How hotels, hospitality businesses, tourist attractions and destinations can learn about their customers, get valuable visitor feedback and build visitor personas to create loyalty and brand advocates.
http://www.htk.co.uk
@htkhorizon
- Global esports revenue was $865 million in 2018 and is projected to reach $1.79 billion by 2022. Over 380 million people watch esports worldwide.
- More than half of the esports audience is between ages 21-35, while 27% is between 10-20. 43% of esports enthusiasts have a household income of about $75k.
- The WMU esports website aims to expand social media links, add a value proposition and drive traffic to events. Analytics show users spend 2 minutes on site and the landing page has a 33.8% bounce rate.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
The Impact of Guest Reviews on TripAdvisor HotelsAbdul Razak
This project report examines the impact of guest reviews on TripAdvisor hotels in Kochi, Kerala. The report aims to understand how reviews affect hotel performance and reputation. It also seeks to determine the effectiveness of online reviews and prevent fake reviews. Data was collected through surveys of hotel managers and reviews on TripAdvisor. Key findings include that the majority of respondents trust TripAdvisor reviews, though some hotels have faced financial losses due to fake reviews. The report suggests verification of reviewers and responses to reviews to ensure reviews are genuine.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
This document provides tips and best practices for optimizing a hotel's presence on TripAdvisor. It discusses the importance of TripAdvisor to the hospitality industry and how to update property details, add photos and videos, manage reviews, and use widgets. It also offers tips for earning positive reviews through both proactive and organic approaches. Specifically, hotels can ask guests to review at departure, hand out review cards, display TripAdvisor logos, send post-stay emails, or include reviews in guest surveys. The most effective way to generate reviews is by delighting guests through exceptional service so they feel compelled to share their experience.
- Global esports revenue was $865 million in 2018 and is projected to reach $1.79 billion by 2022. Over 380 million people watch esports worldwide.
- More than half of the esports audience is between ages 21-35, while 27% is between 10-20. 43% of esports enthusiasts have a household income of about $75k.
- The WMU esports website aims to expand social media links, add a value proposition and drive traffic to events. Analytics show users spend 2 minutes on site and the landing page has a 33.8% bounce rate.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
The Impact of Guest Reviews on TripAdvisor HotelsAbdul Razak
This project report examines the impact of guest reviews on TripAdvisor hotels in Kochi, Kerala. The report aims to understand how reviews affect hotel performance and reputation. It also seeks to determine the effectiveness of online reviews and prevent fake reviews. Data was collected through surveys of hotel managers and reviews on TripAdvisor. Key findings include that the majority of respondents trust TripAdvisor reviews, though some hotels have faced financial losses due to fake reviews. The report suggests verification of reviewers and responses to reviews to ensure reviews are genuine.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
This document provides tips and best practices for optimizing a hotel's presence on TripAdvisor. It discusses the importance of TripAdvisor to the hospitality industry and how to update property details, add photos and videos, manage reviews, and use widgets. It also offers tips for earning positive reviews through both proactive and organic approaches. Specifically, hotels can ask guests to review at departure, hand out review cards, display TripAdvisor logos, send post-stay emails, or include reviews in guest surveys. The most effective way to generate reviews is by delighting guests through exceptional service so they feel compelled to share their experience.
This document summarizes a study that examined why travelers unlike travel-related organizations on Facebook. The study found that 14.1% of travelers who liked an organization had also unliked one. Reasons for unliking included bad experiences, lack of interest, and social media behaviors like high post frequencies. Travelers who unliked engaged more with social media for trip planning and traveled more frequently. The study concludes companies should engage customers through social media without relying on sales and monitor both engagement and disengagement to prevent unlikes related to their social media presence.
This document provides an introduction to social media marketing, covering key concepts such as marketing mix, target audiences, buyer behavior, integrated marketing, digital marketing branches, content creation, branding, positioning, engagement, tone of voice, inbound methodology, customer satisfaction analysis, and social media strategy. It uses examples from companies like Vodafone, Etisalat, and Facebook ads to illustrate digital marketing approaches and concludes with advice for practical internships and case study development.
The document provides a strategic plan for Maryville Tourism to increase visitors and time spent in Maryville over the next 2 years. It outlines goals of increasing visitors by 10% and time spent by an extra day. Research found people were unaware of things to do and recommended advertising activities like a movie theater. The plan includes targeting eco-conscious visitors, developing a brand, website, social media presence, content strategy and advertising banners, brochures and events to promote local activities and attractions sustainably.
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
Social media has had a huge impact on the hospitality industry. Many travelers now use social media to research and book travel, engage with destinations during their trips, and post reviews after their visits. Specifically, over half of travelers report being inspired by friends' social media photos for their holiday choices and travel plans. Additionally, three-quarters of travelers post vacation photos to social networks. Hotels and destinations have embraced social media and online reviews, with over 80% of travelers beginning long trip planning two or more months in advance and relying heavily on online resources and reviews.
This document discusses various methods for conducting survey research, including face-to-face, mail, telephone and internet surveys. It also discusses different types of surveys such as exploratory, descriptive and explanatory surveys. The document provides guidance on survey design such as using simple and personalized language. It also discusses open-ended versus closed-ended questions and different types of political polls including benchmark, tracking, focus groups and exit polls. Potential problems with question wording are outlined.
Blogging is an opportunity to reach a worldwide audience, but with Tenth To the Fraser, Briana Tomkinson and her colleagues have narrowed their focus considerably, targeting specifically the city of New Westminster. Being so narrow in focus has opened up a lot of opportunity for them, from being the best source for civic election coverage (visitors skyrocketed that weekend) to connecting with elected officials and other local luminaries, to simply feeling more connected and informed about the community. In highlighting local news on their blog and on Twitter, they are not only raising their profile but also that of the city as a whole. As proud New West boosters, they couldn't ask for more.
Presented at the 2009 Northern Voice blogging conference on Feb. 21 in Vancouver, B.C.
Using Social Media to influence travel choicesFionn Downhill
This document discusses how social media can help promote travel to Arizona during difficult economic times. It provides statistics on social media usage, especially for travel planning. Two-thirds of U.S. leisure travelers use some form of social media, and 75% of internet users engage with social media. Reviews strongly influence travel decisions, with 97% considering reviews accurate. The document recommends a 4-step process for destinations: define goals, identify audiences, listen to conversations, and participate and enable sharing. Success can be measured by engagement metrics like mentions, visits, and branded searches. It predicts niche travel sites and reputation will grow in importance for travel planning in 2009.
TripAdvisor is the world's largest travel website, with over 6,000 unique users looking at reviews every second. It has over 1.5 million listed businesses and 100 million reviews. The document discusses TripAdvisor traffic and interest in various African countries like Kenya, Uganda, and South Africa. It provides data on top international cities viewing content on Kenya and other destinations viewed by users in Kenya, the UK, and the US who also viewed Kenya. Nairobi and Mombasa are the top viewed cities in Kenya by international users.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
Every organizing campaign has the battle of the story at its core. Using the Center for Story Based Strategy's (formerly Smart Meme) framing this presentation shows how we have used story based strategies to win campaigns using the example of the Invest in People, Not Prisons campaign where our organizing efforts moved more than $5.2 Million dollars away from a jail expansion in Contra Costa County into investments in job training, services, and housing for formerly incarcerated people.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
Diversifying the Portfolio: Creating Holistic Campaigns in a Brave New World TRG Arts
With the rise of Google Analytics, conversion pixels, and referral codes, there are more tools than ever for tracking the results of your organization’s marketing campaigns. Yet even with hard evidence that digital efforts produce results, is it really time to shut the door on established methods such as direct mail, print/display advertising, and grassroots marketing? Can leaning too far in either direction impair one’s ability to capture a “middle ground”?
This session, presented at the 2014 National Arts Marketing Project Conference, examined case studies of campaigns that successfully integrated old and new school marketing and campaign measurement via an integrated, “holistic” approach. The panelists tackled questions such as: how do specific demographics and audiences respond to different types of messaging? What is the value of “eyes-only” impressions vs. conversions that result in hard-and fast (and trackable) revenue?
Presenters: Eric Winick of JCC Manhattan, Amelia Northrup-Simpson of TRG Arts, Molly Riddle Wink of Denver Art Museum, Khady Kamara of Arena Stage
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010danielpearce
The survey found that sales of US holidays by UK travel agents were up compared to the previous year, with 51% of agents reporting increased sales. Most agents said familiarization trips and dedicated US websites would help increase sales. While price is a key factor for customers, positive media coverage and advertising also influence bookings. The majority of agents said the US continues to provide good value for tourists.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
This document summarizes a study that examined why travelers unlike travel-related organizations on Facebook. The study found that 14.1% of travelers who liked an organization had also unliked one. Reasons for unliking included bad experiences, lack of interest, and social media behaviors like high post frequencies. Travelers who unliked engaged more with social media for trip planning and traveled more frequently. The study concludes companies should engage customers through social media without relying on sales and monitor both engagement and disengagement to prevent unlikes related to their social media presence.
This document provides an introduction to social media marketing, covering key concepts such as marketing mix, target audiences, buyer behavior, integrated marketing, digital marketing branches, content creation, branding, positioning, engagement, tone of voice, inbound methodology, customer satisfaction analysis, and social media strategy. It uses examples from companies like Vodafone, Etisalat, and Facebook ads to illustrate digital marketing approaches and concludes with advice for practical internships and case study development.
The document provides a strategic plan for Maryville Tourism to increase visitors and time spent in Maryville over the next 2 years. It outlines goals of increasing visitors by 10% and time spent by an extra day. Research found people were unaware of things to do and recommended advertising activities like a movie theater. The plan includes targeting eco-conscious visitors, developing a brand, website, social media presence, content strategy and advertising banners, brochures and events to promote local activities and attractions sustainably.
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
Social media has had a huge impact on the hospitality industry. Many travelers now use social media to research and book travel, engage with destinations during their trips, and post reviews after their visits. Specifically, over half of travelers report being inspired by friends' social media photos for their holiday choices and travel plans. Additionally, three-quarters of travelers post vacation photos to social networks. Hotels and destinations have embraced social media and online reviews, with over 80% of travelers beginning long trip planning two or more months in advance and relying heavily on online resources and reviews.
This document discusses various methods for conducting survey research, including face-to-face, mail, telephone and internet surveys. It also discusses different types of surveys such as exploratory, descriptive and explanatory surveys. The document provides guidance on survey design such as using simple and personalized language. It also discusses open-ended versus closed-ended questions and different types of political polls including benchmark, tracking, focus groups and exit polls. Potential problems with question wording are outlined.
Blogging is an opportunity to reach a worldwide audience, but with Tenth To the Fraser, Briana Tomkinson and her colleagues have narrowed their focus considerably, targeting specifically the city of New Westminster. Being so narrow in focus has opened up a lot of opportunity for them, from being the best source for civic election coverage (visitors skyrocketed that weekend) to connecting with elected officials and other local luminaries, to simply feeling more connected and informed about the community. In highlighting local news on their blog and on Twitter, they are not only raising their profile but also that of the city as a whole. As proud New West boosters, they couldn't ask for more.
Presented at the 2009 Northern Voice blogging conference on Feb. 21 in Vancouver, B.C.
Using Social Media to influence travel choicesFionn Downhill
This document discusses how social media can help promote travel to Arizona during difficult economic times. It provides statistics on social media usage, especially for travel planning. Two-thirds of U.S. leisure travelers use some form of social media, and 75% of internet users engage with social media. Reviews strongly influence travel decisions, with 97% considering reviews accurate. The document recommends a 4-step process for destinations: define goals, identify audiences, listen to conversations, and participate and enable sharing. Success can be measured by engagement metrics like mentions, visits, and branded searches. It predicts niche travel sites and reputation will grow in importance for travel planning in 2009.
TripAdvisor is the world's largest travel website, with over 6,000 unique users looking at reviews every second. It has over 1.5 million listed businesses and 100 million reviews. The document discusses TripAdvisor traffic and interest in various African countries like Kenya, Uganda, and South Africa. It provides data on top international cities viewing content on Kenya and other destinations viewed by users in Kenya, the UK, and the US who also viewed Kenya. Nairobi and Mombasa are the top viewed cities in Kenya by international users.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
Every organizing campaign has the battle of the story at its core. Using the Center for Story Based Strategy's (formerly Smart Meme) framing this presentation shows how we have used story based strategies to win campaigns using the example of the Invest in People, Not Prisons campaign where our organizing efforts moved more than $5.2 Million dollars away from a jail expansion in Contra Costa County into investments in job training, services, and housing for formerly incarcerated people.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
Diversifying the Portfolio: Creating Holistic Campaigns in a Brave New World TRG Arts
With the rise of Google Analytics, conversion pixels, and referral codes, there are more tools than ever for tracking the results of your organization’s marketing campaigns. Yet even with hard evidence that digital efforts produce results, is it really time to shut the door on established methods such as direct mail, print/display advertising, and grassroots marketing? Can leaning too far in either direction impair one’s ability to capture a “middle ground”?
This session, presented at the 2014 National Arts Marketing Project Conference, examined case studies of campaigns that successfully integrated old and new school marketing and campaign measurement via an integrated, “holistic” approach. The panelists tackled questions such as: how do specific demographics and audiences respond to different types of messaging? What is the value of “eyes-only” impressions vs. conversions that result in hard-and fast (and trackable) revenue?
Presenters: Eric Winick of JCC Manhattan, Amelia Northrup-Simpson of TRG Arts, Molly Riddle Wink of Denver Art Museum, Khady Kamara of Arena Stage
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010danielpearce
The survey found that sales of US holidays by UK travel agents were up compared to the previous year, with 51% of agents reporting increased sales. Most agents said familiarization trips and dedicated US websites would help increase sales. While price is a key factor for customers, positive media coverage and advertising also influence bookings. The majority of agents said the US continues to provide good value for tourists.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Technology Talks - mapping the user journey and buyer persona marketingSarah Pooley
This document discusses improving the customer journey and experience. It emphasizes understanding customers through buyer personas and mapping all touchpoints. A poor customer experience can quickly lose trust and business. The key is to personalize at each touchpoint across online and offline channels. Consistency of messaging and a seamless omnichannel experience are important to engage customers and maximize conversions. Data should be used to continually refine and improve the customer journey.
Technology Talks - mapping the user journey and buyer persona marketingSarah Pooley
Understanding the touchpoints between you and your potential customers is crucial to competitive advantage. One way to do so is mapping user journeys and defining buyer personas
The document summarizes key strategies for online fundraising presented by Jocelyn Harmon of Network for Good. It discusses trends in online giving and strategies such as having an optimized donation page on a nonprofit's website, growing an email list, leveraging social media and personalization. Harmon emphasizes the importance of being strategic with technology and focusing on acquiring donors and retaining existing donors through customized engagement online.
This document discusses strategies for focusing social media efforts. It recommends positioning yourself as an expert through promotion, lead generation, building an email list, driving traffic, and building social proof. It emphasizes using social media to build your personal brand and credibility. Specific tactics include optimizing search engine results, creating videos and articles, and getting online reviews to demonstrate social proof and influence. The overall goal is to leverage different social media platforms and drive qualified leads and buyers to your website.
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
Tech4Good: Post-Event Social Media Marketing for NonprofitsAdvance Ohio
You had a great event--now what? Learn how to leverage a successful event to build relationships using social media. This presentation is targeted to nonprofit organizations, but the tips in it can be helpful for any industry.
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
Messages come in many forms, but in order to be effective you must be specific and know your audience. Some of the best messages are bookended by stories. In this presentation I share why messaging is important, but how to tell your message to the right audience and create an engaging story.
This document provides guidance on developing effective marketing messages for non-profits. It summarizes research showing that most non-profit messages are ineffective at inspiring action and connecting with audiences. The document then outlines best practices for crafting messages including developing personas, understanding audience goals and motivations, and ensuring messages are audience-centered rather than organization-centered. It emphasizes the importance of understanding specific audience segments to develop targeted messages that will motivate them to take desired actions.
Let's Get Personal: Creating a Unique Web Experience Each and Every TimeMelbourne IT
This document discusses how personalization and cross-channel engagement can increase customer satisfaction by delivering the right content through the preferred channels at the right times. It provides examples of companies that used personalization and orchestrated marketing across channels. Marketing automation technology is key to enabling continuous optimization of personalized, cross-channel customer experiences. The conclusion is that customers want the right content, through their preferred channels, at the right times in their customer journey.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Similar to HTK Drive Digital. Post-visit marketing comms to drive loyalty and repeat visits (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
18. Proactive surveys - simplicity
• At checkout / exit
• Immediately by SMS
• Email & webform
• Quick and simple…
• Is something in it for me?
19. How likely is it that you would recommend
[your company] to a friend or colleague?
Proactive surveys - NPS
20. Proactive surveys – open questions
• “If there’s one thing that we could do better
next time, what would it be?”
• “What was the best thing about your visit?”
22. Basil: Well, may I ask what you
were expecting to see out of a
Torquay hotel bedroom window?
Sydney Opera House, perhaps?
The Hanging Gardens of
Babylon? Herds of wildebeasts
sweeping majestically...
Mrs Richards:
When I pay for a view, I expect
something more interesting
than that!!
https://www.youtube.com/watch?v=tcliR8kAbzc
25. Have an approach
• Get on the front foot
• Don’t wait until they post on Tripadvisor
• Capture and act on feedback
26. 1) Manage your brand reputation
2) Encourage them to return
3) Create advocates of your brand
27. Don’t miss the boat…
• WiFi
• Booking journey
• Website
• Print
• On entry / exit
• By phone
28. Give them a reason
“Sign up for our email newsletter”.
“Join our e-loyalty club to hear
about what’s happening and receive
exclusive offers.
You’ll be entered into our
competition to win…”
X
29. Do you know enough
to encourage them to come back?
31. Create and use visitor personas
Cultural
explorers
Young
couples
Business
visitors
Families
“If we can attract this
class of customer then
the sky's the limit”.
35. Not all customers are the same
• Who are my most loyal customers?
• Which customers are most valuable?
• Which have social reach and influence?
Engagement