When growing a business it is very easy to get focused upon the serious side of promoting your products and services. By entertaining your audience, and making them laugh we can often gain better results. Of course it is important to be professional and taken seriously, but this should not prevent us from demonstrating that we enjoy what we do, and understand what our audience really wants. Companies like Virgin have created a global brand by recognising the importance of entertaining consumers, being honest about weaknesses, and by not taking themselves too seriously.

1. HUMOUR AND BRAND PERSONALITY