2. Introduction
• In the dynamic landscape of the ecommerce industry, remote working and flexible work arrangements
have emerged as significant contributors to operational success and employee satisfaction. The
convergence of technology and changing work cultures has revolutionized how ecommerce
companies approach their workforce and operations.
• Remote Working: Remote working allows employees to perform their duties from locations outside
the traditional office setup. This flexibility is facilitated by technology, enabling seamless
communication and collaboration regardless of geographical barriers. In the ecommerce sector,
remote work has become increasingly viable due to the reliance on digital platforms, cloud-based
systems, and efficient communication tools.
• Flexible Working: Flexible work schedules afford employees the autonomy to determine when and
where they work, often within parameters set by the employer. This flexibility in hours and locations
allows individuals to optimize their productivity, achieve a better work-life balance, and tailor their
schedules to their personal preferences.
3. Amazon
• Amazon is a global technology and ecommerce powerhouse, founded by Jeff Bezos in 1994 as
an online bookstore. Over the years, it has expanded into a vast and diversified platform
offering a wide range of products, services, and technological innovations.
• Currently Amazon has 15,00,000 of total workforce globally, out of which 52% employees are
working on remote & hybrid model.
• Amazon's success lies in its customer-centric approach, technological innovation, diverse
offerings, and a robust infrastructure. It continues to expand its services, shape consumer
behavior, and set industry standards while facing challenges inherent in its scale and influence.
4. • Amazon's approach to remote and flexible
working was more traditional, with a
strong emphasis on in-office presence for
most roles. Remote work opportunities
were limited, and the company culture
leaned towards on-site collaboration and
communication.
• Limited Remote Work
• In-Office Culture
• Limited Flexibility
• Over the years, Amazon has likely adapted
its policies to meet changing workforce
expectations, technological advancements,
and a growing acceptance of remote and
flexible work arrangements.
• Hybrid and Flexible Work
• Expanded Remote Work
In 2012 In 2023
Amazon
5. Flipkart
• Flipkart is a leading Indian ecommerce company founded in 2007 by Sachin Bansal
and Binny Bansal. It started as an online bookstore and quickly expanded into a
comprehensive online marketplace offering a wide range of products and services
• Flipkart has 30,000 employees all over the world, out of which only 35% working
remotely.
• Flipkart's success lies in its strong market presence, customer-centric approach,
technological innovation, and strategic expansions through acquisitions. It
continues to evolve in the rapidly growing Indian ecommerce landscape, aiming to
maintain its position as a leader in the industry.
6. In 2012
• Emphasis on In-Office Presence:
The company culture likely prioritized
in-office presence for most employees
to facilitate collaboration and
communication.
• Limited Remote Work: Remote work
opportunities were likely limited to
specific roles or situations.
In 2023
• Hybrid and Flexible Work: A shift
towards hybrid work models, allowing
employees to split their time between
remote work and in-office presence.
• Embracing Flexibility: There might
be increased flexibility in work hours
and locations to accommodate diverse
employee preferences.
Flipkart
7. Myntra
• Myntra is a prominent Indian fashion ecommerce platform that specializes in clothing, accessories,
footwear, and lifestyle products. Founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and
Vineet Saxena, it initially began as an online personalized gifting website before transitioning to
focus on fashion retail.
• According to current research, Myntra has 12,400 employees working across the globe, out of
which 28% working under remote and hybrid model
• Myntra stands as a leading player in India's fashion ecommerce sector, known for its vast collection,
user-friendly interface, personalized shopping experience, and strategic collaborations.
• Its growth and success are driven by technological innovation, brand partnerships, and a focus on
meeting evolving consumer demands in the fashion industry.
8. In 2012
• Traditional Work Culture: The work
culture might have been more traditional,
valuing in-office presence for most
employees.
• Inflexibility in working hours
Follows strict norms of working hours.
In 2023
• Adapted Culture: Potentially evolved into
a more flexible and adaptable culture,
valuing work-life balance and employee
well-being.
• Hybrid and Flexible Work: A shift
towards hybrid work models, allowing
employees to work remotely, in the office,
or a combination of both.
Myntra
9. eBay
• eBay is a globally recognized ecommerce platform that was founded in 1995 by Pierre Omidyar.
It revolutionized online retail by establishing an auction-style marketplace where individuals and
businesses can buy and sell a wide variety of products and services.
• There are 11,600 employees working in eBay globally, currently, there are 31% of workforce
having remote and flexible working hours options in eBay.
• eBay's distinctive auction-based model, diverse product offerings, global reach, and support for
individual sellers have made it a prominent player in the ecommerce landscape. Its focus on trust,
unique items, and international trade has attracted a dedicated user base seeking both common
goods and rare finds
10. In 2012
• In-Office Emphasis: The company
culture might have strongly favored in-
office presence for most employees to
facilitate collaboration and
communication.
In 2023
• Expanded Remote Work: eBay,
adapting to modern work trends,
might have expanded remote work
options across various roles, embracing
a more remote-friendly culture.
• Technology Integration: Enhanced
technology infrastructure supporting
remote work, including robust
communication tools, collaboration
platforms, and improved security
measures.
eBay
11. Snapdeal
Snapdeal is an Indian ecommerce company founded in 2010 by Kunal Bahl and Rohit Bansal. It
emerged as one of India's prominent online marketplaces, offering a wide range of products across
various categories.
It has 7,000 employees working across the globe, out of which 27% are working on remote and
hybrid basis model.
Snapdeal has carved a space in India's competitive ecommerce landscape, focusing on providing a
diverse range of products, catering to value-seeking consumers, and empowering sellers, especially
in regions with limited access to retail options. Its approach has been to balance affordability,
assortment, and technological advancements to serve a broad customer base in India.
12. In 2012
• Traditional Work Culture: Likely had
a more traditional work culture,
prioritizing in-office collaboration and
communication.
In 2023
• Expanded Remote Work: Snapdeal,
adapting to modern work trends,
might have expanded remote work
options across various roles, fostering
a more remote-friendly culture.
• Adapted Culture: Potentially evolved
into a more flexible and adaptable
culture, valuing work-life balance and
employee well-being.
Snapdeal
13. Comparative Analysis
Aspects Amazon Flipkart eBay Myntra Snapdeal
Remote Work
in 2012
Limited
Opportunities,
specific roles
Limited,
specific roles
Restricted
options, only
for specific
roles
Very less
opportunities
Very rigid and
strict norms
Remote Work
in 2023
Expanded
across various
roles
Embracing
remote work
culture
Expanded
remote work
options
More remote
friendly work
culture
Encouraging
remote work
policies
Flexible
working hours
in 2012
Limited
Flexibility
Very less
flexibility
Rigid and strict
norms against
working hours
Strictly follow
full working
hours policy
Inflexibility in
working hours
Flexible
working hours
in 2023
Embracing
flexible and
hybrid model
Shifting towards
hybrid model
Promote
flexible work
shifts
Increasing
flexibility
Embracing
hybrid models
14. Comparative Analysis
Aspects Amazon Flipkart eBay Myntra Snapdeal
Work Culture
in 2012
Traditional &
Office Centric
Traditional &
Office Centric
Traditional &
Office Centric
Traditional &
Office Centric
Traditional &
Office Centric
Work Culture
in 2023
Adaptation to
modern work
culture
Adapting
modern trends
towards work
Evolving more
advanced work
culture
Shifting towards
advanced culture
Adapting
dynamic work
culture
Work Life
Balance in 2012
Less Prioritized Less Prioritized Less Prioritized Less Prioritized Less Prioritized
Work Life
Balance in 2023
Increased focus
on well being
More focus on
work life balance
Great initiative
to maintain work
life balance
Emphasis on
work life balance
Emphasis on
work life balance
15. Conclusion
• E-commerce companies have increasingly allowed employees to work from home, reducing the
need for physical presence in office spaces.
• E-commerce companies have implemented flexible scheduling, allowing employees to adjust
their working hours within certain limits. This flexibility accommodates different personal
circumstances and preferences.
• In ecommerce industry, as of 2023, 12.7% of full-time employees work from home, while 28.2%
work a hybrid model.
• Companies have been organizing virtual team-building activities, social events, and town halls to
maintain a sense of community and connection among remote teams.
• Utilizing digital communication and collaboration tools to facilitate seamless interaction among
remote teams. Video conferencing, project management, and messaging platforms have
become integral to remote work.
16. Thank You !
Submitted to : Professor Ayush Sharma (Faculty of Management)
Subject : Human Capital Management
Submitted by : Om Vadhwani, Pranjali Jain, Reyansh Mehra, Manish Sharma,
Anil Choudhary & Kanika Kumawat