HDFC Securities is a financial services intermediary that has been operating for over a decade. It serves retail and institutional investors through various equity, investment, insurance, and loan products and services. The document outlines HDFC Securities' vision, mission, values of commitment to excellence, business structure, leadership team, workplace policies, and dress code guidelines. It emphasizes simplicity, speed, and quality in its operations."

1. Our Values
About Us
Our Business
Leaders @
HSL
Work Systems
Important
Information

2. HDFC securities Ltd.
AN INTRODUCTION

3. Introduction
Incorporated in the year 2000, HDFC securities is a trusted financial services intermediary.
Having completed over a decade in operation, we serve a diverse customer base of retail
and institutional investors.







Equity & IPO
Mutual Funds
Derivative
National Pension System
Insurance
Fixed Deposit & Bonds
Loans
Products
Services





Trading & Broking
NRI Offerings
Research
Financial Planning
Wealth Management

4. Our Vision & Mission
VISION
To be a trusted, full service Financial Intermediary.
MISSION
To offer superlative service experience to our customer
To deliver well researched, technology driven services.
To consistently enhance value for our all our stakeholders.
To be a great place to work, where people are inspired to excel.

5. Our Value
Our CORE VALUE is
COMMITMENT TO EXCELLENCE
Our Core Value expresses the manner in which, both individually and collectively, we
pursue our goals.
When we are challenged in fulfilling our purpose, our Core Values sustain us and guide us
in meeting the challenge.

6. Our Value
COMMITMENT TO EXCELLENCE
At HDFC securities, Excellence is defined as;
Doing it right the first time, every time.
The key attributes on which we measure Excellence are:
• Have we made our solution SIMPLER
•Are we responding FASTER
•Are we getting
BETTER

7. Simpler, Faster, Better
How do you make it SIMPLER, BETTER, FASTER
REDUCE
ORGANIZE
TIME
LEARN
Reduce: The simplest way to achieve simplicity is through thoughtful reduction.
Organize: Organization makes a system of many appear fewer.
Time: Delivering Faster, feels like simplicity.
Learn: Knowledge makes everything simpler.
Small Changes: Make small changes to improve.
Respond: Quick & Correct Response= Satisfied Customer

8. Our Business
SALES FUNCTION
Trading & Distribution of Financial Products
Branch Sales
Financial Planning & Wealth Management
Private Banking
Group- Desk
High Net worth
Individual- Desk
Retail Sales
NRI – Desk
Investment Products
Institutional Desk
Financial Planning
Services
Online Business
Customer Care & Call Center Operations
Customer Care
Tele- Servicing
Tele - Broking
Preferred Desk
Private Broking &
Wealth Management
The Retail Sales Team additionally is also responsible for CUSTOMER ACQUISTION for HSL

9. Our Business
SUPPORT FUNCTION
Human
Resources
Finance &
Operations
Retail
Research
Administration
& Secretarial
HSL PAD
New Initiatives
Risk &
Compliance
IT & Projects
Support
Function
Online
Marketing

10. HDFC securities Ltd.
OUR LEADERS

11. Our Leaders

12. HDFC securities | Our Leaders
Mr. Siddharth Shah , heads the Branch Sales, FPS and HNI Department at HDFC
securities.
He brings with him 28 years of rich experience across several domains including
Broking, Research and Wealth Management. He has been with HDFC Bank for
the last ten years and worked across Capital Markets, Retail Assets, Business
Banking - Liabilities.
Mr. Jyotheesh Kumar heads the Retail Loans, NRI & Private Banking, Online
Business & Marketing departments, at HDFC securities.
A Mechanical Engineer and an MBA, Jyotheesh brings with him with more than
15 years of experience across a wide spectrum of industries, such as the
Automobile industry, Telecom industry, Banking and broking industry.
Mr. Uday Singh , heads the Retail Sales department, at HDFC securities.
An MBA, Uday brings with him with over 14 years of Sales experience in the
Financial Sector across organizations such as ICICI Prudential Life Insurance
Company Ltd, XEROX India Ltd (Modi Xerox ltd)

13. Our Leaders
Ms. Reynu Bhat , heads the Customer Care and Call Center Operations at HDFC
securities.
A Bachelor in Science Reynu, brings with her over 17 years of experience in
setting up and operating tele-business & tele-servicing across different industries
such as Logistics, Telecom and Financial Services.
Mr. Santosh Haldankar , heads the Administration, Secretarial & Legal
Department at HDFC securities. A CS & whole time director of the
company, Santosh ings with him over 18 years of experience spanning across a
spectrum of industries.
Mr. Vinod Kumar Sharma , heads the Private Broking & Wealth Management
Department at HDFC securities.
An MBA in Marketing and Finance, Vinod brings with him an overall experience
of over 20 years.

14. Our Leaders
Mr. C V Ganesh – Chief Financial Officer & Operations Head, at HDFC securities.
Cost Accountant and a Chartered Accountant, Ganesh brings with him over 18
years of cross-functional experience spanning Finance, Business Planning and
analysis, Regulatory liaison & reporting, Treasury Operations, Risk, Institutional
sales, Credit Analytics and finance technology.
Mr. Homi Tarapore, heads the Human Resource Department at HDFC securities.
An MBA, Homi brings with him over 17 years of experience spanning across
several industries, with organizations such as Aditya Birla Retail Ltd, India
Infoline, WNS, SCMS & Mafoi
Mr. Deepak Jasnani, heads the Retail Research Department at HDFC securities.
A CA, CFA, LLB by qualification, Deepak has over 23 years of experience across
industries. Prior to establishing extensively as a Equity/Debt research
professional he was a practicing CA.

15. Our Leaders
Mr. Dipen Seth, heads research for the Institutional Desk at HDFC
securities. An MBA from IIM – Calcutta, Dipen brings with him over 12 Years
of experience in the capital markets.
Mr. Parag Thakkar, heads Sales for the Institutional Desk at HDFC securities.
A commerce graduate, Parag brings with him over 8 years of experience in
institutional research and sales.
Mr. Ashish Rathi , heads the Risk & Compliance Department at HDFC
securities. A CA, Ashish brings with him over 10 years of experience .
Mr. Pinaki Panda , heads the New Initiatives Department at HDFC
securities. An MBA from IIM –Kozhikode, Pinaki brings with him over 7 years
of experience, worked with organizations such as Marico and Infosys and also
holds an entrepreneur experience in Oyeweekend.

16. HDFC securities Ltd.
IMPORTANT INFORMATION

17. Important Information
We trade in the securities market on behalf of our customers and offer other
financial products to suit customer needs.
To ensure that we all adhere to the defined compliance standards, we follow some
essential codes, to conduct our behavior and decisions.
Code of Conduct.
Anti-Money Laundering Policy.
Important Information for Dealers.
We have discussed few very important elements of the codes and guidelines during the orientation, for a detailed study of these
documents please refer to the bulieten board or connect with our Compliance team at compliance@hdfcsec.com

18. Code of Conduct
The Code of Conduct at HDFC securities is guideline as per the SEBI acts framework for Prevention of
Insider Trading.
SCOPE
• Applicable to all secondary market dealings in securities/units of Mutual fund & debentures
which are listed.
• The policy covers all employees and his/her financially dependent relatives.
Key Elements of the Code of Conduct
• Route all transactions including those of financial dependent relatives through HSL only
• Mandatory holding period of 30 days for secondary market dealings.
• Prior approval need to be obtained if you wish to trade above Rs. 2 lakh (Gross Buy/Sell
Amount per day - Form A to be submitted)
• Employee and his/her financially dependent relatives are restricted to trade in F&O
segment
• Half yearly submission of statement of transactions - (Form B) before 15th April & 15th Oct
• Yearly submission of statement of holdings as on 31st Mar - (Form C) before 15th April

19. Anti- Money Laundering Policy
The Anti- Money Laundering Policy is guided by the PMLA Act 2002. Money Laundering refers to
conversion of money illegally obtained to make it appear as if it originated from a legitimate source.
Key Elements of the Policy
• Main aspects of the Policy - Customer Acceptance, Customer Identification & Customer Due
Diligence
• Customer Acceptance & Identification will include ensuring adequate KYC documentation of
client on record & checks like whether client is having any criminal background, Banned by
Regulators/Other Authority etc.
• Customer Due Diligence will include client transaction monitoring. E.g. Increase in client turnover
in dormant account without apparent cause, client holding Multiple PANs, Inquiries received from
Income Tax/CBI for client related information, client name appearing in the media for any wrong
doings.
• Appointment of Principal Officer.
What is our role
• Ensure high engagement with and awareness about the customer and his background
• Ensure process adherence during customer acceptance
• escalate in case of any abnormal transactions by clients.
• We should report in Suspicious Transaction to Financial Intelligence Unit (FIU) -India.

20. Information for Dealers
Some Important DO’s & Don'ts for all Dealers;
Do’s
• Do execute orders only on the instruction of the client on the recorded line or any other
acceptable mode.
• Do fill up a deal sheet incase of walk in client.
• Do escalate errors to the Branch Manager and inform the same in writing.
• Do give order / trade confirmation to the client which is clear and unambiguous.
Don’ts
• Don’t accept orders on mobile.
• Don’t share User ID and password with anyone.
• Don’t allow unauthorized persons in the dealing room.
• Don’t enter orders at unrealistic / unjustified prices.
• Don’t indulge in communication of price-sensitive information or excessive speculation or
spreading rumor.
• Don’t enter into any personal dealing with the customer on profit sharing / otherwise.
• Don’t make any promises of assured returns to any of the customers.
• Don’t match or synchronize trades with any other person.
• Don’t try to hide any loss if incurred by the customer on account of transactions undertaken.

21. HDFC securities Ltd.
WORK SYSTEM

22. Work Systems
Monday – Saturday
8:30 a.m. – 5:30 p.m.
Attendance is to be signed-in online @ http://10.226.17.213/HSL_Eatt/login.aspx.
1st & 3rd Saturday are additional weekly off
For new employees attendance has to be signed in at muster available at reception.
Sign-in after ten minutes of the work timings is marked as late
3 Late sign-in a month, shall be considered as a Half Day Leave
Attendance for the purpose of payroll input is considered from of the 16th of last month to 15th of the
current month.
Salary is credited on the Last working day of the month.

23. Leaves
Type of Leave
Eligibility
No. of Leaves
Leave Accrual & Accumulation Limit
for a year (April- March)
1.
Privilege Leave
All Confirmed
Employees
Casual/ Sick
Leave
All Confirmed
Employees
30
2.
1.
8
Only a maximum of 15 days of leave per year
can be carry-forwarded.
Accumulation of leave can be to a maximum
of 90 days.
The actual leaves balance at the end of the
year can be carry-forwarded, and
accumulated to a maximum limit of 30 days
Leaves shall be allotted on a pro-rata basis, depending on the date of joining.
Employees on Probation are only eligible for 4 days of Casual/Sick Leave (pro-rated for 6 months)
How to apply for leave
 Application of Leave for approval is made through Cynergies – Employee Self Service Portal. It is
mandatory to record all leaves on Cynergies.

24. Systems @ HSL
MY_Space –
https://www.cnergyis.com/OldESS/HSL/
is our employee self service portal, where employees can view and download their pay-slips, tax
computation and HR Policies.
Online Attendance - http://10.226.17.213/HSL_Eatt/login.aspx.
is our online attendance portal, where employees sign-in their daily attendance, for the purpose of
payroll processing.

25. Systems @ HSL
MY_Space –
https://ess.cnergyis.com/elcmv4/pages/essLogin.aspx
is our employee self service portal, where employees can view and download their pay-slips, tax
computation and HR Policies.
Enter Company Code - HSL
Enter Employee Code
First Time Password – Date
of Birth (ddmmyyyy)

26. Systems @ HSL
Online Attendance - http://10.226.17.213/HSL_Eatt/login.aspx.
is our online attendance portal, where employees sign-in their daily attendance, for the purpose of
payroll processing.
Enter code used to sign-in system - hsl +
your employee code; e.g. hslh1111
First Time Password – Date of Joining
(ddmmyyyy)

27. Systems @ HSL
The Inputs are automated, click on confirm attendance to record
sign-in time. If sign in time is beyond 8:40 a.m. the system will ask
for reasons, which mandatorily should be recorded.

28. Employee Entitlements
Mediclaim
All employees are covered as per the mediclaim policy at HDFC securities.
Coverage:
Employee + Spouse + 2 Children (less than 21 years of age) + 2 Dependant Parents(up to 80 years of
age). Female Employees have the option to add Parents or Parent-in-laws (upto 80 years of age)
Mediclaim Eligibility
Sum Assured
(Hospitalization)
Officer to Vice President
Vice President & above
Rs. 4 Lacs
Rs. 6 Lacs
Self & Family
Sum Assured
(Death due to accident)
Officer to Vice President
Vice President & above
Rs. 3 Lacs
Rs. 5 Lacs
Self
Claims: Cashless in the network hospitals and reimbursement in others.

29. Employee Entitlements
Manage Mediclaim online; login at https://www.medimanage.com/mainlogin.aspx
Login: Employee
code_ddmmyyyy
(h1111_22061986)(DOB)
Password: ddmmyyyy
(22061986)(DOB)

30. Employee Entitlements
Interest Subsidy
The subsidy is a benefit offered to the employee to support an employee for interest on loans that
he/she has availed/will avail from recognized financial institutions.
It will be a reimbursement to the extent of interest actually paid, subject to a maximum of the assigned
limit.
Interest Subsidy Eligibility
Grade
Interest Subsidy
Loan Type
Senior Vice President
Rs. 2.4 Lacs
Vice President
Rs. 1.8 Lacs
Deputy Vice President
Rs. 1.5 Lacs
Assistant Vice President
Rs. 1.2 Lacs
Housing Loan (applicable for one house only)
Senior Manager
Rs. 1.05 Lacs
Manager
Rs. 85 Thousand
Deputy Manager
Rs. 55 Thousand
Assistant Manager
Rs. 5 Thousand
Personal Loan
Executive
Rs. 5 Thousand

31. Employee Entitlements
Leave Travel Assistance
All employees are eligible to claim the entitlement for leave travel assistance, after completion of 1
year from DOJ.
LTA can be availed every year or once in two years, i.e. LTA can be accumulated for a maximum period
of two years.
If LTA is not claimed once in two years, at the end of the second year the said amount will be paid to
the employee net of taxes.
LTA Eligibility
Grade
Senior Vice President
Vice President
Deputy Vice President
Assistant Vice President
Senior Manager
Manager
Deputy Manager
Assistant Manager
LTA eligibility
Rs. 20 Thousand
Rs. 18 Thousand
Rs. 15 Thousand
Rs. 12 Thousand
Rs. 10 Thousand
Rs. 8 Thousand
Rs. 6 Thousand
Rs. 6 Thousand

32. Employee Entitlements
Reimbursements
The reimbursements for expenses incurred for official work, shall be reimbursed on submission of
Reimbursement Voucher and the original invoice.

33. HDFC securities Ltd.
DRESS CODE & PERSONAL GROOMING

34. Dress Code & Personal Grooming
You never get a second chance to make the first impression
First Impression Guidelines - Colors That Work




Dark to medium range blues
Navy Blue
Gray
Camel/Beige




Black
Dark Brown
Burgundy
Rust
First Impression Guidelines - The Attire
 Wear Clean and fresh Clothes
 Wear Well-fitting clothes
 Wear Neatly ironed clothes
 Avoid sheer clothing material
 Avoid loud colors and prints
 Wear polished closed shoes
First Impression Guidelines - Grooming
 Hair – clean and neat
 Details – no missing buttons, lint or tags
 Hands – clean, manicured fingernails
 Fit – clean, pressed and proper fit
 Smell – little or no cologne; no cigarette odor
 Breath – fresh, clean breath; use a breath mint

35. Dress Code
You never get a second chance to make the first impression

36. Dress Code
You never get a second chance to make the first impression

37. HDFC securities Ltd.
WHY WORK WITH US?

38. Employee Value Proposition
‘A World of Opportunities’
At HDFC securities we work towards offering our employees a world of opportunities for
professional growth with human care. Our people vision is based on four Key Pillars :

Career: Opportunities to build and fulfill career aspirations.

Learning & Development: Opportunities to learn, develop and grow as a professional

Rewards & Recognition: Opportunities to get rewarded and recognized for commitment and
contribution

Enrich Your Life: Opportunities to fulfill responsibilities and lead a healthy balanced life.

39. HDFC securities Ltd.
Welcome to a ‘world of opportunities’
For any queries/suggestion/feedback please contact
riddhima.puri@hdfcsec.com