The document discusses the relevance and adoption of HTML5 video in e-commerce as presented in a webinar held on June 2, 2010. It highlights the challenges of transitioning from Flash to HTML5, the applications of HTML5 video, and the necessity for businesses to adopt a hybrid approach to support both technologies. Although HTML5 video can enhance e-commerce, it will not resolve existing issues in video commerce strategies as Flash continues to dominate the landscape.

1. HTML5 Video in E-Commerce2010 Liveclicker Webinar SeriesJune 2, 2010Tweet: #videocommerce Follow: @videocommerceEmail: justin@liveclicker.com, walt@liveclicker.comUS Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

2. Tips for Webinar AttendeesHave Questions? Use the built-in “Questions” feature. Questions will be answered at the conclusion of the webinar.All registrants will receive a link to the presentation within 1 or 2 business days.Please participate in the interactive polls by having your computer at the readyUS Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

3. Speakers & AgendaAgendaSupporting HTML5 VideoHTML5 Video OverviewHTML5 Video AdoptionChallenges and ComplexitiesFlash vs. HTML5 VideoHTML5 Video ApplicationsQuestionsWalt MannFounder/CTOLiveclickerTechnical PerspectiveJustin FosterFounder/VP Market Dev.LiveclickerMarket PerspectiveUS Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

4. PollIs your organization using HTML5 video today?Yes.No, but planning on it.No, not planning on it.No, still unsure of whether or not to use HTML5 video.

5. PollWhen did/will your organization implement HTML5 video?Prior to Q1 2010Q1 2010 – Q2 2010Q3 2010 – Q4 2010Q1 2011 – Q4 2011After Q4 2011

6. Should you support HTML5 video?HTML5 video is a technology.It will not fix an unsuccessful video commerce strategy.

7. Should you support HTML5 video?MOBILEOPTIMIZEDINTERACTIVESCALABLEDISTRIBUTED

8. Should you support HTML5 video?

9. Should you support HTML5 video?

10. HTML5 Video Overview

11. HTML5 Video AdoptionVersion 3+Version 3.6+Version 3+

12. HTML5 Video AdoptionOf the browsers that support HTML5 video, what % of users are using an HTML5 compliant version?Source: Clicky Web Analytics, May 31, 2010

13. HTML5 Video AdoptionExpected Final Ship 2011

14. HTML5 Video Adoption

15. HTML5 Video Adoption 6.4 million active iPhones in USA

16. 51.15 million iPhones sold to dateSource: Apple Computer earnings report, April 20, 2010.

17. HTML5 Video Adoption 2 million iPads sold in first 60 days

18. Selling at 2.5X the rate of the original iPhoneSource: Apple Computer, via press release. May 31, 2010

19. Challenges and ComplexitiesH.264

20. HTML5 Video Codecs

21. HTML5 Video CodecsYES, H.264YES, BOLT 2.1 (MAY 27 ‘10)YES, H.264YES, H.264WebM/VP8 COMING SOONSource: StatCounter Global Stats, US Mobile Browser Market Share, Dec 2008 – May 2010

22. Challenges and ComplexitiesH.264

23. PollOver the next 3 years, do you believe a “standard” video codec will emerge as a clear winner?DefinitelyProbablyUnsureDoubtfulNo – fragmentation is likely to persist

24. HTML5 Video vs. Flashvs.

25. A world with two video standardsComplex browser support rules for HTML5 vs. FlashEven HTML5 isn’t just a single standard – multiple standards must be supported (for now)Unless you're Apple, you must support bothFlash still useful for other applications: gaming, multimedia

26. HTML5 Video vs. Flash HTML5 Video Flash VideoExclusive on iPad, iPhone, iPod Touch, Android, Blackberry (BOLT), some email clients

27. Customize with Javascript

28. Open standard

29. Everywhere else

30. Broad developer base

31. Proprietary standardHTML5 Video Applications

32. HTML5 Video Applications<!-- Start Liveclicker HTML5 Video - Patents Pending --><video width=“1" height="1" poster="http://em.liveclicker.net/service/clip?kind=poster&ID=5676&type=1" controls> <source src="http://em.liveclicker.net/service/clip?kind=video&ID=5676&type=1" /> <a href="#" alt="To make this clickable replace the # with your landing page URL"> <imgsrc="http://em.liveclicker.net/service/clip?kind=animation&ID=5676&type=1" border="0"/></a></video><!-- End Liveclicker Video -->

33. HTML5 Video Applications