1. 27/04/14@Interior Design Department
School of Design, Universitas Pelita Harapan

2. The Design Process
A reminder
(on what the DAG team already been doing):
The Activities:
Week 1: did the DT-HCD Intro phase and
produce 2 prototypes.
Week 2: Discover Phase 1 decide to take our
own DESIGN Challenge & produce the HMW
Question: How might we encourage good
garbage dumping habits among undeserved
children in Kampong Pondok Pucung,
Tangerang, INDONESIA?
Week 3: Discover Phase 2 did our research by
initiating an event ‘COLOR YOUR KITE’ day

3. Hello, we are, the
DAG Team doing
the 3rd Part of HCD
Workshop: Ideate!
– We couldn’t
wait!!!

5. The Children,
(Ilham, 8 yrs old;
Bagus, 12 yrs.old,
Henry, 13 yrs.old)
THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
The Mother &
The Resident (Ibu
D2, + 30 yrs old (native);
Pak Ilyas, 30 yrs old
(temporer dweller)
The Reps. Of
Community
Leader (Ibu RT, +
40 yrs old)

6. The Children,
(Ilham, 8 yrs old;
Bagus, 12 yrs.old,
Henry, 13 yrs.old)
THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
The Mother &
The Resident
(Ibu D2, + 30 yrs old
(native); Pak Ilyas, 30
yrs old (temporer
dweller)
The Reps. Of
Community
Leader (Ibu RT,
+ 40 yrs old)
The Quotes
‘I don’t litter, except when I buy snacks from
the hawker’, ‘I play with used ice cream
sticks’ -children need leaders, role model-, -
children are competitive-,-there is difference
between gender-
The Quotes
‘Everything is okay, there is no problem
(garbage, relationship between native and
temporal dweller, security and so on)’, ‘It is nice
for the children to have activity’, - the status
seemed to be important-, -competitive and like
to showing off;
The Quotes
‘The garbage is the responsibility of every
house owner, including to clean the garbage on
the street’, ‘we don’t have any collective
community garbage dumping area’, ‘every
local clan have their own collective garbage
dumping and will be burned’, ‘it would be nice
if the kampong have garbage bank’

7. THE SURPRISE!
Our Gems is not
about THE
GARBAGE!
THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
IT IS ABOUT
VALUES! There are
perspectives
changing, thus
changing in values
within the
community that
leads to the
littering and
garbage problem!

8. THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
The THEMES:
1. VALUE
(the biggest cluster,
where values seemed
to be the biggest
problem faced by the
community)
2. HOPE
(derived from the
physical change that
the community
expecting)
3. HYGIENE
(hygiene problems
comes from the
littering and the ways
in which the children
play)

9. THE CHALLENGE
How might we encourage
good garbage dumping
habits among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
The THEMES:
1. VALUE
(the biggest cluster,
where values seemed
to be the biggest
problem faced by the
community)
2. HOPE
(derived from the
physical change that
the community
expecting)
3. HYGIENE
(hygiene problems
comes from the
littering and the ways
in which the children
play)
is a challenge
faced by the
community
because…
is a challenge
faced by the
community
because…
is a challenge
faced by the
community
because…
THE INSIGHT STATEMENTS:
(VALUE)
(a) …It is being ignored – regarding the good
values.
(b)….it is become a character as it is
becoming a habit – regarding the bad
values.
(c)…there is no sanction/punishment.
(HOPE)
(a)…the community felt exhausted with the
current conditions.
(b)…there is no initiator to generate their
hopes.
(c)….the individual concerns still stronger
than that of the community concerns.
(HYGIENE)
(a)…the influence of having cluttered
dwelling area.
(b)…every space considered appropriate
garbage dumping space
(c)…everything done, especially by the kids
are considered okay/normal

10. THE ‘OLD’ OUR ‘HMW’
QUESTIONS
How might we
encourage good
garbage dumping habits
among undeserved
children in Kampong
Pondok Pucung,
Tangerang, INDONESIA?
THE INSIGHT:
(VALUE)
(3)…there is no
sanction/punishment.
(HOPE)
(2)…there is no
initiator to generate
their hopes.
(HYGIENE)
(1)…the influence of
having uncluttered
dwelling area.
the‘NEW’ OUR ‘HMW’
QUESTIONS
HOW MIGHT WE
GENERATE THE
COMMUNITY (of
Kampong Pondok
Pucung, Tangerang,
INDONESIA) TO KEEP
THEIR KAMPONG
UNCLUTTERED/ORDERLY
IN ORDER TO LIFT UP
THEIR PRIDE?

11. REFLECTION:
• Again!, these DT-HCD methods
didn’t stop to surprise us! The
IDEATE phase allows us to see
deeply on what is really going
on – It might seemed that the
method change our focus but
what it does actually is
providing a way to enhance our
problem identification.
• The methods also showed that
under pressure our team
gaining precious insights and
become more creative and
innovative in our thinking and
action.
the‘NEW’ OUR ‘HMW’
QUESTIONS
How might we generate the
Community (of Kampong
Pondok Pucung, Tangerang,
INDONESIA) to keep their
kampong uncluttered/orderly in
order to lift up their pride?

12. See you on our next report,
the 1st round of PROTOTYPING phase!