Humanifesto: how marketers can reconnect with consumers by adding realness
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Results of the InSites Consulting research project on authentic brands and Generation Y. Key learnings on what makes brands HUMAN and authentic.
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Humanifesto: how marketers can reconnect with consumers by adding realness
- 49. Thanks @barbver for the pics
- 76. //Uniqueness by stealing from other industries //Template 1 • Tekst
- 83. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
- 86. How social media could be more social • Read instead of write • Ask for feedback (rather than wait) • People (staff) instead of company
- 94. Thank YOU Hannes Willaert for the slidedeck design
- 96. Remember: • 3 sources of authenticity • Human traits we like (next to WOM) • Re-humanize with “PEOPLE” ! • Pick up your book or city postcards • Keep smiling J !
- 97. Real or fake? interactiemomentje www.howcoolbrandsstayhot.com