Lion Pillar_ Brochure v_3

LION PILLAR
CONSULTING & MARKETING PVT LTD
Corporate Office: 326, 3rd Floor, Big Splash, Sector 17, Vashi, Navi Mumbai 400 703
Email: info@LionPillar.com ; Phone: +91 22 6464 0011
LION PILLAR CONSULTING & MARKETING PVT LTD
Lion Pillar, founded by professionals with executive experience in diverse areas including, marketing,
finance, boutique investment banking, engineering, accountancy, HR, ERP, etc. Lion Pillar Team is a blend
of high level intellect and rich experience; and team is young, dynamic and devoted.
Lion Pillar is broadly catagorised into two verticals, Consulting
Business and Marketing Business.
Consulting arm assists corporate clients in fund raising, financial
management, HR Management, ERP solution, IT, Media Planning
and others. Marketing Business is primarily focussing on domestic
trading and international trade of industrial products.
We help companies to gain competitive strengths through
optimisation of capital structure, inorganic & organic growth,
economic arbitrage and formulating business strategies for each
vertical. We assist corporates across the world (with focus on
emerging markets such as India) to raise funds by placement of
securities and fund syndication, in mergers & acquisitions, and in obtaining structured finance.
We provide innovative insights and investment ideas to our clients making them successful in their
business domains. We understand Indian business cuture and practices and suggest/ formulate business
strategies pertaining to Indian scenario which, indeed result into their success, that’s our success.
Philosophy
Lion Pillar understands the Indian businesses, appreciates promoter’s efforts to
build it and respect their thirst to thrive the business. We believe that Indian
businesses require more than just money to succeed. They require close
mentoring, monitoring and inputs on strategy as well as execution. We aim at
enhancing success rate of these businesses significantly through proper advisory,
high quality mentoring, strategic inputs, manpower recruitment, IT infrastructure
support availing finances and arranging organic and inorganic growth
opportunities.
Lion Pillar, having deep expertise across diverse industry sectors. provides an
array of capabilities to support businesses across almost all industries, we help them in financial and
investment decision making.
What We Do
Lion Pillar is broadly catagorised into two business
domains, Consulting and Marketing.
Consulting Vertical assists corporate clients in
fund raising, financial management, HR
Management, ERP solution, IT, Media Planning
and others. Marketing Business is primarily
focussing on domestic trading and international
trade of industrial products.
At Lion Pillar, we aim to provide a broad range of consulting services to listed and non-listed corporates,
SMEs and other clients across the globe with a distinct focus on the Indian markets. We help our clients to
maximize their investment returns by imparting fundamental research on SMEs, small and mid cap
companies and assist them to find out best suitable financial partner.
Every company, irrespective of its size, small or big, listed or unlisted, has its business cycle and it is
influenced by its industry cycle. We understand each phase of business cycle quite well and strong enough
to guide a company lying in any phase.

LION PILLAR
Lion Pillar offers the bouquete of services to its clients from incorporation stage to maturity or
diversification/ disinvestment stage, these are as mentioned as:
• Equity (PE/ VC) Fund Raising
• Bank Financing (Domestic &
International)
• Corporate Debt Restructuring
• ERP (Enterprise Resources Planning)
• Recruitment/ HR Advisory
• Domestic & International Marketing
Promotion
• Foreign Collaboration, Strategic Alliance
(SA) & M&A
• Legal Advisory Services
• Media Planning & Promotions
• Patent, Copyrights or Intellectual Rights
• Market Indentification & Promotion
• Technical Collaboration & Joint Venture
(JV)
• Organisational Restructuring
• Market Survey & Industry Research
• IT Support, Network Solution & Website
• Auditing & Accounting
• Compliance & Stautory advisory
• CIBIL Issue & NPA Advisory
MARKETING DIVISION
Lion Pillar is into the business of marketing and trading of industrial products and services. Lion Pillar has
Importer Exporter Code (IEC) for international trade. It has several reprentatives in Europe, USA, Middle
east, China and Asia pasific. With its connectivity with manufacturers and consumer companies throughout
the globe, Lion Pillar gained advantage to source and supply products and services at unmatching prices.
Currently, Lion Pillar is engaged in trading of Chemicals and Automotive parts.

LION PILLAR

LION PILLAR
SERVICES OFFERED BY CONSULTING DIVISION:
Fund Raising Services
Fund Raising arm of Lion Pillar focuses mainly on providing SMEs and small and mid-cap businesses/
corporate clients financial support through wide range of available debt, equity, mezannine and structured
instruments.
Need of fund is varies with phase of Company’s lifecycle. We understand their business, phase of
business lifecycle and arrange appropriate fund with suitable instruments for that phase. We consider
client as our esteem partner and suggest those options which are in the best interest of the company and
its promoters.
We are specialised in raising equity capital through instruments mentioned below:
• Seed Capital
• Bridge Finance
• Venture Capital
• Private Equity
• Pre-IPO Investment
• IPO (Initial Public Offer)
The services are provided from
early start-up ideas requiring seed/
angel/ venture capital and extend to
mature listed companies. The
advisory division plans strategies
for promoters, shareholders and
investors to benefit from entry of
investors till their exit.
Lion Pillar’s team after having discussion with the company’s management,
prepares a detailed business plan and a financial model for the company. The
business plan comprises of detailed information about the company, its
management, risk associated, financial statements analysis and also covers
industry/ market analysis, growth prospects and competitive scenario. During
this process, we also prepare the necessary documents, namely an investor
presentation, teaser and a comprehensive information memorandum that
would be required to interface with prospective Investors. We coordinate the
complete due diligence (legal & financial) process and negotiate on the minute
issues culminating in signing of definitive agreements and deal closure. We
ensure easy execution and also offer post transaction services. As advisors, we do gain access to
confidential client information and pledge to maintain the trust that our clients place in us.
Corporate Advisory Services
Capital Advisory arm is committed to provide SMEs and listed/ non-listed corporate clients high quality
advice and support on a wide range of corporate finance activities including:
1. Advisory Services for Equity & Debt syndication
• This includes fund raising by the way of equity placement (Private Equity, Venture Capital/ Angel
Funding and Private Equity and Pre-IPO fund raising) Advising on most suitable structure based
on the inherent strengths of the company, its financial structure and use of proceeds
• Suggesting possible alternative financial instruments (i.e. preference shares versus equity versus
convertibles etc.)
Venture
Capital
Stability
Time
Revenues/Profits
Revenues
Profits
6 to 12 m 12 to 18 m 18 to 24 m 36 to 48 m
Startup Growth Maturity
24 to 36 m 48 to 60 m 60 to 72 m
Pre IPOSeed Capital Bridge
Finance
Private
Equity
IPO

LION PILLAR
• Assisting the client in formulating appropriate transaction structures, maintaining equity or debt
portion
• Advising on debt market opportunities from the local and international market
• Advising clients on the structure of new debt issues and the refinancing of existing obligations
(GDR, FCCB, ECB) of both domestic and international issuances
2. Syndication of Foreign currency loans, convertibles, bonds etc
• Preparing offer documents, term sheets for loan or bond issue
• Appointing required agencies and co-ordinating with them
Marketing the debt issue and running the book
• Analysing market pricing and negotiating coupon and fees
3. Documentation for Corporate Finance Activities
• Preparing Information Memorandum, Presentation and other
issue documents
• Making Financial Model and Business Plans for Issuances
• Appointing required agencies and co-ordinating with them
4. IPO Advisory
• Business plan finalisation
• Review and finalise corporate and issue structure
• Appoint intermediaries and co-ordinating with them
• IPO documentation
• Assist in marketing and road shows
• IPO launch and post-IPO support including research and investor relations
5. Bank Guaranteeand LC
• Availing Bank Gurantee (BG) and Stand-By-Bank Guarantee (SBLC)
• Arranging funds against Bank Guarantee
6. Funding against Export Receivables
• Finalise structures for funding against Export sale receivables
• Carry out necessary documentation
• Arrange funding against export receivables
7. Corporate Restructuring
8. Mergers & Acquisitions
9. Capital Markets Advisory
10. Specialized funding
such as public - private partnership funding, promoter lending
programmes, reconstruction schemes, specialized long term
project finance in infrastructure
11. Added Value Services like sales & marketing, tax,
accountancy and audit
12. Specialist sector services in areas such as metals &
mining, real estate, media, financial services,
manufacturing, auto, and infrastructure.
While working with organisations, we focus on long-term and short-term decisions and techniques, the
primary goal is to enhance the value of the organisation by ensuring that return on capital exceeds cost of
capital, without taking excessive financial risks. We assist our clients in projects investment, suggesting
investment tolls like equity or debt, and on the issues such asdividends payout to shareholders, ESOP to
employees, etc.
The Value-Added-Services include developing business relationships and partnerships with foreign
companies, building sales & marketing networks in domestic and international market and providing

LION PILLAR
offshore tax advice, etc. We have separate Audit and Tax functionality (both onshore and offshore) and
accountancy advice team.
Human Resources (HR) Services- Sky-Jobs.com
Www.Sky-Jobs.com, a job portal managed by Lion Pillar, is providing complete bouquet of human
resource and placement consultancy services to the companies of all sectors/ industries, includes but not
limited to Banking, Insurance, Media, IT, Infrastructure, Automobile, BPO/ KPO, Power, Engineering, etc. It
has tied up with several colleges to facilitate campus recruitment and
assist their placement cell to place their students in best possible
organisations.
Putting together the perfect team is an investment that goes a long way in
ensuring the success of any organisation. To handpick each employee
and ensure that the equilibrium at the workplace is maintained at all time,
required skill, expertise and tact; Sky-Jobs.com is very much equipped to
shoulder such responsibilities.
Sky-Jobs.com is a completely client driven placement consultant,
providing top quality consulting services to companies that need to recruit,
grow and retain the very best leadership talent in their respective industry. It differentiates from other job
portals as it offers complete bouquet of job placement services, including:
Job Portal Services
Job Placement Services
ESOP Advisory
Human Resorce Training & Management Services
Campus Recruitment Advisory
Sky-Jobs.com has a dedicated team of professional consultants offering top of the line executive search
and selection over a wide geographical area that spans throughout the country.
Investment / Fund Management
Investment Management arm invests in a range of listed and unlisted businesses in India as principle. We
have already indentified couple of companies which seeks angel/ venture capital and private equity
investment. Irrespective of sector, we are only focussing on business
model, and without any doubt, we will make investment in any company
having growth potential, committed management and attractive business
model.
We proposed to make initial investments of between Rs1 mn- Rs 100
million with additional capital reserved for follow on rounds. Our
investment is just the beginning of our longstanding partnership with our
entrepreneurs. We invest in key geographic markets and help our
companies build an extensive network of partnerships and customers across the value chain and around
the world. Lion Pillar works hand in hand with our entrepreneurs to identify opportunities to leverage
innovative technologies and business models to address the rapidly changing landscape.
Lion Pillar’s work is well supported with economic, market, industry, and company specific data to enhance
the value of clients' portfolio and help them to set their strategic direction. We are having a team with
domain expertise in virtually all sectors and unlike to foreign venture capital funds which can exit at any
part of time for getting good ROI or due to investors repayment pressure, we commit, without any doubt, to
be in business for a complete business lifecycle.
Auditing
Lion Pillar assists in all kind of financial audits such as Internal Audit, Tax Audit and statutory audit. In
Internal Audit, will evaluate and monitor a company's risk management, reporting, and control practices
and make suggestions for improvement. Internal auditing covers not only an organization's finance

LION PILLAR
function, but all the operations and systems in a firm. Tax audit is required by
section 44AB of the Income Tax Act 1961. Audit by the Certified Public
Accountant to determine if a taxpayer paid the correct amount of tax. Returns
will be chosen for audits if they have suspiciously high claims for deductions
or credits, or if reported income is suspiciously low, or if computer matching
of income uncovers discrepancies. As per the Companies Act (1985), a
statutory audit of a company, subject to small company exemptions is
essential.
Research Services
The Group has experienced team which has written several industry reports &
company reports. Our team is speacialised to make reports as per clients
requirement and is capable of doing product research, market research &
evaluation, feasibilility (technical & operational) apart from conventional
company, financial and industry research.
We offer more than just fund raising support to our clients. Once we have
mutually agreed to work together; our objectives blend with that of our clients.
We offer research and support services, and also provide access to our vast
network of existing clients / investors.
Enterprise Resource Planning (ERP) & ERP Training
In every organization there are new
recruitments and these employees should be
properly trained in the basics of ERP and how
to use the ERP system before they can be
allotted to different departments. So there
must be an induction, orientation and training
program that is conducted on a regular basis.
We provide ERP Training to industry
professionals focussing on their needs. We try
to bridge the gap between the need of the
industry for knowledgeable and skilled
professionals and the education required to
produce highly qualified candidates. We
seamlessly combine practical academic and
certification programs, which extensively uses ERP itself as the learning tool, with career services
programs that aim to help our students get placed into the industry quickly.
Security/ Serveillance Services
We understand the urgent need of the high level security
requirement in corporates, industrial houses and at various events.
Security Team provides best possible security practices to meet
corporate/ industrial need which cover services from data storage to
security of oil & gas rigs. We have highly experienced security
personnel who are well known in the global industry for security
planning, security training, and handling crisis situations at various
locations.
Our available security services are:
Industrial Security
Oil & Gas, Aviation, Maritime- Oil and gas installations usually cover huge areas, which are often located
both onshore and offshore and are connected by vulnerable networks of pipelines and support facilities

LION PILLAR
spread throughout a country or region. Similarly, Ports, Airports, and other sensitive installations require
'design based security' to protect from accidental situations.
Event Security
Our focus areas include:
Crowd Management consultancy advice. For e.g. crowd flow, capacity calculations, parking
management, queue design and layout.
Life Safety Teams i.e. first aid and fireman.
Emergency evacuation plans and procedures.
Operational Excellence (Six Sigma)
Operations Excellence Team consist of Six Sigma Green & Black Belt
holders, guide companies to transform them into a more agile and flexible
organization to promptly respond to the challenges faced by them. We
employ our capabilities in process reengineering and Six/ Lean-Sigma
based process improvement initiatives to increase processes efficiency. It
includes:
Value Stream Mapping
Opportunity Identification Study
Operational Excellence
Organisational Reporting
Value Added Reporting
Technology Optimisation
Marketing/ Sales Management
Lion Pillar's Marketing Advisory Team is an established full service Advertising Agency providing
Advertising, Direct Marketing, Branding, Public Relations, Promotional Marketing, Web Design, Video
Production and much more.
Our extensive experience in all types of Media Relations, Advertising, Web Design and development,
Search Engine Marketing and Event Planning as well as Social Media Marketing make us an effective
single source for your marketing needs. Our job is to build awareness and add value in our client's brands.
We ensure to develop the best marketing campaign for your business
to help you optimize your advertising bsudget.
We offer many different avenues:
Advertising Services: We offer advertising through Direct Mail,
TV Advertising (Broadcast & Cable), Radio Stations, Outdoor
Billboards, Newspaper/ Magazine, Internet etc
Marketing Plan: Need help on increasing your company's
sales with an effective marketing plan? Let us help. We can do
your market analysis including size, segments, growth,
competitors, customers, and buying behaviors. We can then
assist you in developing good crisp marketing strategies and tactics to reach targeted market,
segments, channels and customers.
Online Campaigns: To make people recall or recognize our Clients, we use e-mail campaigns and
banner advertising highlighting all the important information that helps in gaining the desired
recognition and visibility.
Public Relations: We strive to maintain the corporate image and credibility of our clients by
formulating a favorable public opinion. We stimulate optimal communication between our clients
and various businesses through different communicative tools provided by the company such as
media, events, etc.

LION PILLAR
Media/ Event Planning
Lion Pillar's media arm is an emerging media planning, event management,
channel support and media research firm. Our Team consists of media
professionals working in Bollywood and are well recognised for their expertise
in media planning, production and research in the industry.
Lion Pillar offers customized media services, include:
Comprehensive Media Planning (Defining your target markets)
Budget Preparation (Based on factors including advertising
objectives)
Media Creative Consulting and Development (Branding, Logos, Long
Format Shows, TV and Radio Commercials)
Media Invoice Audits (Reviewing invoices for accuracy, reviewing
commercial segments to ensure they ran as placed and negotiated,
verify all 'make-good' ads ran as promised)
Special Event and Promotion (Assisting in grand openings, charity events etc.)
Website Design/Maintenance (Creating custom websites and Hosting)
Production (Creative concepts for TV and Radio commercials, script development, professional
voice-overs, on camera talent and custom jingles)
Legal Services
Companies need legal service even before its inception (for incorporation) or
formulate business to take maximum tax advantage and other government benifits.
We have significant experience in assisting companies in all phases of the
corporate life cycle from assisting companies in:
• Registration/ Formation/ Incorporation of Companies/ LLPs/ Frirms
• Legal Due Diligence
• corporate governance regulations & compliances
• Corporate Law Advisory & Taxation guidance
• Intellectual Property guidance
• Drafting of agreements and other legal documents, Legal Opinion
• Legal Advisory on M&A, SA (Strategic Alliance) and Technical collaboration
• IPO/ FPO Process & documentation advisory
Our combined experience permits us to assist you to structure and execute transactions efficiently and to
ensure all aspects of complicated structures are fully integrated.
IT & Website Development
IT arm wishes to prepare Indian companies competitive in the field of technological
infrastructure. In last few years, IT has taken first place in organisational
management, understanding this fact we are offering IT service which will make their
operations smoother. We are offering following services:
1) IT support & Infrastructure management.
2) Network management & Server Management.
3) Web site development and management
Strenghts & Competencies
Lion Pillar’s corporate finance team is industry focused and
brings measurable value to its clients, in terms of growth,
competitiveness and profitability. Any transaction, be it fund-
raising, or strategic alliances, M&A, HR management
technical collaboration would be intense, time-consuming
and requiring a concerted effort from start to finish. Our end-
to-end approach and taking ownership of the client issues helps the client to focus on his business. In
addition, we have a systematic approach to our engagements, so that we leave no loose ends and all
issues are addressed to our client's satisfaction.

LION PILLAR
Service & Availability Exceptional service quality and All-round the clock availability and clear
communication are the hallmarks of Lion Pillar—we interact regularly
with our partners and clients, offering a high level of service and support.
Knowledge Lion Pillar Team has a deep knowledge about services it offers. It has
micro-level understanding of the market and careful due diligence and
evaluation of businesses.
Years of Experience Over 75 man years of experiencece, we have cultivated quality
relationships with several bussiness associates, funds, Banks and
investors that enables us to identify and pursue diverse investment
opportunities throughout the world.
Strict Time Line &
Service Continuity
We strictly follow the timeline given to our client because we are well
versed to ‘Time Money of Value’ , which try to retain our client forever.
Unique Structures Lion Pillar continuously evaluates and creates unique tools and
investment structures to meet the growing needs of all of our partners.
Nimble & Noble As a privately-held entity, Lion Pillar is quick and flexible, free to focus
exclusively on our investments, consider client as integral part of our
organisation- trying to serve him to our fullest ability.
With huge experience, Lion Pillar received the companies with dignity
and always has passion to work with.
Lion Pillar provides an opportunity for companies to leverage knowledge and
rich experience to satisfy ever growing business and financial needs of
companies. Deep understanding of capital markets & marquee of existing
relationships with leading financial institutions helps us to place various
financials instruments with reliable investors in shortest possible timeframe.
Corporate Finance team also provides quality advisory services to companies
for raising funds via seed capital, bridge finance, venture capital, private
equity placements, pre IPO advisory, IPO and FCCB/ GDR placement with
finanicial institutions and high net worth private Investors, etc.
We believe that with the right strategy, management and operational assistance, Indian companies will be
able to leverage their existing market position and create significant value over a small period of time.

LION PILLAR
Lion Pillar Team
Our team has managed to build a reputation because of quality of services,
our professionals and effective positeve impact of our sevices on client’s
business. We could achieve this only because of our client-focussed
approach; we understand client’s specific needs, business environments and
client’s goal. Lion Pillar has young, zealous, dynamic team of professionals
having deep domain knowledge. Team has over 100 man-years of experience
in corporate advisory and business consultancy industry.
Vipul Patel
Originally a UK based entrepreneur with over 20 years of strategic planning experience around the world
including Head of Strategic Planning and Security for Chrome Oil in Nigeria, Star Group in Turkey and
advisor for the same for the King of Qatar. He has business interests in the mining of gold and chromium
assets in Africa and has been a a consultant on real estate and development in Nigeria, Turkey, Malaysia.
Sandeip Khakase
Sandeip is a chemical technocrat and holds Masters in Management Studies (MMS) from Mumbai
University. He is also qualified CPM (Certified Portfolio Manager) and CIIA (Certified International
Investment Analyst) professional and brings over 10 years of experience in corporate finance and business
advisory. He is founder and main driving force of Lion Pillar, Skysun Consultancy Services and www.Sky-
Jobs.com. His core competency areas are corporate finance, planning, strategy building, operation
management & business development. He has worked as General Manager in Shakti Pumps (I) Ltd, Vice
President in Global Absolute Capital, Corp. Finance Officer in Silverdale Services (Dubai), Sr. Vice
President in Wakabayashi Fund LLC, Japan, etc. His areas of interest are Islamic Banking, PE/ VC/ PIPE/
IPO/ Pre-IPO placements, documentation and deal structuring.
Ami Bhat
Ami is highly qualified professional and throughout rank holder in B.Com, Chartered Accountant, LLB, LLM
– Commercial Laws (University of Sheffield, UK), PG Diploma in Securities Law and Company Secretary
(Inter). She is having more than two and half years of experience in handling legal documents, forming
strategy and negotiation on documents, structuring and compliance for in global financial organization
covering Indian Law, US Law, UK Law & Southeast Asian countries including Singapore Law and HK Law.
Rahul Kumar Jain
Rahul Kumar Jain, (B.com, F.C.A.), is a qualified chartered accountant and fellow member of the Institute
of Chartered Accountants of India. He has more than six years of experience of providing professional
services in the field of Accounting (as per Indian GAAP) and Audit under various statutory requirements
and also involved in Company Law/ legal matters/ secretarial services to corporate and non corporates.
Tushar Zankar
Tushar, a Management Graduate from Mumbai University, is an analytical and competent Investment
Banker having more than 7years of experience in Domestic & International Capital market issuances.
He has worked at several managerial roles in several financial institutionswhere he has worked on QIP
(Qualified Institutional Placement), PE and Promoter funding deals.
Anup Badodekar
A media professional holds masters in mass communications from pune.He is having more than 10 years
of experience in Television and Film industry and currently working as Creative Head in a leading
production house. His expertise includes production of qualitative programs, handling technical aspects
and make content for the same. He is also writes artcles for newspaper and movies.
Ishaque Sheikh
Ishaque, Director, AIIC, Pune has over 17 years of experience in financial industry. He is on the board of
several other companies like Profionics, Chippa Brothers Pvt Ltd, etc. His core competencies lie in Project
Finance, Islamic Finance, bank loan financing & restructuring loans.

LION PILLAR
Contact:
Lion Pillar Consulting & Marketing Pvt Ltdf
Corporate Office:
326, 3rd Floor, Big Splash,
Sector 17, Vashi,
Navi Mumbai 400 703
Email: info@LionPillar.com
Phone: +91 22 6464 0011
Registered Office:
B-101, Saraswati Enclave,
Sector 34 C, Kharghar,
Navi Mumbai- 410 210
Email- support@LionPillar.com
Phone: +91 22 6464 0064

Lion Pillar_ Brochure v_3

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