2. ● Defines the nature of the
society, ideas, norms, and
values
● Guides the individuals along
the norms that express
society’s needs and values
CULTURE VS. PERSONALITY
3. CULTURE
Most anthropologists would define
culture as the shared set of (implicit
and explicit) values, ideas,
concepts, and rules of behaviour
that allow a social group to function
and perpetuate itself.
is derived from the Latin word “cultura” which means care or cultivation
4. CULTURE
Edward Burnett Tylor
• English anthropologist regarded as the founder of cultural
anthropology.
His most important work, Primitive Culture (1871), influenced
in part by Darwin’s theory of biological evolution, developed
the theory of an evolutionary, progressive relationship from
primitive to modern cultures. He is best known today for
providing, in this book, one of the earliest and clearest
definitions of culture, one that is widely accepted and used by
contemporary anthropologists.
Culture – a complex whole which includes
knowledge, belief, art, morals, law, custom, and
any other capabilities and habits acquired by man
as a member of society.
5. CULTURE
Across these theories, there were seven (7)
identified basic elements that anthropologists agree
that are critical to any theory of culture:
o Culture is learned.
o Culture uses symbols.
o Cultures are dynamic, always adapting and
changing.
o Culture is integrated with daily experience.
o Culture shapes everybody’s life.
o Culture is shared.
o Understanding culture involves overcoming
ethnocentrism.
6. PERSONALITY
The term personality is derived from the Latin word
“persona” meaning a mask or character.
Personality is a patterned body of habits, traits,
attitudes and ideas of an individual as these are
organized externally into roles and statuses and as
they relate internally to motivation, goals and
various aspects of selfhood.
It is a term used in routine life as the distinctive way
a person thinks, feels and behaves.
7. Sigmund Freud’s Theory
of Personality
Personality is a form of biological
determination and that socialization was a
process characterized by an internal struggle
between the biological component and the
social-cultural environment.
id ego Super ego
The original
system of the
personality and
the matrix within
which the ego
and the super
ego become
differentiated.
Is the executive
of personality
and is the
mediator
between the
needs of the
organism and
the objective
world of reality.
The social
component
The internal
representative of
the traditional
values and
ideals of society
as interpreted to
the child by its
parents.
Sigmund Freud
an Austrian neurologist and the
founder of psychoanalysis
8. Sigmund Freud’s Theory
of Personality
the id is the component of personality that forms the basis of
our most primitive impulses.
the ego is based on the reality principle — the idea that we
must delay gratification of our basic motivations until the
appropriate time with the appropriate outlet. The ego is the
largely conscious controller or decision-maker of personality.
the superego is the ethical component of the personality
and provides the moral standards by which the ego
operates. The superego's criticisms, prohibitions, and
inhibitions form a person's conscience, and its positive
aspirations and ideals represent one's idealized self-image, or
“ego ideal.”
9. ● Personality as formed through the
process of enculturation or
socialization.
● Personality development is a result
of the transmission of the culture of
a society.
● A society’s culture, including its
worldview, influences the
individual’s behavior.
CULTURE VS. PERSONALITY
Cultural Anthropologists view…