Google organise information across our world to make it accessible and usable for all. Google is renowned for Google Search, Google Analytics, Ad words, PPC Advertising, Google Plus, Google News, Gmail, to name but a few. Google allows employees can spend 20% of free time working on any project they choose. This ensures that all employees can participate in creative thinking. Innovation is considered to be a vital component of the business in order to ensure the business stays competitive, and aware of trends within the marketplace.