The document outlines various aspects of web development and mobile applications, particularly in the context of the Chinese market. It discusses the importance of web browsers, the distinct needs for desktop and mobile websites, as well as the advantages of native apps and WeChat mini programs. Additionally, it highlights the challenges in finding mini programs within WeChat, while emphasizing the differences between traditional websites and modern app functionalities.

1. www.ChinaMobileSEO.com
Gordon Choi’s Workshop1
2017.XX.XX
Gordon Choi’s Analytics Book
English: www.AnalyticsBook.org – Chinese (CN): cn.AnalyticsBook.org – Chinese (HK/TW): hk.AnalyticsBook.org
WeChat’s Mini Programs

2. www.ChinaMobileSEO.com
Gordon Choi’s Workshop2
Gordon Choi’s Analytics Book
English: www.AnalyticsBook.org – Chinese (CN): cn.AnalyticsBook.org – Chinese (HK/TW): hk.AnalyticsBook.org
Content Container Main Entrance Information
HTML5 Websites Web Browsers –
From there then the
traditional traffic
sources e.g. Direct
Traffic, Organic
Search, etc.
1. Totally dependant on web browsers
2. Highly dependant on network speed & web page load speed
3. Most websites in China are split into www site (www.example.com - for desktop devices/screens) &
m site (m.example.com - for mobile devices/screens). Two websites require higher overheads on
maintenance.
4. The other worlds usually follow Google’s advice on building responsive websites i.e. One website in
which usually displays well on both mobile & desktop devices.
5. When a website completes revamp, users will see the new version immediately the next time
he/she visits the website.
Mobile Apps App Stores, e.g.
Apple Store, Google
Play
1. Actually only 2 operating systems: iOS & Android
2. Advantage: Native apps can be downloaded and installed once, then users can use it anywhere
with or without Internet connections.
3. Even most parts of an app may be native, for apps that require heavy interacting with dynamic data
(e.g. instant messengers) will require Internet connections most of the time.
4. An app when launching new versions will require users to download and install again. Some new
technologies allow apps to remotely roll out version updates progressively, but is still in their early
stages.
WeChat Mini
Programs
WeChat 1. Mini Programs are usually LITE versions of their equivalent apps.
2. Payment seems smooth.
3. Finding new Mini Programs in WeChat’s built-in search sometimes isn’t easy.

3. www.ChinaMobileSEO.com
Gordon Choi’s Workshop3
2017.XX.XX
Gordon Choi’s Analytics Book
English: www.AnalyticsBook.org
Chinese (CN): cn.AnalyticsBook.org
Chinese (HK/TW): hk.AnalyticsBook.org
Available on Google Play:
https://play.google.com/store/apps/details?id=org.analyticsbook.analyticsbooken1