Chad Hull started a tree care business in Idaho after logging in Montana. The business grew and he sold parts of the business to Mont Poulsen. The company provides tree removal, trimming, chipping, and plans to offer stump grinding and spraying. The tree care industry is sensitive to construction trends and has grown steadily. The company currently struggles with profitability and human resource issues. Recommendations include understanding finances, pricing structure, the industry, core team, and organizational structure.