Ferrari

1. NAME UMER WALEED
NAME MEYLIS
NAME MINHAJ
NAME NARENDRA

3. FERRARI AUTOMOBILE COMPANY
 Ferrari is an Italian company producing sports cars
since 1947 based in Maranello.
 Founded in 1928 by Enzo Ferrari
 Today one of the most successful sports car
company in the world.
 Products of ferrari.

5. FERRARI COMPANY COMPETITORS…

6.  Ferrari has had a long-standing relationship with
Shell Oil
o Ferrari supply Formula of
engines to F1 team
over the years,
o V premium oil contract
with shell oil (white fuel)
PartnershipsTechnical

7. PERFORMANCE
 From the Vintage to modern
car not compromise on quality
 Racing cars
 Best for car enthusiastic
COMPANYS CHALLENGE
The company is facing many challenges but the most
difficult is organizing races and sponsoring them
 safety
 Rules
 Fare decision
 Winning race

8. VISSION AND FUTURE PLANS OF COMPANY
 All Ferrari will be hybrid
in year 2019
 Making of formula one
engine
 Cut emission and fuel
consumption
 Moving towards electrification

9. FERRARI GLOBALIZATION
 Ferrari sells ≈ 4,300 high-performance
sports cars a year
 Prices
$140,000 - $260,000

12. References
 Ferrari Official Website: http://www.ferrari.com
 Wikipedia: http://en.wikipedia.org/wiki/Ferrari
 Book: Keller, K. (2013). Strategic Brand Management: Building,
measuring and managing brand equity (4th Ed.). Harlow: Pearson
Education Limited.