Humanizing the Tyson Foods Brand with Story Branding.pdf
•
0 likes•231 views
Tyson Foods has grown over 50 years to become a major global food brand. It faces challenges in meeting changing consumer demands for plant-based options and concerns over meat consumption and brand trust. Tyson addresses these through new product lines, sustainability initiatives, and maintaining ethical sourcing standards. Its story branding highlights its history of growth and values of trust, sustainability, and community involvement to connect with consumers.
Report
Share
Report
Share
Download to read offline
Recommended
New refrigerated transport solutions
The document discusses refrigerated transport solutions for food and pharmaceutical professionals. It outlines regulations for maintaining cold chains for temperature-sensitive goods during transport. These include HACCP, ATP, and directives for food hygiene, quick-frozen food, and pharmaceutical logistics. A new solution is proposed using mobile refrigerators and freezers with professional specifications that can be easily loaded into and off of standard vans to provide flexibility. The Euroengel product range is introduced, which meets regulatory temperature ranges and includes models from 22 to 915 liters.
Food not just as matter of taste
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
Company Analysis
Tyson Foods is a large food production company that processes meat including beef, chicken and pork. It has over 57 production plants worldwide and employs over 124,000 people. The company aims to be the world's top protein provider while maximizing shareholder value and maintaining a positive work culture. Tyson's mission is to produce high quality, affordable food in a responsible way.
tyson foods 2007 Sustainability Report
The document is Tyson Foods' 2007 sustainability report, which provides information on the company's economic, social, and environmental performance. It discusses Tyson's commitment to sustainability in areas such as ethics and governance, employee relations, food safety, animal welfare, and community involvement. The report also outlines Tyson's strategies and goals for optimizing operations, expanding internationally, and developing innovative food solutions.
Food Marketing A Primer
Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku
Food Transparency 2017
This document discusses the rise of consumer demand for transparency in the food industry. It notes that consumers now prioritize factors like clean eating, labeling, farming practices, and animal welfare over questionable diets and fads. Nearly all consumers believe transparency about ingredients and production is important. While millennials are vocal advocates for these issues, surveys find consumer concern spans all demographics. Food companies that address priorities like health, safety, and sustainability can gain loyalty. Maintaining trust requires transparency across a company's operations and engaging with consumers online.
A detailed study to analyze the business strategy of whole foods market inc
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
March 2015 Investor Presentation
- The document provides forward-looking statements about Tyson Foods' expected performance and notes factors that could cause actual results to differ from expectations.
- It cautions readers not to place undue reliance on forward-looking statements and lists 19 factors that could cause actual results to differ.
- The document is Tyson Foods' investor presentation from March 2015 that provides an overview of the company, its financial trends and outlook, and priorities for cash allocation.
Recommended
New refrigerated transport solutions
The document discusses refrigerated transport solutions for food and pharmaceutical professionals. It outlines regulations for maintaining cold chains for temperature-sensitive goods during transport. These include HACCP, ATP, and directives for food hygiene, quick-frozen food, and pharmaceutical logistics. A new solution is proposed using mobile refrigerators and freezers with professional specifications that can be easily loaded into and off of standard vans to provide flexibility. The Euroengel product range is introduced, which meets regulatory temperature ranges and includes models from 22 to 915 liters.
Food not just as matter of taste
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
Company Analysis
Tyson Foods is a large food production company that processes meat including beef, chicken and pork. It has over 57 production plants worldwide and employs over 124,000 people. The company aims to be the world's top protein provider while maximizing shareholder value and maintaining a positive work culture. Tyson's mission is to produce high quality, affordable food in a responsible way.
tyson foods 2007 Sustainability Report
The document is Tyson Foods' 2007 sustainability report, which provides information on the company's economic, social, and environmental performance. It discusses Tyson's commitment to sustainability in areas such as ethics and governance, employee relations, food safety, animal welfare, and community involvement. The report also outlines Tyson's strategies and goals for optimizing operations, expanding internationally, and developing innovative food solutions.
Food Marketing A Primer
Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku
Food Transparency 2017
This document discusses the rise of consumer demand for transparency in the food industry. It notes that consumers now prioritize factors like clean eating, labeling, farming practices, and animal welfare over questionable diets and fads. Nearly all consumers believe transparency about ingredients and production is important. While millennials are vocal advocates for these issues, surveys find consumer concern spans all demographics. Food companies that address priorities like health, safety, and sustainability can gain loyalty. Maintaining trust requires transparency across a company's operations and engaging with consumers online.
A detailed study to analyze the business strategy of whole foods market inc
The purpose of this study is to understand the business philosophy behind the Whole Foods Market Inc which is the largest natural and organic foods supermarket in USA. The study will look in to the business strategy of the company along with firm specific resources and capabilities. Further, study will evaluate the future challenges and opportunities for the company.
March 2015 Investor Presentation
- The document provides forward-looking statements about Tyson Foods' expected performance and notes factors that could cause actual results to differ from expectations.
- It cautions readers not to place undue reliance on forward-looking statements and lists 19 factors that could cause actual results to differ.
- The document is Tyson Foods' investor presentation from March 2015 that provides an overview of the company, its financial trends and outlook, and priorities for cash allocation.
Elster Literature Review, March 2015
This document summarizes an article that discusses the ethics of nutrition marketing and labeling of packaged foods. It notes that while marketing is not inherently unethical, food companies prioritize profits over customer health. Nutrition claims on labels can mislead consumers by implying health benefits without evidence. Specifically, "nutrient content claims" about vitamins and minerals do not require proof of health effects. The FDA allows vague claims that could mislead consumers. Marketing often targets children using products high in unhealthy ingredients. Sugar is highly addictive yet used in children's foods and cereals. Location of fast food in hospitals can mislead consumers into thinking the food is healthier. Some claims about antioxidants do not meet FDA guidelines. Overall, the document questions whether
Running Head Whole Foods, Inc. .docx
Running Head: Whole Foods, Inc. 1
WHOLE FOODS 6
Introduction
The purpose of this project is to provide a strategic plan for Whole Foods, Inc. This strategic plan will be composed of identifying strategies and how they are used at the corporate, business, and functional levels of Whole Foods Market. The following areas will be analyzed: vision, mission, organizational background, long term objectives, strengths, weaknesses, opportunities and threats.
Vision and Mission Statement
“The mission statement should define the purpose of the organization, customers, products or services, markets, philosophy, and basic technology” (Characteristics of a Mission Statement, n.d., para.7). Whole Foods Market is a company whose vision and mission statements are expressed through its core values. WFM focuses on providing the highest quality of natural and organic products, satisfying customer needs, promoting excellence in their team members, and exercising stewardship over shareholder investments. The mission also ensures to address their stakeholders by expressing social and environmental responsibility to the local and global communities.
Background Organization
John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods merged with Clarksville Natural Grocery owners Craig Weller and Mark Skiles to form the original Whole Foods Market in 1980 located in Austin Texas. Boasting with a staff of 19 personnel, Whole Foods Market was seen as an immediate success due to the high demand for natural food supermarkets in the U.S. Today, the company is one of the top leaders in organic sells with more than 430 stores, throughout the U.K., Canada and 42 U.S. states (Whole Foods News Facts). The company continues to provide the best natural and organic foods while maintaining strict quality of standards.
Mackey, cofounder and CEO believes Whole Foods Motto – Whole Foods, Whole People, Whole planet sets the standard for reaching far beyond just a food retailer. He attributes the success in fulfilling the vision by marketing high-quality natural and organic foods to communities helping to change the eating habits of individuals in a way that attribute to the longevity of life and health.
In 2015, Whole Foods Market placed No. 18 on Fortune’s World’s Most Admired Companies’ list as well as No. 25 on the list of companies that have the best corporate, social, and responsible reputations among the U.S. public. COO, A.C. Gallo states “Whole Foods Market has consistently stayed true to its mission by putting a clear set of core values into practice that actively help make our planet a healthier, more prosperous, and more sustainable place” (Whole Foods Newsroom, 2015).
Industry Analysis
The natural and organic food indu.
Fairr sustainable protein_dd_09_feb_2018
This document discusses the growing market opportunities and risks associated with alternative proteins as consumer demand shifts away from conventional animal proteins. It notes that global meat consumption is projected to increase 13% in the next decade, exacerbating environmental and social impacts. However, plant-based foods sales are rising as millennials adopt flexitarian diets. The four main drivers of protein diversification outlined are: 1) growing market opportunity for plant-based foods, 2) innovation in food technology, 3) increasing awareness of environmental and social governance impacts of intensive livestock production, and 4) advocacy and regulation to moderate animal protein growth. The document examines these shifts and their implications for food companies and investors.
Most Trusted Nutritional Manufacturers in 2022.pdf
Insights care mapped the journey of prominent organizations that are reshaping the future of healthcare industry through latest edition "Most Trusted Nutritional Manufacturers in 2022"
TSN investor presentation may 2015
This document provides forward-looking statements and cautions readers that actual results may differ materially from expectations. It identifies 19 factors that could cause actual results to differ, including economic conditions, commodity costs, market conditions, operating efficiencies, commodity purchasing risks, access to foreign markets, disease outbreaks affecting livestock, labor availability and costs, food safety issues, consumer trends, loss of large customers, litigation results, weather impacts, leverage risks, regulatory changes, acquisition integration risks, IT security breaches, and advertising effectiveness. The presentation also introduces Tyson Foods' executive leadership team.
Industry and Competitive AnalysisRunning head I.docx
Industry and Competitive Analysis
Running head: INDUSTRY AND COMPETITIVE ANALYSIS
1
INDUSTRY AND COMPETITIVE ANALYSIS
2
Dominating the snack food industry with their chips, pretzels, and party mixes, Frito-Lay, an entity of PepsiCo, has been relentlessly focusing on launching a new health conscious chip for those seeking a greener alternative (Fox News, 2016). While building one company inside of another, Frito-Lay has taken a proactive approach to creating high-end snacks that would appeal to customers with a healthy lifestyle (Harris, J. 2014). In effort to launch this new chip successfully, Frito-Lay’s marketing team must consider any marketplace changes, consumer needs, and snack food competitors.
Describe in detail your product/service offering.
Frito-Lay believes that snacking should be satisfying and fun, but snacks aren’t just snacks anymore. For instance, more families are beginning to include chips, as side dishes to their meals. As more people are choosing chips over fries, more consumers are looking for chips that are healthier, satisfying, and inexpensive. While customers are pacing up and down the chip aisles, Frito-Lay is strategically planning and taking a proactive approach to launch their new low-fat, organic, chips— Skinny Chip.
Skinny Chip is similar to the original Lay’s potato chip; except it is made of wheat and all-natural ingredients. The gluten-free, no GMO, and organic Skinny Chips describes the company’s sustainability. Not only is Skinny Chip, Frito-Lay’s new flavor, Skinny Chip is packaged in Frito-Lay’s first re-sealable bags. The chips will target valued customers, health and environment conscious consumers, as well as meet the ever-changing consumer needs.
Determine market needs (justification for your choice of product).
As dieting and healthier snacking has become a fad, more and more consumers are preferring healthier, organic, and locally sourced ingredients in their snacks. Marketers at Frito-Lay, struggled whether to produce a new chip to meet the changing consumer preferences or just continue with a low fat version of their popular Lay’s potato chips. To meet market demands, PepsiCo will launch its “Skinny Chip” program in 2016, to help consumers identify healthier snack food choices (Harris, J. 2014). In order for them to be successful with the launch of Skinny Chip, they determine their consumer and market needs, by conducting market researches and surveys. These tools will allow customers the opportunity to give feedback and share their ideas for flavors of chips, cost, and ingredients for Skinny Chip.
While keeping the composition of their original Lays chips, there were several factors that affected consumers’ relationships with snack foods. Some factors included the cost of the chips, chip packaging lacking healthy sight words, and a sense of convenient freshness. For instance, surveys resulted how more consumers preferred chips packages that are re-sealable; displ.
Investing in superfoods: Sustainable Solution or Passing Fad?
Presentation on the emerging trends of superfoods in health and wellness consumer product foods with considerations for building sustainable international agricultural supply chains using the examples of coffee and chia.
Running Head BUSINESS PLAN .docx
Running Head: BUSINESS PLAN
BUSINESS PLAN 6
The Choice of Business: Preserving the World through Fresh Foods
Argosy University
January 2, 2019
Business Plan: Preserving the World through Fresh Foods
The initiative is a business plan that is aimed at establishing greenhouses which will grow different vegetables such as onions, tomatoes, lettuces, garlic, brassicas, carrots and different types of herbs. Food security is one of the 17 Sustainable Development Goals (SDGs), the world is aiming to achieve. While food accessibility in the United States has not been a major issue, access to quality food has been remained to be an issue of concern among Americans (Rubatzky & Yamaguchi, 2012). Quality food is expensive and, therefore, not many people can afford it in the required amounts. The initiative aims at enhancing food security by the engaging in agribusiness hence developing crops that are safe for consumption at lower prices.
Vision, Core Beliefs and Culture
The vision of the initiative is to achieve food security in the United States of America by providing cheap quality vegetables for the entire American population. The mission of the initiative would, therefore, be to become a highly profitable company through the production of quality vegetables and making sales at affordable prices to all Americans. The first major core belief of the business would be accountability, which will involve taking responsibility for all the tasks associated with the company. Integrity is another significant core belief which will involve being committed to excellence, consistency, and honesty. Respect is another major core belief the company will uphold. Teamwork and transparency are also key to ensuring the company achieve its goals, mission, and vision.
Social Responsibility Commitment
The business aims at creating a culture of customer focus, whereby most decisions and activities will always focus on how they impact the customers. Customers’ needs will thus be a major priority in dictating the quality of products and also performing other important activities such as marketing, adverts, and channel for sales. The company will be socially committed to championing healthy food consumption, which is important in avoiding the possibility of various chronic diseases.
Comprehensive Venture Description
As stated previously, the venture will be an agribusiness company that aims at producing vegetables on a large scale. On a three-acre piece of land, the business aims at establishing greenhouses of different sizes and plant various vegetables that will be supplied in all the 50 states of the United States of America. The company will use some of the modern technologies in the establishment of greenhouses. Some crops will be grown while suspended and not necessarily having their .
Macro Trends from Expo West (April 2015)
“Natural” is becoming one of the most alluring terms for both consumers and marketers. As more people seek to lead healthier lives, they’re increasingly turning to toxin-free, natural products. Indeed, the market for natural products has surged in recent years and continues to grow: U.S. consumer sales of natural, organic and healthy products are forecast to grow 64% from $153 billion in 2013 to $252 billion in 2019, a rate nearly double that of mainstream consumer packaged goods, according to New Hope Natural Media, the organizer of Expo West.
This report is based on findings from Expo West, the world’s largest natural, organic and healthy products event. Expo West, which took place March 4-8 in Anaheim, California, brought together more than 71,000 industry members and over 2,700 exhibiting companies. With dozens of panels and hundreds of networking events, Expo West is ground zero for emerging trends and innovative products.
IMC 613 - Brand Audit
Brand Audit for IMC 613: Brand Equity Management. Brand Audit reviews overall health of Plum Organic's brand image and includes recommendations on how to strengthen the brand moving forward.
Nutrition, Diet, and Dietary Guidelines S21
The document discusses the revolving door between government regulatory agencies and food industry lobbyists and how this creates conflicts of interest. It provides examples of former food industry lobbyists obtaining waivers to work at the USDA where they can influence policies around food assistance programs and agriculture in ways that benefit their former corporate employers. This revolving relationship undermines the intended impartiality of government dietary guidelines and food policies.
Tsn investor presentation march 2015
The document contains forward-looking statements about Tyson Foods' expected performance that could differ from anticipated results for a number of reasons. It cautions readers not to place undue reliance on these statements, which speak only as of the date of the document. The document then lists 19 factors that could cause actual results to differ from expectations, such as economic conditions, commodity costs, demand for alternative proteins, outbreaks of disease, and regulatory changes.
Main project
This document provides an introduction and overview of the Parisons Group, a leading business group in Kerala, India. The summary is as follows:
[1] The Parisons Group started as a trading outlet in 1982 and has since expanded to include wheat flour milling and edible oil refining operations across multiple locations in Kerala.
[2] The group is led by Managing Director Mr. N. K. Mohammed Ali and focuses on wheat products and edible oils. It owns several flour mills and is the largest producer of these food commodities in South India.
[3] The document outlines the objectives, mission, vision and organizational structure of the Parisons Group and provides details on its wheat products
Main project
This document provides an introduction and profile of the Parisons Group organization. It discusses that the Parisons Group started as a trading outlet in 1982 and has since expanded to include multiple manufacturing units with a total daily wheat flour milling capacity of 600 MT and edible oil refining capacity of 380 MT. The group is led by Managing Director Mr. N. K. Mohammed Ali and his brothers and has become a major presence in the agribusiness industry in South India, producing and distributing wheat flour and edible oils on a large scale. The document outlines the objectives of the study which include analyzing the various departments, current industry status, organization status and prospects, and management-worker relationships within the organization.
Big Apple Greeter - Social Media Analysis.pdf
Big Apple Greeter is a free tour service in New York City provided by over 300 volunteers who give tours to 7,000 tourists annually. Founded in 1992, it aims to provide a welcoming experience for visitors and showcase NYC's diversity. The nonprofit partners with other organizations to promote tourism. It uses various social media platforms to engage an international audience and build its brand consistently across each channel.
Marketing Paper - Consumer Behavior.pdf
This document discusses Starbucks' marketing strategies to appeal to conscious consumers. It notes that problem recognition, understanding consumer needs and wants, is the first step in the consumer decision process. A growing consumer concern is sustainability. Starbucks addresses this through initiatives like ethically sourced coffee and community projects. Their marketing mix, including ethically produced products, pricing that supports farmers, widespread store locations, and loyalty programs, enhances sustainability. This differentiated approach has helped Starbucks appeal to conscious consumers, an important consumer group. The document provides recommendations for how Starbucks can further engage conscious consumers through referencing accomplishments and situating stores to represent social initiatives.
5 must see social media trends
A preview of the best social media practices for content development, marketing, and growth in 2021
International Association of Professional Writers and Editors
This letter confirms that LaTanya Williams is a member in good standing of the IAPWE, as her work demonstrates writing and editing skills at a proficient level. The letter also recommends LaTanya, as the IAPWE has found her to be a reliable and valuable resource due to her skills and aptitude, stating she would serve other organizations well if they used her services.
Is Your Brand Superbowl Ready?
This document provides 7 tips for using content marketing effectively like a football team preparing for the Super Bowl: 1) Research competitors and trends to understand the field; 2) Distribute content through multiple social media channels and engage in conversations; 3) Understand how search engines work to optimize content; 4) Plan content around holidays and important dates; 5) Anticipate customer needs and questions; 6) Maintain consistent updates to build loyalty over time; 7) Engage customers and let their reviews enhance your marketing. The overall message is that content marketing, like an underestimated team, can score big if the right strategies are employed.
Fall in Love with Social Media Management
Hootsuite is a social media management tool that allows users to manage multiple social media profiles from one intuitive dashboard. It offers free and paid plans with different features for individuals and businesses. Some key benefits include being able to schedule posts to multiple networks like Twitter, Facebook, and LinkedIn at once, and track engagement through analytics. Hootsuite also has tools to help users find relevant content to share and improve audience engagement. Overall, Hootsuite aims to simplify the task of managing multiple social media accounts through one centralized platform.
Business Letter
LaTanya Williams, Marketing Director at Snyder Software, is reaching out to the president, Anne Snyder, regarding a potential distribution opportunity with TransPerfect. TransPerfect offers translation and localization services globally with over 90 locations worldwide. Williams conducted research on French business culture and tailored her outreach letter accordingly, emphasizing formality, conversation, and presenting both sides of the opportunity. She believes the relationship could be mutually beneficial given Snyder Software's expertise in software development and TransPerfect's global market footprint. Williams is seeking Snyder's feedback on her letter and research before contacting TransPerfect further.
Implementing Bullying Prevention
This document discusses implementing bullying prevention initiatives at SlateStone Technologies. It defines bullying, notes that over 50 million US employees have experienced it, and that there are no national standards currently. Several states have introduced anti-bullying legislation. Workplace bullying can decrease productivity and cause health issues. Finding solutions is difficult but timely mediation and ethics training can help prevent and address bullying. SlateStone Technologies can implement training and policies to prevent bullying within their organization.
More Related Content
Similar to Humanizing the Tyson Foods Brand with Story Branding.pdf
Elster Literature Review, March 2015
This document summarizes an article that discusses the ethics of nutrition marketing and labeling of packaged foods. It notes that while marketing is not inherently unethical, food companies prioritize profits over customer health. Nutrition claims on labels can mislead consumers by implying health benefits without evidence. Specifically, "nutrient content claims" about vitamins and minerals do not require proof of health effects. The FDA allows vague claims that could mislead consumers. Marketing often targets children using products high in unhealthy ingredients. Sugar is highly addictive yet used in children's foods and cereals. Location of fast food in hospitals can mislead consumers into thinking the food is healthier. Some claims about antioxidants do not meet FDA guidelines. Overall, the document questions whether
Running Head Whole Foods, Inc. .docx
Running Head: Whole Foods, Inc. 1
WHOLE FOODS 6
Introduction
The purpose of this project is to provide a strategic plan for Whole Foods, Inc. This strategic plan will be composed of identifying strategies and how they are used at the corporate, business, and functional levels of Whole Foods Market. The following areas will be analyzed: vision, mission, organizational background, long term objectives, strengths, weaknesses, opportunities and threats.
Vision and Mission Statement
“The mission statement should define the purpose of the organization, customers, products or services, markets, philosophy, and basic technology” (Characteristics of a Mission Statement, n.d., para.7). Whole Foods Market is a company whose vision and mission statements are expressed through its core values. WFM focuses on providing the highest quality of natural and organic products, satisfying customer needs, promoting excellence in their team members, and exercising stewardship over shareholder investments. The mission also ensures to address their stakeholders by expressing social and environmental responsibility to the local and global communities.
Background Organization
John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods merged with Clarksville Natural Grocery owners Craig Weller and Mark Skiles to form the original Whole Foods Market in 1980 located in Austin Texas. Boasting with a staff of 19 personnel, Whole Foods Market was seen as an immediate success due to the high demand for natural food supermarkets in the U.S. Today, the company is one of the top leaders in organic sells with more than 430 stores, throughout the U.K., Canada and 42 U.S. states (Whole Foods News Facts). The company continues to provide the best natural and organic foods while maintaining strict quality of standards.
Mackey, cofounder and CEO believes Whole Foods Motto – Whole Foods, Whole People, Whole planet sets the standard for reaching far beyond just a food retailer. He attributes the success in fulfilling the vision by marketing high-quality natural and organic foods to communities helping to change the eating habits of individuals in a way that attribute to the longevity of life and health.
In 2015, Whole Foods Market placed No. 18 on Fortune’s World’s Most Admired Companies’ list as well as No. 25 on the list of companies that have the best corporate, social, and responsible reputations among the U.S. public. COO, A.C. Gallo states “Whole Foods Market has consistently stayed true to its mission by putting a clear set of core values into practice that actively help make our planet a healthier, more prosperous, and more sustainable place” (Whole Foods Newsroom, 2015).
Industry Analysis
The natural and organic food indu.
Fairr sustainable protein_dd_09_feb_2018
This document discusses the growing market opportunities and risks associated with alternative proteins as consumer demand shifts away from conventional animal proteins. It notes that global meat consumption is projected to increase 13% in the next decade, exacerbating environmental and social impacts. However, plant-based foods sales are rising as millennials adopt flexitarian diets. The four main drivers of protein diversification outlined are: 1) growing market opportunity for plant-based foods, 2) innovation in food technology, 3) increasing awareness of environmental and social governance impacts of intensive livestock production, and 4) advocacy and regulation to moderate animal protein growth. The document examines these shifts and their implications for food companies and investors.
Most Trusted Nutritional Manufacturers in 2022.pdf
Insights care mapped the journey of prominent organizations that are reshaping the future of healthcare industry through latest edition "Most Trusted Nutritional Manufacturers in 2022"
TSN investor presentation may 2015
This document provides forward-looking statements and cautions readers that actual results may differ materially from expectations. It identifies 19 factors that could cause actual results to differ, including economic conditions, commodity costs, market conditions, operating efficiencies, commodity purchasing risks, access to foreign markets, disease outbreaks affecting livestock, labor availability and costs, food safety issues, consumer trends, loss of large customers, litigation results, weather impacts, leverage risks, regulatory changes, acquisition integration risks, IT security breaches, and advertising effectiveness. The presentation also introduces Tyson Foods' executive leadership team.
Industry and Competitive AnalysisRunning head I.docx
Industry and Competitive Analysis
Running head: INDUSTRY AND COMPETITIVE ANALYSIS
1
INDUSTRY AND COMPETITIVE ANALYSIS
2
Dominating the snack food industry with their chips, pretzels, and party mixes, Frito-Lay, an entity of PepsiCo, has been relentlessly focusing on launching a new health conscious chip for those seeking a greener alternative (Fox News, 2016). While building one company inside of another, Frito-Lay has taken a proactive approach to creating high-end snacks that would appeal to customers with a healthy lifestyle (Harris, J. 2014). In effort to launch this new chip successfully, Frito-Lay’s marketing team must consider any marketplace changes, consumer needs, and snack food competitors.
Describe in detail your product/service offering.
Frito-Lay believes that snacking should be satisfying and fun, but snacks aren’t just snacks anymore. For instance, more families are beginning to include chips, as side dishes to their meals. As more people are choosing chips over fries, more consumers are looking for chips that are healthier, satisfying, and inexpensive. While customers are pacing up and down the chip aisles, Frito-Lay is strategically planning and taking a proactive approach to launch their new low-fat, organic, chips— Skinny Chip.
Skinny Chip is similar to the original Lay’s potato chip; except it is made of wheat and all-natural ingredients. The gluten-free, no GMO, and organic Skinny Chips describes the company’s sustainability. Not only is Skinny Chip, Frito-Lay’s new flavor, Skinny Chip is packaged in Frito-Lay’s first re-sealable bags. The chips will target valued customers, health and environment conscious consumers, as well as meet the ever-changing consumer needs.
Determine market needs (justification for your choice of product).
As dieting and healthier snacking has become a fad, more and more consumers are preferring healthier, organic, and locally sourced ingredients in their snacks. Marketers at Frito-Lay, struggled whether to produce a new chip to meet the changing consumer preferences or just continue with a low fat version of their popular Lay’s potato chips. To meet market demands, PepsiCo will launch its “Skinny Chip” program in 2016, to help consumers identify healthier snack food choices (Harris, J. 2014). In order for them to be successful with the launch of Skinny Chip, they determine their consumer and market needs, by conducting market researches and surveys. These tools will allow customers the opportunity to give feedback and share their ideas for flavors of chips, cost, and ingredients for Skinny Chip.
While keeping the composition of their original Lays chips, there were several factors that affected consumers’ relationships with snack foods. Some factors included the cost of the chips, chip packaging lacking healthy sight words, and a sense of convenient freshness. For instance, surveys resulted how more consumers preferred chips packages that are re-sealable; displ.
Investing in superfoods: Sustainable Solution or Passing Fad?
Presentation on the emerging trends of superfoods in health and wellness consumer product foods with considerations for building sustainable international agricultural supply chains using the examples of coffee and chia.
Running Head BUSINESS PLAN .docx
Running Head: BUSINESS PLAN
BUSINESS PLAN 6
The Choice of Business: Preserving the World through Fresh Foods
Argosy University
January 2, 2019
Business Plan: Preserving the World through Fresh Foods
The initiative is a business plan that is aimed at establishing greenhouses which will grow different vegetables such as onions, tomatoes, lettuces, garlic, brassicas, carrots and different types of herbs. Food security is one of the 17 Sustainable Development Goals (SDGs), the world is aiming to achieve. While food accessibility in the United States has not been a major issue, access to quality food has been remained to be an issue of concern among Americans (Rubatzky & Yamaguchi, 2012). Quality food is expensive and, therefore, not many people can afford it in the required amounts. The initiative aims at enhancing food security by the engaging in agribusiness hence developing crops that are safe for consumption at lower prices.
Vision, Core Beliefs and Culture
The vision of the initiative is to achieve food security in the United States of America by providing cheap quality vegetables for the entire American population. The mission of the initiative would, therefore, be to become a highly profitable company through the production of quality vegetables and making sales at affordable prices to all Americans. The first major core belief of the business would be accountability, which will involve taking responsibility for all the tasks associated with the company. Integrity is another significant core belief which will involve being committed to excellence, consistency, and honesty. Respect is another major core belief the company will uphold. Teamwork and transparency are also key to ensuring the company achieve its goals, mission, and vision.
Social Responsibility Commitment
The business aims at creating a culture of customer focus, whereby most decisions and activities will always focus on how they impact the customers. Customers’ needs will thus be a major priority in dictating the quality of products and also performing other important activities such as marketing, adverts, and channel for sales. The company will be socially committed to championing healthy food consumption, which is important in avoiding the possibility of various chronic diseases.
Comprehensive Venture Description
As stated previously, the venture will be an agribusiness company that aims at producing vegetables on a large scale. On a three-acre piece of land, the business aims at establishing greenhouses of different sizes and plant various vegetables that will be supplied in all the 50 states of the United States of America. The company will use some of the modern technologies in the establishment of greenhouses. Some crops will be grown while suspended and not necessarily having their .
Macro Trends from Expo West (April 2015)
“Natural” is becoming one of the most alluring terms for both consumers and marketers. As more people seek to lead healthier lives, they’re increasingly turning to toxin-free, natural products. Indeed, the market for natural products has surged in recent years and continues to grow: U.S. consumer sales of natural, organic and healthy products are forecast to grow 64% from $153 billion in 2013 to $252 billion in 2019, a rate nearly double that of mainstream consumer packaged goods, according to New Hope Natural Media, the organizer of Expo West.
This report is based on findings from Expo West, the world’s largest natural, organic and healthy products event. Expo West, which took place March 4-8 in Anaheim, California, brought together more than 71,000 industry members and over 2,700 exhibiting companies. With dozens of panels and hundreds of networking events, Expo West is ground zero for emerging trends and innovative products.
IMC 613 - Brand Audit
Brand Audit for IMC 613: Brand Equity Management. Brand Audit reviews overall health of Plum Organic's brand image and includes recommendations on how to strengthen the brand moving forward.
Nutrition, Diet, and Dietary Guidelines S21
The document discusses the revolving door between government regulatory agencies and food industry lobbyists and how this creates conflicts of interest. It provides examples of former food industry lobbyists obtaining waivers to work at the USDA where they can influence policies around food assistance programs and agriculture in ways that benefit their former corporate employers. This revolving relationship undermines the intended impartiality of government dietary guidelines and food policies.
Tsn investor presentation march 2015
The document contains forward-looking statements about Tyson Foods' expected performance that could differ from anticipated results for a number of reasons. It cautions readers not to place undue reliance on these statements, which speak only as of the date of the document. The document then lists 19 factors that could cause actual results to differ from expectations, such as economic conditions, commodity costs, demand for alternative proteins, outbreaks of disease, and regulatory changes.
Main project
This document provides an introduction and overview of the Parisons Group, a leading business group in Kerala, India. The summary is as follows:
[1] The Parisons Group started as a trading outlet in 1982 and has since expanded to include wheat flour milling and edible oil refining operations across multiple locations in Kerala.
[2] The group is led by Managing Director Mr. N. K. Mohammed Ali and focuses on wheat products and edible oils. It owns several flour mills and is the largest producer of these food commodities in South India.
[3] The document outlines the objectives, mission, vision and organizational structure of the Parisons Group and provides details on its wheat products
Main project
This document provides an introduction and profile of the Parisons Group organization. It discusses that the Parisons Group started as a trading outlet in 1982 and has since expanded to include multiple manufacturing units with a total daily wheat flour milling capacity of 600 MT and edible oil refining capacity of 380 MT. The group is led by Managing Director Mr. N. K. Mohammed Ali and his brothers and has become a major presence in the agribusiness industry in South India, producing and distributing wheat flour and edible oils on a large scale. The document outlines the objectives of the study which include analyzing the various departments, current industry status, organization status and prospects, and management-worker relationships within the organization.
Similar to Humanizing the Tyson Foods Brand with Story Branding.pdf (14)
Most Trusted Nutritional Manufacturers in 2022.pdf
Most Trusted Nutritional Manufacturers in 2022.pdf
Industry and Competitive AnalysisRunning head I.docx
Industry and Competitive AnalysisRunning head I.docx
Investing in superfoods: Sustainable Solution or Passing Fad?
Investing in superfoods: Sustainable Solution or Passing Fad?
More from LaTanya Williams
Big Apple Greeter - Social Media Analysis.pdf
Big Apple Greeter is a free tour service in New York City provided by over 300 volunteers who give tours to 7,000 tourists annually. Founded in 1992, it aims to provide a welcoming experience for visitors and showcase NYC's diversity. The nonprofit partners with other organizations to promote tourism. It uses various social media platforms to engage an international audience and build its brand consistently across each channel.
Marketing Paper - Consumer Behavior.pdf
This document discusses Starbucks' marketing strategies to appeal to conscious consumers. It notes that problem recognition, understanding consumer needs and wants, is the first step in the consumer decision process. A growing consumer concern is sustainability. Starbucks addresses this through initiatives like ethically sourced coffee and community projects. Their marketing mix, including ethically produced products, pricing that supports farmers, widespread store locations, and loyalty programs, enhances sustainability. This differentiated approach has helped Starbucks appeal to conscious consumers, an important consumer group. The document provides recommendations for how Starbucks can further engage conscious consumers through referencing accomplishments and situating stores to represent social initiatives.
5 must see social media trends
A preview of the best social media practices for content development, marketing, and growth in 2021
International Association of Professional Writers and Editors
This letter confirms that LaTanya Williams is a member in good standing of the IAPWE, as her work demonstrates writing and editing skills at a proficient level. The letter also recommends LaTanya, as the IAPWE has found her to be a reliable and valuable resource due to her skills and aptitude, stating she would serve other organizations well if they used her services.
Is Your Brand Superbowl Ready?
This document provides 7 tips for using content marketing effectively like a football team preparing for the Super Bowl: 1) Research competitors and trends to understand the field; 2) Distribute content through multiple social media channels and engage in conversations; 3) Understand how search engines work to optimize content; 4) Plan content around holidays and important dates; 5) Anticipate customer needs and questions; 6) Maintain consistent updates to build loyalty over time; 7) Engage customers and let their reviews enhance your marketing. The overall message is that content marketing, like an underestimated team, can score big if the right strategies are employed.
Fall in Love with Social Media Management
Hootsuite is a social media management tool that allows users to manage multiple social media profiles from one intuitive dashboard. It offers free and paid plans with different features for individuals and businesses. Some key benefits include being able to schedule posts to multiple networks like Twitter, Facebook, and LinkedIn at once, and track engagement through analytics. Hootsuite also has tools to help users find relevant content to share and improve audience engagement. Overall, Hootsuite aims to simplify the task of managing multiple social media accounts through one centralized platform.
Business Letter
LaTanya Williams, Marketing Director at Snyder Software, is reaching out to the president, Anne Snyder, regarding a potential distribution opportunity with TransPerfect. TransPerfect offers translation and localization services globally with over 90 locations worldwide. Williams conducted research on French business culture and tailored her outreach letter accordingly, emphasizing formality, conversation, and presenting both sides of the opportunity. She believes the relationship could be mutually beneficial given Snyder Software's expertise in software development and TransPerfect's global market footprint. Williams is seeking Snyder's feedback on her letter and research before contacting TransPerfect further.
Implementing Bullying Prevention
This document discusses implementing bullying prevention initiatives at SlateStone Technologies. It defines bullying, notes that over 50 million US employees have experienced it, and that there are no national standards currently. Several states have introduced anti-bullying legislation. Workplace bullying can decrease productivity and cause health issues. Finding solutions is difficult but timely mediation and ethics training can help prevent and address bullying. SlateStone Technologies can implement training and policies to prevent bullying within their organization.
Professional memo
LaTanya Williams, an Account Manager, requests $5,000 in funding from James Anthony, the President, to complete an online business communications course at Kaplan University. She believes the course will help her improve her communication and presentation skills, which will allow her to better serve customers and add to the bottom line. The eight-week course meets virtually on Wednesdays after work hours and will cover topics like ethics, leadership, business writing, and public speaking. Williams is confident the course will help her perform better in her current role and prepare her for advancement opportunities.
Professional Flyer
The document advertises professional copywriting services from The Art of Wordz including blog copy, proposals, biographies, marketing materials, resumes, and press releases. The company understands the pressures of small business ownership and offers to focus on engaging copywriting so clients can handle other business tasks. Services are available to help clients emerge among competition through influential verbiage.
Yamma Brown Biography
Dr. Yamma Brown is the youngest daughter of James Brown and spokesperson for the James Brown Family Foundation. Her passion is building her father's legacy through music education programs. She has worked in pharmacy for 12 years but her true passion is implementing a program called "I Feel Good" about Music in Schools to promote music education. Her goal is to partner with others who share her passion and vision to offer music programs in elementary, middle, and high schools through her foundation.
FIRM Sponsorship package
The Foundation for Innovative Resource Management (FIRM) is hosting a Platinum Status Weekend from October 22-25, 2009 to celebrate Wayne Williams' 20 years at Jive Records. The weekend will include a commemoration luncheon, panels with music executives, concerts, and parties. FIRM is seeking corporate sponsors for the event to support music education and community programs. Sponsorship packages ranging from $5,000 to $20,000 include branding, tickets, and other promotional benefits.
The Blaze Room Recording Studio presentation
Blaze Artist Management offers several music recording and marketing packages for artists. Package A offers a single song recording, studio time, and mix for $235. Package B provides recording for three songs over 15 hours for $700. Package C records five songs over 25 hours for $1165. Additional a la carte services include songwriting, mixing, photography, and public relations campaigns for local, regional, and national promotion. Blaze Artist Management and The Blaze Room Recording Studio are located in Atlanta, Georgia and can be contacted through their website or by phone.
Sponsorship Package from the FIRM Music Fest
The F.I.R.M. is seeking sponsorships to support its music education and artist development programs in Atlanta. It was founded by music industry executive Kevin Shine to address the decline in music programs and opportunities in Atlanta. The F.I.R.M. has hosted several successful events attracting over 1000 participants and high-profile music executives. Sponsorship opportunities range from $500 to $200,000 annually and provide branding exposure through event signage, materials, and passes. The target audience is involved in music and spends on artist and career development. Sponsorships support The F.I.R.M.'s mission to raise the quality of music and education.
More from LaTanya Williams (16)
International Association of Professional Writers and Editors
International Association of Professional Writers and Editors
Recently uploaded
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Recently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Humanizing the Tyson Foods Brand with Story Branding.pdf
- 1. HUMANIZING THE TYSON FOODS BRAND WITH STORY BRANDING 1 Humanizing the Tyson Foods Brand with Story Branding LaTanya Williams Liberty University - Strategic Communications 9/8/2019
- 2. HUMANIZING THE TYSON FOODS BRAND WITH STORY BRANDING 2 Tyson Foods is an established brand with a wide array of food products that can be found in grocery stores around the world. The company has been in business for over 50 years and has experienced many evolutions. Every phase and season of growth have helped to shape the brand's unique backstory. "In traditional marketing parlance, this is often referred to as the situation analysis," (Signorelli, 2015, p. 65). By reviewing the backstory, marketers can gain a deeper understanding of the brand and create effective business plans. This paper will explore the brand's backstory, inner layer, outer layer, obstacles, and connections with consumers as a part of the story branding process. Brand Backstory Evaluating the backstory begins with identification of challenges and future endeavors (Signorelli, 2015, p. 65). Tyson Foods has continuously progressed and expanded its product offerings based on food industry demands. Fortune of Global Meat News reports that Tyson Foods anticipates growth as a result of increasing interests in protein sources across international markets (2019). Japan and Mexico are two of Tyson Foods top global customers that import over 50,000 tons of beef (Souza, K., 2019). The only challenge that the company may face is continuing to meet the changing needs of consumers in these markets. Inner Layer The brand's inner layer is determined by evaluating the company's "history, resources, trends, and vision" (Signorelli, 2015, p. 86). With a strong record of growth, sustainability, and philanthropy, the company provides a solid background that connects with consumers. Maintaining a high level of trust is important in creating a loyal customer base (Lassoued et al., 2015, p. 626). The company is heavily involved in initiatives focused on improving food systems, ethical sourcing, and lowering impact on the environment ("Sustainability," n.d.). These continued values help to set the company apart from potential competitors and sustain consumer trust through various food industry changes.
- 3. HUMANIZING THE TYSON FOODS BRAND WITH STORY BRANDING 3 Outer Layer Tyson Foods' outer layer offers an external view of the strong foundation associated with the brand's inner layer. Signorelli considers the outer layer a representation of the inner layer and noted that "the outer layer should be seen as a function of the brand and not the brand itself" (2015, p. 120). The outer layer consists of a wide variety of foods, such as grilled chicken, breaded chicken, fresh chicken, and meal kits. Tyson Foods' products are available at area grocery stores like Kroger, Target, Publix, and Walgreens ("Tyson," n.d.). The outer layer is to substantiate the brand's purpose and show its ability to solve consumer challenges (Signorelli, 2015, p. 120). Tyson foods does this by continuously changing is product offerings and acquiring new brands. Executives recently launched meat products for fast food restaurants (Souza, 2019). The company also plans to meet the needs of customers looking for other plant-based options with its new brand Raised & Rooted (Harvey, 2019). Obstacles New market trends, such as reduced meat consumption and changes in chicken brand trust, may create potential obstacles. A national survey reported a 66% reduction in meat consumption within a period of three years (Neff et al., 2018, p. 1841). "Trust has been recognized as having a crucial role in consumer purchasing decisions and in fostering product loyalty, however, only recently has more attention been given to the notion of trust in the relationship between food actors and the consumer," (Lassoued et al., 2015, p. 622). Tyson Foods addresses these concerns by introducing new products and maintaining ethical sourcing and sustainability standards. Connecting with Prospects Tyson Foods connects with consumers in many ways. Customers can find products in multiple grocery stores and choose from many alternatives. With a solid outer layer that is closely aligned to inner layer values, the company provides an altruistic backstory that plays an integral part in the its stability.
- 4. HUMANIZING THE TYSON FOODS BRAND WITH STORY BRANDING 4 References Fortune, A. (2019, June). Value-added direction for Tyson Foods. Global Meat News. Retrieved from https://www.globalmeatnews.com/Article/2019/06/21/Value-added-direction-for-Tyson-Foods Harvey, S. (2019, June). Tyson Takes Own Route in Alternative Protein with New Brand Raised & Rooted. just-food.com. Retrieved from https://link-gale- com.ezproxy.liberty.edu/apps/doc/A589150476/AONE?u=vic_liberty&sid=AONE&xid=61c15b 53 Lassoued, R., Hobbs, J., Micheels, E., & Zhang, D. (2015). Consumer Trust in Chicken Brands: A Structural Equation Model. Canadian Journal of Agricultural Economics, 63(4), 621–647. https://doi.org/10.1111/cjag.12082 Neff, R. A., Edwards, D., Palmer, A., Ramsing, R., Righter, A., & Wolfson, J. (2018). Reducing Meat Consumption in the USA: A Nationally Representative Survey of Attitudes and Behaviours. Public Health Nutrition, 21(10), 1835-1844. doi:http://dx.doi.org.ezproxy.liberty.edu/10.1017/S1368980017004190 Our Products. (n.d.). Retrieved from https://tyson.com Signorelli, J. (2014) Storybranding 2.0. Austin, Texas: Greenleaf Book Club Group Press Souza, K. (2019, August). The Supply Side: Plant-based Food Demand Pushed Tyson Foods Toward Product Innovation. Talk Business & Politics. Retrieved from https://talkbusiness.net/2019/08/the-supply-side-plant-based-food-demand-pushes-tyson-foods- toward-product-innovation/ Souza, K. (2019, May). Tyson Beef Industry Applaud Full Access for Exports to Japan. Talk Business & Politics. Retrieved from https://talkbusiness.net/2019/05/tyson-beef-industry-applaud-full-access- for-exports-to-japan/ Sustainability. (n.d.). Retrieved from https://www.tysonfoods.com/sustainability