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- 1. Photo Credit: Robert MacDonald REBRANDING PROPOSAL PRESENTED BY KYLIE ENNS
- 2. Indifferent Establish the mind : Awareness and consideration Mind Shift: Drive the new brand and reinforce the current values Mind Share: Get more attention than the competitors How? 1. Mass advertising (digitally and printed) Targeted digital ads PR Campaigns Involvement in the community (sponsorship) THE BRANDING CURVE STAGE #1
- 3. Like It Maintaining the relationship Drive acquisition of new visitors and residents Get more visitors to rate / recommend / review their experiences The emotional connection How? 2. Surveys, Newsletters & Press releases Facebook and Twitter interaction with the community Stay current and up-to-date THE BRANDING CURVE STAGE #2
- 4. Love It Separate yourself from the competition Involvement in the community Promotion of sustainability initiatives (solar panels on town buildings) Cross sells: Promote local businesses and events to drive more focus to the community as a whole How? 3. Sponsorship of events Facebook and Twitter promotion of live events Customer service Create experiences THE BRANDING CURVE STAGE #3
- 5. Beloved Continue the magic and stay involved Create and maintain the feedback loop from consumers to tighten relationships Continue to improve How? 4. Brand display - keep the message simple and consistent Take advantage of the social media marketing opportunities Listen to what your consumers are saying Provide feedback that is consistent with the brand THE BRANDING CURVE STAGE #4
- 6. BRANDING VISUALS AKA - “THE FUN STUFF”
- 7. PAST, PRESENT & FUTURE LOGO DESIGN
- 8. hello. Samsumi-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 34 789!@#$%*()[]}{;’/:”<>? 2 56 Huntsville Muskoka FRIENDL FONTS Y SANS SERIF TYPEF ACE
- 9. UNIFIED, MODERN LOOK REBRANDING PROPOSAL
- 10. SIMPLE, CLEAN & FUN BUSINESS CARD DESIGN
- 11. CUR REN T DE SIGN January 9, 2014 "Grandview Condominium Owner" Dear Sir/Madam: The Town of Huntsville has received a letter from the owners of the Grandview Resort property concerned that the Grandview condominiums may not be being used in accordance with the Town of Huntsville Zoning By-Law. This has reduced the potential viability of reopening the resort on the property. I would like to host a meeting with all affected parties to determine a suitable solution to this issue. I think I speak for the majority of the residents of Huntsville in saying that we would like to see Grandview return to the great resort and hotel that it has been in the past. As a condominium unit owner, this issue affects you greatly and I encourage you and/or your representative to attend the meeting to provide your input and ensure that you are fully informed of the issues. I look forward to receiving your input on getting Grandview back to its former status. The meeting details are as follows: Location: Algonquin Theatre Huntsville Civic Centre 37 Main Street E., Huntsville Date: Saturday, February 1, 2014 Time: 10:00 am If you require any further clarification on this issue, please feel free to contact Chris Marshall, Director of Planning at 705-789-1751 ext 2353 or chris.marshall@huntsville.ca 37 Main Street East Huntsville, ON | P1X 1R1 Yours Truly, Claude Doughty 705-789-1751 1-888-696-4255 Fax: 705-789-6689 TTY: 705-789-1768 Claude Doughty, Mayor www.huntsville.ca TOUCH THE PAST, EMBRACE THE FUTURE NEW VERSUS OLD LETTERHEAD DESIGN
- 12. ORGANIZED & BRANDED STATIONARY DESIGN
- 14. GET NOTICED PRINT & ONLINE AD DESIGN
- 15. CUR REN T DE SIGN ONLINE PRESENCE WEBSITE DESIGN
- 16. ANYWHERE YOU GO MOBILE SITE READY