 45 countries

16. Ferrari Clientele Ferrari's main markets are: United States Germany Great Britain Italy The countries of the Pacific area Switzerland 90% of all production is exported. Total units sold worldwide: 6,099 (Ferrari 4,072, Maserati 2,027) Major market sales in 2000 The portfolio of orders taken by the dealership network is far higher than the numbers of cars that Ferrari can actually deliver.

17. Outsourcing Ferrari Outsourced Engine Development Ferrari and Tata Consultancy Services (TCS), Asia’s largest software company, have concluded a deal which calls for TCS to provide IT and engineering services for the development of Ferrari’s Formula 1 racing car TCS solutions would include car electronics, safety, aerodynamics, and troubleshooting

18. Competition Ferrari’s are considered high-end luxury vehicles Main competitors Lamborghini Gallardo, Murcielago Porsche 911 GT2, Boxter S, Carrera GT Aston Martin V12 Vanquish S, DB9, V8 Vantage